http://www.businesswebpresence.guru/seo/seo-services/seo-optimization SEO optimization: PageRank, what it does, back links, measurement, content & crawl frequency. SEO ranking factors SEO Optimization: Do you also want to have your site crawled often and achieve better search results? Google now uses around 200 factors to evaluate and rank your web page. Back links to it are deemed to be votes of support of your page and play an important role both in its ranking and how often it gets crawled. SEO Optimization: 7 things you should know about page rank and crawling frequency 1. SEO Optimization: PageRank PageRank is a link analysis algorithm that Larry Page, one of the founders of Google co-authored in 1996. This was an attempt to rank the rapidly growing content on the web. And make it easier for Search Engines to decide which web pages to deliver and in which order when a search query was made. PageRank was named after Larry Page. Robert Li, another researcher, around the same time was working on related concepts. He later went on to found Baidu, the largest Search Engine in China. 2. SEO Optimization: What does PageRank do If you start a search, you will land up on several pages, and finally you will stop. PageRank determines the likelihood of your landing on that web page. It analyzes all links coming to your page assuming that you will reach that page following links. You can check the PageRank of your individual web pages by using the PageRank checker or the Google Toolbar. 3. SEO Optimization: The importance of back links While PageRank is one of the 200 factors used to evaluate your page, votes of support by way of incoming links continues to be very important. Penguin updates have focused laser-like on the type of back links your page is getting. Paid links and links from link farms are not viewed as votes of support. Links from high authority sites e.g. unpaid directories, .gov and .org sites, and other sites with high PageRank related to your industry give you the best benefits. 4. SEO Optimization: Iteration in calculation Your web pages PageRank is calculated based on the PageRank of other pages. So this is an iterative process. Google re-calculates the PageRank every time it crawls the web to re-build its index. As more web pages are added the initial PR for each page decreases and then increases over time. The probability of a person continuing his search is known as the damping factor and is generally set at 0.85. 5. SEO Optimization: Measurement PageRank is displayed to you after normalization on a scale of 1 to 10. Where 10 is the highest. The number is assigned to the web page and not the entire web site. You can increase your PageRank by increasing the back links coming to your site. Various ways including participating regularly on relevant forums, becoming a guest writer on authoritative sites and having your site included in the open directory project can b

1. Varal Consultancy DMCC, Dubai, United Arab Emirates
www.businesswebpresence.guru
SEO Optimization
7 Must Know Things About PageRank
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2. Varal Consultancy DMCC, Dubai, United Arab Emirates
www.businesswebpresence.guru
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3. Varal Consultancy DMCC, Dubai, United Arab Emirates
www.businesswebpresence.guru
7 Must Know Things About
PageRank
3
● PageRank
o Link analysis algorithm by
Page & Li
● What does PageRank do
o Analyzes all links coming to
your page
● Backlinks
o Treated as votes to your
page

4. Varal Consultancy DMCC, Dubai, United Arab Emirates
www.businesswebpresence.guru
7 Must Know Things About
PageRank
4
● Iteration in calculation
o Based on PageRank of
other pages
● Measurement scale 1-10
● Quality content
o Best way to improve
ranking
● Crawling your site
o Increase no. of pages to be
crawled often

5. Varal Consultancy DMCC, Dubai, United Arab Emirates
www.businesswebpresence.guru
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