Audience profiling involves designing media content tailored to a target audience based on their demographics like age, gender, race, occupation and income. This helps media companies promote their products to audiences interested in specific criteria. Demographics divides the adult population by occupation, from students to bankers. Psychographics describes an audience's personality and behavior traits to understand their characteristics in public.

1. What Is Audience Profiling?
• It is when you design media to suit your target, for
example; what they like, what they are interested in.
Targets are defined using; Age ,Gender, Race, Occupation
and Annual income. The reason this is important to media
companies is because this will promote their product as the
audience will be interested in a certain type of criteria to
different type of people.
What Is Demographics?
• The term demographics is the meaning of the adult
population that is divided by the work that they do, from
students and pensioners to bankers and lawyers.
What Is Psychographics?
• The term psychographics is the
meaning of peoples personality
and characteristics in public and
describing an audience by looking
at their behavior traits.