2. Brand Overview
Bisca proudly present their delicious range of baked goods from Marie biscuits to
Digestives, Chocolate Flakes, Puff Pastries, and exclusive Danish Butter Cookies.
3. 18 - 24 Male/Female
The main target audience are Young adulthood who are
“on-the-go” and they are interested in gaming, movies
& entertainment etc.
Who are we Targeting???
5. Media Plans are devised keeping in mind the target audience of
Bisca
6. Rationale:
Considering the mobile
traffic above 80%. InApp
mobile video will be
planned on relevant
installed apps i.e.
fashion, games, music,
productivity, social
networking etc. in order to
create relevancy
InApp Video
YouTube
Rationale:
In YouTube we will promote Bisca’s
product related videos so we are
recommended Skippable and
Bumper ads to get maximum
number of viewbality among the
audience. Top Social Influencer,
Music channels & Entertainment
will be targeted in order to create
relevancy among the audience
Media Strategy
7. Target Audience (YouTube & In-App)
Location: Pakistan
Age: Primarily 28 - 45, Secondary 46 - 55 & 24 – 27, Male/Female
Sec: SEC: A+, A & B+
Affinity: Real Estate, Business, Investment, Property, Apartment, Flat, New Home Owner/Property Manager,
Engineering, Structrual Engineering, Engineers, Civil Engineers, Architects, Architectural Engineering, Luxury real
estate, Property Investment, Real estate broker, Real estate development, Real estate investing, Real Estate
Investors, Real estate owned management, Investment strategy, Investor, Personal finance, Investment, Auto
Enthusiasts, Travel Buffs, Luxury Travelers, Family Vacationers, Value Shoppers, Technophiles, Avid Investors,
Business Travelers, Travel, Technology, Frequently Attends Live Events, Banking & Finance, Banks Online, Avid News
Readers
In-Market: Banking Services, Debit & Checking Services, Investment Services, Business & Productivity Software,
Moving & Relocation, Savings Accounts, Business Services, Business Financial Services, Business Technology
Investors + Buyers: Direct Intent: Real Estate, Property, Finance, Mortgage, Business Owners, Construction and
Building Material, Luxury Lifestyle, Lease.
9. Media Plan – YouTube Masthead
• Est. no. of impressions: 14,534,884
• Est. Rate CPM: $0.8
• Total Budget: $11,628
YouTube - Masthead
Property Ad Size Inventory Type Buying Method Additional Details Duration Module
Estimated
Impressions
Estimated Rate
Total Media
Cost
Frequency/
User
Estimated CTR
Masthead 970x250 Video
Programmatic
Exchange
Masthead requires
advance booking 4
days before airing
2 Days CPM 14,534,884 $0.8 $11,628 4.00 0.15%
Total YouTube Masthead Budget 14,534,884 $0.8 $11,628 4.00 0.15%
10. Media Plan – YouTube Skippable & Bumper
• Est. no. of views: 600,000
• Est. no. of impressions: 1,200,846
• Ext. Rate CPV: $0.01
• Est. Rate CPM: $2.75
• Total Budget: $9,302
YouTube Skippable
Property Channels
Inventory
Type
Buying
Method
Duration Module
Estimated
Views
Estimated
Rate
Total Media
Cost
Estimated VTR
Frequency/
User
Estimated
CTR
Estimated
Clicks
Skippable / Instream
Multiple
Channels
Video upto
30sec
Programmatic
Exchange
30 Days CPV 600,000 $0.01 $6,000 35.00% 4.00 0.15% 900
Total YouTube Video Ad Budget 600,000 $0.01 $6,000 35.00% 4.00 0.15% 900
YouTube Bumper
Property Channels
Inventory
Type
Buying
Method
Duration Module
Estimated
Impressions
Estimated
Rate
Total Media
Cost
Estimated VTR
Frequency/
User
Estimated
CTR
Estimated
Clicks
YouTube Bumper
Multiple
Channels
6seconds
Video
Programmatic
Exchange
30 Days CPM 1,200,846 $2.75 $3,302 80.00% 4.00 0.15% 1,801
Total YouTube Video Ad Budget 1,200,846 $2.75 $3,302 80.00% 4.00 0.15% 1,801
11. Media Plan – In-App Videos
• Est. no. of impressions: 2,325,581
• Est. Rate CPL: $2
• Total Budget: $4651
In-app Video
Property Placement
Inventory
Type
Buying
Method
Ad Size Module
Estimated
Impressions
Estimated
Rate
Total Media
Cost
Viewbility
Rate
Frequency/
User
Estimated
CTR
Estimated
Clicks
Open Inventory Home+ROS Video Programmati
c Exchange
360 × 640,
480 × 640
CPM 2,325,581 $2 $4,651 70.00% 4.00 0.15% 3,488
Total In-app Video Budget 2,325,581 $2 $4,651 70.00% 4.00 0.15% 3,488
12. Summary
Date 16-Aug-22
Title Online Media Plan
Client Bisca
Agency -
Mode Of Payment Advance Payment Via Stripe Gate way
Total Cost PKR 6,215,000
Campaign Summary
Mediums Impressions/ Views Spend
YouTube - Masthead 14,534,884 $11,628
YouTube Skippable 600,000 $6,000
YouTube Bumper 1,200,846 $3,302
In-app Video 2,325,581 $4,651
TOTAL 18,661,311 $25,581
TOTAL PKR (NET) PKR 5,500,000
13% SST (PKR) PKR 715,000
Grand Total PKR 6,215,000
13. ThankYou
Email:info@alliancez.com
Phone:+65 8134 3127 | +92 21 34522271
Address: 60 Paya Lebar Road #07-43 Paya Lebar Square Singapore
409051 & Office no. 904, 9th Floor, Park Avenue, Shahra-e-Faisal,
Karachi
Looking forward to work with you
