1. Livestock Supply Chain Logistics
Lessons learned from Oceania
Jean-Paul Thull FCILT
Thull & Associates
TAURANGA – New Zealand
2. Overview
Stakeholders (from the farm to the plate)
Complexity of livestock movements (U-tube)
Learning elements
Where to from here?
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3. Stakeholders
Livestock
Farmers
Stock Agent (private companies, meat processors)
Sale Yards
Meat processing plants (domestic, export)
Road transport - trucking companies (dispatcher, driver)
Maritime transport
Regulating authorities (disease control, animal welfare, cultural aspects)
Consumer
International Markets
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5. Farmer
Farmer’s livelihood depend
on day-to-day availability of basic needs rather than average income
assessment of short- and longer-term risks and
related coping mechanisms are crucial human-welfare issues.
Components of risk that make farmers vulnerable include:
environmental: droughts, flood, pests;
market: price changes, loss of markets;
political: civil strife, insecurity;
social: marginalisation of groups or individuals;
health: diseases that prevent earning a livelihood.
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6. Farmer
Careful handling of livestock
Animal welfare & health (diseases)
Personal hygiene
Animal nutrition (food, access to water)
Awareness of supply chain from farm to the plate
Communication with relevant parties
Taking responsibility at early stage
Quality of meat influencing prices at consumer level
Consumer demanding quality
Cost benefit analysis (housing stock vs. grazing all over the
land)
Farmer as entrepreneur
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7. Farmer
Farmer as entrepreneur
Regional co-ops
Joint partnerships to
educate stakeholders to
avoid international
exploitation
Using government
subsidies to rural
development benefitting
bottom-up approach long
-term
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8. Stock agent private company (eg. PGG in New Zealand)
sales through saleyards
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9. Stock agent
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farmer becomes a
direct contractor
to produce to
specific standards
meat processing plant
10. Sale Yards (best practice bottom right)
Role of sale yards as meeting/socialising places
Dramatic reduction of sale yards across NZ & AUS
cost saving through direct sales from farm to meat processor
Reduced stress on animals
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11. Sale yards in Kupang area
(Timor)
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12. Meat processing plants
Domestic
International market
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14. Road transport
Regulations depend on country
Europe differs from NZ/AUS
NZ differs from AUS
Communications between parties
Ideal transport/handling mode
Preparation for transport
Type of vehicles
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24. Consumer
We tell the NZ story
“including environment
and animal welfare
aspects – and highlight our
food safety systems, as
well as the health and
wellbeing attributes of
NZ beef.”
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26. Complexity of livestock movements (U-tube)
• https://www.youtube.com/watch?v=eQRZeiOQvaw
• 10minutes
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27. Where To From Here for BNTEC?
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28. Where To From Here?
Complexity of cultures and leadership
Complexity of data – Understanding data
Willingness to move towards better practice
Draft proposal to move forward
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29. Performance & People
Cultures emphasis emphasis atmosphere
Performance People
1. Autocratic Culture + - poor work environment
2. Laissez Faire Culture - - lack of directions
3. Paternalistic Culture - + warm, friendly
4. High Performance Culture + + encouragement to strive
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31. Complexity of data
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Data difficult to extract from
spreadsheets
Meat yield [kg] more relevant
than numbers
Breeding vs. slaughtering
programmes
Feasibility of proposals in
relation to culture & natural
resources
Graphs by Thull
32. Understanding Data
Funding (changes required?
Culture agriculture
Ownership (often in wrong
places > efficiencies
required
Including future
infrastructure
developments
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33. Willingness To Move Towards Better Practice
Multi-disciplinary approach
Identify number of smaller projects with tangibles within a larger concept
Setting up data collection enabling to collect on one platform in similar way
Providing local government with this task by taking one LG agency as one test
example to learn best way of collecting data, led by a consortium of dedicated
experts not looking at maximising profits but serving the purpose
Setting budget to perform the task
Step by step process to keep costs under control
Small team
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