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Orthia & Morgain 2017
Structure & networks
Think about the place science
occupies within society and how
people feel about that, how science
shapes and is shaped by the
ways society is organised
Funding & sources
Think about how different sources
of funding for science, from
taxpayers, donors or profits,
shapes the research and its
knows already &
aim & know your
W-H-ere to begin?
basics of effective
Think about how political
imperatives from governments
constrain or enable science, but also
how micro-inequalities influence
your science and how you
Tips for effective
your contribution & of your partners
Exchangeof ideas that
strengthens your work
Influenceon policy, decision-
making & public action
research ideas or funding avenues
Uptakeof research in applied and
Awareness of science
Interest in topic of research
questions and findings
Benefits of effective science communication AEIOU
The SPIICE of Science
Habits & Values
Think about what expectations
each party carries about how
communication will proceed, the
language used and the roles
people will play.
Think about how the aims,
constraints and purpose of different
institutions undertaking science
shape scientific research and
Beliefs & commitments
Think about what ideological values
and your audience’s expectations, as
well as how social ideologies (e.g.
competition) impact science
& its reception..
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