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1. Careers in
Marketing
Chapter 1.3
Marketing Principles

2. What Skills Do You Need?
• Communication
• Interpersonal: getting along with
others
• Understanding of business
• Creativity
• Teamwork

3. Overview of Marketing Careers
• Over 33 MILLION people earn a
living in marketing (1 in 3 jobs in the
U.S.)
• Activities in marketing:
– Planning
– Promoting
– Developing
– Distributing

4. Benefits of Marketing Careers
• Above-average income
• Benefits
– Bonuses
– Company Car
– Expense account
– Vacation time
• Interesting and Varied
• Travel

5. Occupational Areas
• Advertising • Product Management
• Customer Service • Professional Sales
• E-Commerce • Public Relations (PR)
• Entrepreneur • Real Estate
• Fashion Merchandising • Restaurant
• Financial Services Management
• Food Marketing • Retail Management
• Hospitality Marketing • Sales Management
• Importing/Exporting • Service Marketing
• International Marketing • Sports Marketing
• Marketing Research • Travel/Tourism
Marketing

6. Job Levels in Marketing
• Entry Level
• Career Sustaining
• Marketing Specialist
• Marketing Supervisor
• Manager/Owner