The document summarizes the manufacturing and launch of Disprin tablets, an over-the-counter analgesic drug. It describes the drug composition, procurement process, manufacturing process including preparation of raw materials, granulation, compression, coating and packaging. It then discusses the distribution channels and marketing strategies which include television and print advertising, personal selling, direct mail, social media promotion and point-of-purchase displays.

1. Manufacturing and launching of
OTC Drug –
DISPRIN
Prepared by – Rahul Sharma
M.Pharm + MBA 2nd Year (PT AND HCM)
(MP07)
72891118007
SPTM, NMIMS
University
14/4/2020

2. Drug Description and Procurement
Disprin Tablet is an antiplatelet drug which is used to prevent clots in blood vessels and also
relieves pain and inflammation.
Composition : Acetylsalicylic acid
Available Composition : 300 , 500 mg/tablet
PROCUREMENT PROCESS:
Purchase
Requisitio
n
Selection
of
supplier
Inviting
quotation
Placing
the order
Receiving
the
material
Checking
of invoice
or bill
Recording
of bills in
books
Releasing
the
payment
to the
supplier
24/4/2020

3. MANUFACTURING
Preparation
of raw
material
• In process Quality control
Granulation
Compression • In process quality control
Coating
Packaging
34/4/2020

4. PACKAGING OF TABLETS
Primary packaging
Alu – Alu strip packaging
Each strip contains 10
tablets
Brand name, Batch no.,
Mfg date, Exp date, etc
included
Secondary Packaging
Brand name, Mfg. date,
Exp. date, Batch no etc
mentioned on box.
Each box contains 10
strips
Tertiary Packaging
5 ply cardboard box
Contains 100 boxes (100 X
10 tablets)
Brand name Mentioned on
Box
44/4/2020

5. Distribution Channels
Manufacturer
Consumer
segment 1
Retailers
Consumer
segment 2
CNF’S
Wholesaler
Retailers
Business
segment 1
Business
segment 2
Catalogs, Telephone,
Internet Sales Force
54/4/2020

6. Marketing and Promotion Strategies
TV Advertising (Celebrity endorsement, Sports channel, News channel)
Personal selling (Selling Stalls in Malls, events)
Direct Mail
Direct to consumer advertisements
Push and pull OTC drug promotion
Social media promotion (Facebook, Instagram, Twitter account)
Point-of-purchase displays (Placement of product in easy visible shelfs )
Print Ads in Newspapers, Magazines
64/4/2020