ppt on Renault

1. Raj Malhotra
BBA (Hons), 5th sem
Marketing

2. About Renault
 Established in year 1899
 French multinational automobile manufacturer
 in 2015 Renault was the tenth biggest automaker in the world by production
volume
Indian Report of the company
 CEO - Sumit sawhney (1 Feb 2014)
 Headquarter - Mumbai
 Founded - October 2005
 Parent Organisation - Renault, Renault Group B.V.
 Founders - Louis Renault, Marcel Renault, Fernand Renault

3. Renault Mahadeva Cars Pvt Ltd
 Mentor – Randhir Kumar Khichariya
(Sales Manager)
 Sub Mentor – Sanjay Mayank
(Dept. Sales Manager)
 Location - Ring Road No. 1,Raipura Raipur
 Info – Mahadeva cars have 13 sub showroom in Chhattisgarh
(Raipur, Bhiali, Bilaspur, Korba, Dhamtari, Jadalpur, Ambikapur & etc
 Average sales -
1. Off season – 20 to 25
2. Festive season – 40 to 50

4. Cars Launched in India
 Fluence sedan. Renault sales commenced in May 2011 with this car
 Koleos SUV followed in September 2011
 Pulse hatchback in January 2012
 Duster in July 2012
 Scala in August 2012
 Duster Adventure Edition in 2014, and all-new Fluence and Koleos
 Lodgy compact MPV was launched in Delhi on 9 April 2015.
 Kwid SUV, Renault's first sub Rs 4 lakh segment car (earlier codenamed XBA). It was fully
developed in India by Gérard Detourbet and his French and Indian team. The press called it
"the best in class" and it sold well.
 Kaptur crossover SUV is expected to lauch in the last quarter of 2017.
 Renault discontinued sales of the Fluence and Koleos in end-2016.

5. Learnings

6. Events to Sell a Car
 Door to Door
 Canopy
 Visit
 Message

7. Booking Process

8. Offline Selling Process
 Greetings
 Sales manager (shows the car)
 Finalizing the car
 Booking
 Receipt
 Availability
 Finance
 Car Complete
 RTO & Insurance
 Delivery& Final Payment
 CRM team provides final documents

9. Online Selling Process
 Renault Site/ Renault app/ call
 Test Drive
 Stock
 Finalizing the car
 Booking
 Receipt
 Availability
 Finance
 Car Complete
 RTO & Insurance
 Delivery& Final Payment
 CRM team provides final documents

10. Online site
 Car Dekho
 Car Wale

11. Selling Car To Cab App
 Ola cab
 Process
 Letter is been issued to willing candidate for putting a car in ola
 Online OR Offline Process