CCG is a student-run consulting firm at Claremont McKenna College that recruits top students and provides consulting services to companies. It has 20 active consultants with experience in fields like investment banking, consulting, and technology. CCG helps both mature companies and those experiencing growth by providing services such as go-to-market strategies, social media management, web analytics, and customer relationship management implementation. For one client, CCG cleaned up customer relationship management data, used web analytics to improve websites, optimized website content for search engines, and generated survey data to improve marketing campaigns.

1. 1H2016
Overview WhoWe Are Adding Value Contact Us

2. What is CCG?
2
Overview
Overview WhoWe Are Adding Value Contact Us
A STUDENT-RUN CONSULTING FIRM
TIMELINE
Mission Statement:
Empowering students to think creatively and solve
challenging problems to create value for our
partners
• 20 active consultants from Claremont McKenna College,Claremont,CA
• First student-run, for-profit consulting firm à closed client projects worth $10,000+ in 4Q2015
• Advised by consultants from Boston Consulting Group

3. • We recruit the best.
• CMC has a 9% acceptance rate.
• CCG has a 10% acceptance rate.
• We employ problem-solvers with an analytical bent.
• We are more than just consultants.
• We are Entrepreneurs, Coders,Investors, Artists, Athletes. Our diverse base of individuals
allows us to tackle problems multidimensionally.
• Our thinking is multidisciplinary.
• We employ mindsets across many disciplines: accounting/finance, computer
science/software development,entrepreneurship, math/science, and sales/marketing.
3
Who We Are
Early Access to Elite Talent
Overview WhoWe Are Adding Value Contact Us
And we’ve had the opportunity to learn from the best.
CCG
Top 9% Top 0.9%
CCG
CMC
Students
CMC
Applicants

4. 4
Our Current Consultants’Work Experience
Who We Are
Overview WhoWe Are Adding Value Contact Us
Investment
Banking
Consulting Technology
Accounting
& Finance

5. CCG
Value
Proposition
MATURE
COMPANIES
ONLY

6. • We value professionalism.
• We recruit members with professional experience--and foster it with our culture.
• Our standard is to get things done quickly, efficiently, and thoroughly.
• Our teams are self-sufficient.
• Your time is valuable.Our apt consultants operate autonomously, and our organizational
leadership will minimize your micromanaging.
• We cater to your needs.
• We realize business demands come first. We work on a need-to-do basis.
• Our teams adapt and consistently produce,regardless of the variance or scale of workload.
Adding Value
6
WhyWork with CCG?
Overview WhoWe Are Adding Value Contact Us
We have helped a range of clients, from early-stage
startups to large corporations. Let us help you.

7. What CCG Provides
7
Adding Value
Overview WhoWe Are Adding Value Contact Us
Go-To-Market Strategies
Search Engine
Optimization
A/B Testing
Web Analytics
Social Media Growth
Market & economic research
and analysis
Data analysis &
presentation
Proprietary
Research
CRM
Implementation
Content Creation (e.g.
Website, Social Media)
How CCG makes
sure your
investment is NPV
Positive
CCG provides a broad and expanding array of professional services.

8. CCG
Value
Proposition
GROWTH
COMPANIES
ONLY

9. Why Work with CCG
9Adding Value
Overview WhoWe Are Adding Value Contact Us
01
Committed to problem solving
• CCG is driven by a passion to develop systematic solutions to
strategic problems.
02
Adapt to inconsistent project streams
• We understand work is done on a need-to-do basis.
• No matterthe variance or scaleof workload,our teams adapt and
consistently produce.
03
Prepared to tackle the range of problems that come with growth
• Diversity of project teams provides a variety of perspectives to
generate creative solutions.
04
Passionate about fostering growth
• As an entrepreneurial organization ourselves, we understand the
challenges of growth and are eager to help you forge your way.

10. What CCG Provides
10
Turnkey social media management
Web Analytics, A/B Testing, and Search Engine Optimization
Go-to-market strategies
Leverage access to the multi-campus college feedback network
Adding Value
Customer Relations Management (CRM) implementation
Multi-facet content development
Data analysis & presentation
Market & economic research and analysis
1
2
3
4
HOWWE INITIATE YOUR GROWTH
HOWWE SUPPORT YOUR GROWTH
Overview WhoWe Are Adding Value Contact Us
1
2
3
4

11. Our Consulting Process
11Adding Value
Overview WhoWe Are Adding Value Contact Us
Second step
We develop a detailed
project proposal including
goals, deliverables, timeline,
fixed pricing and an
introduction to your team.
This is an interactive process
– we work with you to make
sure the engagement is
tailored to your specific
needs.
Fourth step
We provide hard
deliverables for each
component of the project,
with an emphasis on
actionable items for your
firm.
First step
Discovery phase: phone or Skype call to a fit between
your needs and our services. We will also come
prepared with thoughts on how we could add value to
your firm.
Third step
The CCG teams work autonomously, producing work for five hours per week. We can
scale to the project’s demands by drawing from our large group of talented consultants.
We will also update you on our work with regular calls (or visits if possible).

12. CCG’s Impact: Past and Current Clients
12Adding Value
Overview WhoWe Are Adding Value Contact Us

13. APIP Case Study
13Adding Value
Overview WhoWe Are Adding Value Contact Us
01
02
03
04
Incomplete CRM data for
investmentsand fundraising
Low conversion rates
on five of client’score
websites
Low rankingsin search
engine algorithmsof
client’score websites
Pouring money into largely
unmonitored advertising
campaigns
01
CRM
02
Analytics
03
SEO
04
Ads
Seamless transition of client’sCRM database
to newsystem, cleaning of 200+ contacts
Use of web analytics to discover the
websiteswere underperforming
Curated and generated newwebsite content
to optimize search engine performance
Generated proprietary survey data and
actionable improvements to content and call
to action
Su Min, put statistics here
The Problem Our Solution

14. Contact Us
14
Co-President Gabriel Ayala: gayala16@cmc.edu
Co-President Su Min Ha: sha16@cmc.edu
Learn More
Overview WhoWe Are Adding Value Contact Us