1. Data Profit
nomicFROM BIG DATA

2. What We Do
• DATABASE
• LEADS GENERATION
• DIRECT MAIL LIST
• LEADS WARMING
• APPOINTMENT SETTING
• TELEMARKETING

3. Database
• DATA SOURCING & ANALYTICS
• DATA APPEND & CLEANSING
• DATA PRIVACY & PDPA

4. Database - demographics
• NAME
• MOBILE / FIXED LINE
• ADDRESS
• AGE / DOB
• RACE
• GENDER
• INCOME
• GEOGRAPHIC
• LIFE STYLE

5. Leads Generation
• ONLINE AGGREGATORS
• LOYALTY OPERATORS
• MEMBERSHIP & LIFE STYLE CARD PROGRAMS
• LEADS BROKERS
• CALL DISPOSITIONS REPORTS

6. Direct Mail
• STRATEGY – GOALS, OBJECTIVES AND ROAD
• LISTS - OPTIMIZE MAILING LISTS TO REACH IDEAL CUSTOMERS.
• OFFER - USING DATA AND MARKETING BEST PRACTICES - MAXIMIZE CUSTOMER
ENGAGEMENT.
• DESIGN - CREATE A STUNNING DESIGN THAT STANDS OUT IN THE MAILBOX AND
CALL FOR ACTION
• RESPONSE MECHANISMS - LANDING PAGE, PHONE NUMBER, SOCIAL MEDIA,
PRODUCT INVENTORY

7. Leads Warming
• GENERATE A PIPELINE OF LEADS FROM COLD / WARM PROSPECTS
• NURTURE EXISTING CLIENTS / PROSPECTS
• BOOK / GENERATE INTEREST FOR CONFERENCES AND EVENTS
• CONDUCT SURVEYS
• CLEAN AND UPDATE OLDER LISTS AND DATABASES

8. Appointment setting
• FACE TO FACE APPOINTMENTS
• EVENT OR LAUNCH ATTENDANCE
• RSVP
• PHONE APPOINTMENTS
• EMAIL / NEWSLETTER OPTIONS

9. Telemarketing
• COLD CALLING
• AFFINITY CALLING
• RETAINER
• SUCCESS-BASED
• HYBRID

10. Contact
RAJIV NAYAR
DIRECTOR OF MARKETING
RAJIV@DATANOMIC.COM.MY
WWW.DATANOMIC.COM.MY