apparel merchandising

1. Merchandising

2. Introduction
• Merchandising is the department which
mediates marketing and production
departments.
• Merchandising denotes all the planned
activities to execute and dispatch the
merchandise on time taking into consideration
the 4 R’s of expediting Right Cost, Right
Quantity, Right Quality and Right Time.

3. An apparel merchandiser should follow the below
responsibilities:
1. Internal & external communication,
2. Sampling,
3. Preparing internal order sheets,
4. Accessories & trims in-housing,
5. Preparing purchase orders,
6. Getting approvals on lab dips,
7. Advising and assisting production and quality
department,
8. Taking responsibility for inspections,
9. Giving shipping instructions and following shipment.

4. Types of Merchandisers
• Buyer Merchandiser
• Manufacturer Merchandiser
• Retail Merchandiser
• Visual Merchandiser

5. Functions of a merchandiser
1.Execution of Sample orders
2. Costing.
3. Programming.
4. Yarn Procurement Arrangements.
5. Production Scheduling (or) Route CARD Drafting.
6. Accessories arrangement (order placing follow-ups).
7. Approval of various processor’s sewing operations and
finishing processes.
8. Pattern approval (or) Dummy size set approval.
9. Size set approval.
10. Preproduction sample follow-ups.
11. Pilot run inspection.
12. In process inspection.
13. Production controlling.

6. 14. Identifying shortages and make arrangements for the
shortages.
15. Shortage quantity and quality following quality control
procedures.
16. Following quality assurance procedures.
17. Maintaining the junior’s activities of in house and sub-
contractor units.
18. Buyer communication.
19. Communication with production units, processing units and
vendors.
20. Proper reporting.
21. Highlighting to the management.
22. Record maintenance (Records pertaining to merchandising).
23. Developing samples.
24. Placement of orders.

7. 25. Taking measures for consistent production.
26. Taking preventive actions to maintain the
targeted Performance level in all areas of
merchandising.
21. Attending meetings with superiors and
furnishing the required details about
merchandising.

8. Departments in an apparel industry

9. Organization structure of an apparel
industry

10. Process flow in apparel industry
• Buyer sourcing
• Buyer communication
• Enquiry and sampling
• Pre-costing and reply
• Order confirmation and acceptance
• Order review
• Planning and programming
• Samples
• Accessories sourcing and purchasing
• Inspection and testing