This presentation was given in class of International Marketing to Dr Sajid at Institute of Business Management Sciences UAF

1. Presented By:
• Muawia Khizar
• M. Awais
• Shaheer Shaukat
• Umair Qaiser
INSTITUITE OF BUSINESS
MANAGEMENT SCIENCES, UAF
BBA 6th (Batch 2016-20)

7. TECHNOLOGICAL ENVIRONMENT

10. • Copyrights
• Effects of rules & regulations
• Licensing
• Tariffs

11. SOCIALAND CULTURAL
ENVIRONMENT

12. SOCIO- CULTURAL ENVIRONMENT
1. Language
2. Education
3. Religion
4. Belief System
5. Lifestyle

13. LANGUAGE

14. RELIGION

16. LIFESTYLE

17. ECONOMIC ENVIRONMENT

18. FACTORS EFFECTING THE ECONOMIC
ENVIRONMENT
• Inflation & Deflation
• Taxes
• Labor Market
• Currency Strength
• Competition

19. FACTORS EFFECTING INTERNATIONAL
MARKETING
• Demography : Age, Race, Religion, Family, Size, Education, Income etc.
• Psychographic : Sub-conscious behavior, Motives, Beliefs, Un-conscious belief etc.
• Ethnographic : Culture, Trends, Lifestyle, Attitude etc.
• Geography : Area, City, Country, International regions etc.

20. CASE STUDIES
• Coke : Psychographics and Ethnographic
• Johnson and Johnson : Psychographics and Demographics
• Cadbury : Demographics and psychographics
• Gillette : Geographic and ethnographic (Reverse innovation)