MARKETING IDEASto help your business grow50 FACEBOOKAllison Semancik | Online Marketing Consultant & Founder, Idea Sprouts
2•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comCONTENTSGET MORE PEOPLE TO YOUR PAGE | 3WHAT TO POST ON YOUR FACEBOOK PAGE | 5TIPS FOR POSTING ON YOUR FACEBOOK PAGE | 7HOW TO JAZZ UP YOUR PAGE WITH EXTRAS | 8USING PICTURES AND WORDS | 11MORE FACEBOOK MARKETING IDEAS | 13RESOURCES FOR FACEBOOK MARKETING | 14ABOUT THE AUTHOR | 16
3•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comGet More People to Your Page1 • • • 512345Newsletter: Do you send a regular email newsletter? If so, announceyour new Facebook page in a newsletter and be sure to give people areason to your Facebook page and click “Like.” In addition, be sure tohave a link to your Facebook page in every email you send to your list. Itcan be in the footer with links to any other social media accounts.Twitter: Periodically tweet about something going on at your Face-book page to entice followers on Twitter to go to your Facebook page.It doesn’t always have to be a contest. It could be a great conversationthat’s happening.Physical Location: If you have a physical location for your business,put up a sign to tell people where to find you on Facebook and remindemployees to tell visitors to find you on Facebook.QR Code: Put a QR code up at your place of business that leads peo-ple to your Facebook page. Read up on best QR code marketing prac-tices before you create the code.Products: If you have products that are sold in stores, promote yourFacebook page on the products. I wrote an article about a productcalled Kids N Pets that does that and it works wonderfully for them. Readthe article here.
4•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comGet More People Continued6 • • • 9789Facebook Logo: The Like box shares more information (you canshow the number of Likes,etc), but I think it’s best to have both options.Put the logo next to your other social media profile buttons like Twitterand YouTube. Most people know what to do when they see the logos, sodon’t miss out from potential fans. Download a logo from Facebook.Blog Article: Write a blog article about your Facebook page. It’s mosteffective if you are offering something on Facebook, but if not, just givethem a good reason to “Like” you.Email Signature: Add a link to your Facebook page to your email sig-nature and make sure it’s on all your employees’ email signatures as well.Use WiseStamp to add it. Also, consider putting a link to your FacebookPage on your business cards.6Like Box: Add a Like box to your website. You can grab the code fromFacebook and have your website designer add it to your site.
5•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comWhat to Post on Your Facebook Page10• • •141011121314Photos: If you’ve spent any amount of time on Facebook, you can at-test to the number of funny photos that get posted. Find photos relatedto your business or just any photo will do. If it makes a great statement,chances are, your photo will be shared and more people will discoveryour Facebook page. In addition, people love to comment, share andlike photos.Videos: Again, these don’t always have to be your videos. There aremillions of options on YouTube. If you find something of interest, post it.Funny, cute, thought provoking or inspiring videos are always winners.Blog Articles: If you have a blog for your business (good for you!)then you should share every article on Facebook. In addition to postinga link to it, ask people a question related to the article to get them com-menting.Other People’s Content: Find other people’s blog articles andshare links to them on your page.Tag: If you “Like” other Facebook pages when using Facebook as yourpage, you can tag that other page. To mention them, just type “@” andthe business page name. Now this status update you created will showup on their page. You may end up getting new fans because of it andthey will know that you mentioned them on your Facebook page.BONUS IDEAShare Industry TipsShare useful, bite-sized tips. These are easy to share and peopleappreciate the helpful information. For instance, on the Idea SproutsFacebook Page, I share online marketing tips.
6•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comWhat to Post Continued15• • •20161718Invite Fans to Ask Questions: You can tell people to post theirquestions on your Page and answer them.Live Q & A: Even better, have a designated live question and answersession on your Facebook page. You can have someone from yourbusiness monitor the page for an hour and set up a topic to spark peo-ple’s questions.1920Stream Live: Broadcast a live interview, seminar or press conferenceright on your Facebook page. Using an app called Livestream will facili-tate live streaming on your page.Featured Fan: Pick a Fan of the Week or Fan of the Month and fea-ture them. You don’t have to make it into a contest to win anything.You’re simply saying thank you for being a great fan.Facts and Figures: Find statistics related to your industry or onesthat will interest your fans. You’ll get a lot of people posting and sharingwhen you open their eyes to interesting facts. Bonus: add interestingfacts to a photo and you’ve created your own unique content.BONUS IDEASpecial DayPick a day that you do something special on your Page. For instance,if you own a clothing store, have a Fashion Friday and have fans posta photo of their favorite outfit. One nonprofit I know shares a compel-ling image on Wordless Wednesday. Get creative and make it a habit.You’re sure to get a lot of comments and likes.15Questions: If you want people to comment, ask them questions! It’s asurefire way to get people commenting.
7•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comTips for Posting on Your Facebook Page21• • •252122232425Share Relevant Content: Keep your target market in mind whenposting something to your Facebook page. Will they find it interest-ing? Helpful? A lot of pages tend to update their page with “CompanyNews.” That’s okay from time to time, but don’t bore your fans.Get Personal: Ask people how their days are going, what their plansare for the weekend or how the weather is where they are. People loveto chat on Facebook and you’ll be surprised by how many responseyou get to these types of questions.Be Authentic: Your business has a personality and you should showit. Make sure that whoever is posting on your Facebook page as yourbusiness is showing the best face of your business. People will respondpositively to the personality of your business.Have Fun: Yes, you’re serious about business, but you can have funon your Facebook page! Use photos and videos as a way to injectsome fun into your page.Repeat What Works: Over time, you’ll notice patterns. Certain con-tent will evoke more response. Make sure you keep that in mind whenyou’re brainstorming upcoming posts. Give ‘em what they want!BONUS IDEAFacebook InsightsUse the analytics that Facebook provides you with, called Insights. In-sights will show you data on new likes, unlikes, your reach (how manypeople saw your posts) and how many people were talking about yourposts. The “Talking About” metric combines all the likes, shares andcomments on your posts.Use this data to make better decisions about what to post. You cansee what people respond to the most and post more of that type ofcontent.
8•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comHow to Jazz Up Your Page With Extras26• • •28262728Giveaways: Who doesn’t love winning something? People love toenter contests! It doesn’t always have to be a big giveaway either. Justremember to follow the Facebook promotion rules. You’ll need to use anapp to facilitate the giveaway. I have listed my favorites in the Resourc-es section of this guide.Landing Tab: You’ll convert more “likes” if you have a landing tab.You can send people to a landing tab as opposed to sending them di-rectly to your wall. A custom landing tab gives people a reason to clicklike.Note: Due to the Facebook changes in early 2012, you can only directpeople to a landing tab, you cannot have people land here when theygo directly to your page. So to get people to land directly on a customlanding tab, send them to that tab from your website, an email or Face-book Ads.Opt-in Form: On your landing tab (or another tab) present an offer topeople that requires them to give you their email address to take ad-vantage of the offer. A bonus to having a Facebook page is building upyour email list!Keep people coming back to your page and spend more time there, by addinggreat features for your fans. They’ll be able to spend more time on your pageexploring all of your content. All of these options can be added as “Tabs” onyour Facebook page. Facebook apps are used to add tabs. To learn more aboutapps, read my blog article.Note: I share apps for implementing the following ideas in the Resources sectionof this report.29Fan Gate: Require that people “like” your page in order to see spe-cial content. Make them want to like your page!
9•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comJazzing Up Continued30• • •37323334Educate: If your product or service requires a bit of educating in orderto convert people to customers or to buy more, use a section on yourFacebook page to teach them. Teavana , a specialty tea shop, does agreat job of this on their fan page. I wrote an article about their tacticand how you can do something similar on your Facebook page.Introduce Yourself: Have an about us tab or a tab on the founderor someone else of importance in your company. I did this on my Face-book page so people know who is behind Idea Sprouts (me!)35FAQ: If you get a lot of questions about your business or products,consider adding an FAQ tab to your Facebook page.Recommendations: If your Facebook page is set up as a localbusiness, you can ask for recommendations from your fans. Here’s anarticle I wrote to show you how to set up your page to receive recom-mendations.31Sell Stuff: Do you sell products? Add an app for a store to sell yourproducts. Or maybe just feature your product of the day or week at aspecial price to create some buzz.30Free Stuff: Offer a free sample, coupon, video, download, trial orchapter of a book.36Pinterest: People love Pinterest! If you have a Pinterest page for yourbusiness, add a tab for it. People can see your boards and follow you.Use Woobox to add a free tab for your Pinterest page.37Newsletter Signup: Let people sign up for your newsletter right fromFacebook. Depending on your email marketing service, they may evenprovide an easy to use app to do this on your page.
10•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comJazzing Up Continued41• • •4641424344Blog: Have a tab with your blog articles. An app called NetworkedBlogs does the job nicely. Or just have a tab that tells people aboutyour awesome blog and ask them to subscribe to it.Partners: Do you have any partnerships you’d like your fans to knowabout? Perhaps an alliance with another business or a charity you sup-port? Create a tab to tell them more about it.Contact Us: Give people an opportunity to contact you privately with-out going to your website.4546YouTube Channel: If you have a YouTube channel for your busi-ness, add a tab for it. All of your videos will appear and people cancomment on them within Facebook.Twitter: Create a tab with all of your latest tweets. I suggest this routeas opposed to having your tweets automatically post directly on yourFacebook wall. People don’t want to see the same posts on Facebookand Twitter.SlideShare: SlideShare is a social media networking site where youcan share your presentation slides. If you make a lot of presentations,you might consider signing up and then adding the app to your Face-book page. People can get to learn more about what kind of expertiseyou share. Add the SlideShare app on Facebook to get the tab.3839Store Locator: If you have more than one location or products thatare sold in many different stores, add a store locator.Map: If you have one location that people need to find, add a tab witha map and directions.Resources: Create a tab with helpful resources. These can includeyour own blog articles and free downloads as well as useful websitesfor your customers.40
11•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comUsing Pictures and Words47• • •50474948Profile Picture: The profile image is the small square image thatshows in the left bottom corner at the top of your page. This image willalso be shown on your fans’ streams when you post something. So youwant this image to be recognizable and easy to decipher. You mustupload an image in the size of 180 x 180 pixels, but this image will onlyshow up as 160 x 160 pixels.About: Below the profile picture is a little space to put text. It’s prettylimited, so make good use of this about section. I suggest you includea link to your website at the end of this text. That way, if someone is onyour page and is interested in learning more about your business, theycan quickly click to visit your site.Cover Photo: The cover photo is the big image at the top of yourpage. The size of this image is 851 x 315 pixels. Facebook rules do notallow you to use this image to promote your business in any way. Thatmeans you can’t have your website, address, phone number or anymention of sales or free offers.Instead, take advantage of this space by adding an image that givespeople a sense of what your business is about. Take a look at theseexamples I like.When you set up your Page, you’re given space to add text about your businessand the opportunity to add unique images. Be sure to use this to your advan-tage. Here’s how.
12•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Share This Ebook!www.ideasprouts.comPictures and Words Continued51• • • ?51Timeline Images: Facebook Timeline was introduced in early 2012and the idea behind it was for people to create a timeline of all theevents in their lives. Business Pages can do the same thing by notingimportant events in company history.If you feel your company history is interesting to fans, by all means, addimages to reflect it. Some examples you may want to take a look at arethe U.S. Army and Coca-Cola.50 ideas were simply not enough . . . here’s one more!BONUS IDEAThe Importance of PhotosPhotos and other images are very important on your Facebook page.Typically, they get the most response from your fans – a lot of likes,shares and comments. Share images related to your business, of yourbusiness in action or every now and then, images that are inspiring orfunny.50Call to Action Images: To the bottom right of your cover photo,you’ll see small images. One is always there. It is a link to your photoalbums and it displays you latest photo you’ve added. The other 3 areavailable for your Facebook apps and you can add your own imagesfor them. This is a great opportunity for you to call people to action. Forinstance, have a custom tab that has a sign up for your email list. Yourcustom image can then be “Sign Up” or “Stay Connected”.Take a look at the Idea Sprouts Facebook page for ideas on what youcan do.
13Share This Ebook!www.ideasprouts.com•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Facebook on the Go: Use the Facebook Pages Manager app onyour smartphone to manage your page on the go. You can post, seecomments and get insights. I’ve written a guide on how to set up anduse the app. Use your phone to snap photos at events and share themimmediately on your Facebook page.Giveaways: Host a giveaway on your Facebook Page. You can buildup your Facebook likes and even add people to your email list. Here’ssome advice on how to have a successful Facebook giveaway.Call to Action Images: You can use Facebook Ads to generatemore likes, enter a giveaway or to send to a website off of Facebook. Tosee if advertising on Facebook is a good option for your business, takea look at the different Facebook advertising options available to you.More Facebook Marketing Ideas
14Share This Ebook!www.ideasprouts.com•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Wildfire: Wildfire offers a free iFrame app so you can add custom tabs to yourFacebook page. It even includes a fan gate that allows you to keep content hid-den until someone clicks like - a great way to entice people to like your page.Facebook Apps:Resources for Facebook MarketingNetworked Blogs: Either automatically post blog posts to your wall and/or to aseparate tab. I choose to manually post my blog posts to add my own com-ments. But I do use the separate tab for showing my latest blog articles.North Social: With North Social, you pay a monthly fee to access nearly 20 dif-ferent apps. I do like their sweepstakes app and the price is very reasonable.Pagemodo: Free as well as paid templates for Facebook pages. I use their Con-tact Us tab on the Idea Sprouts Facebook page.Involver: Has a number of free apps for your Facebook page and of coursethey also have paid apps available. There are some great free apps includingones for adding tabs that feature your coupons, Twitter feed, YouTube channel,Google + page and Flickr photos.SocialBios: Create an About Me or About Us page on SocialBios and you canadd it as a tab on Facebook. This is a nice feature so fans can learn more aboutyou or the CEO of your company. I have it installed on the Idea Sprouts Face-book page.Booshaka: A free app that shows you and your fans who are the “Top Fans” -that is, the people who comment and contribute the most to your page.Woobox: Similar to North Social, this is a suite of apps that you pay to access allof the apps. They also have a free plan that gives you quite a lot. You can createa custom tab with a like gate, add a Pinterest tab with your Pinterest boards andeven have a coupon tab.GroSocial: If you want to add your own unique content to a tab, I recommendGroSocial. This app gives you a drag-and-drop builder that starts you off withnice looking templates that you can then add your own pictures, text and othercontent. They have a free 30-day trial so you can see if you like it.
15Share This Ebook!www.ideasprouts.com•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••Wisestamp: Email signatures with links to your social media accounts and latestblog article.If you have a Wordpress website, here are a few helpful social media pluginsthat I like to use.Optin Skin: Use the pre-made designs to easily add a beautifully designed callto action anywhere on your blog. Included designs encourage people to shareyour articles on Facebook and other social media sites or to subscribe to yourblog. Read my full review to learn more about this must-have plugin.Social Media Widget: Easily add links to your social media sites with includedlogos. It’s very simple to use.Slick Social Share Buttons: If you have a blog, add these good looking socialmedia sharing buttons to each post. Every time someone clicks the FacebookLike button on a post of yours, a link to your post gets shared on that person’sFacebook wall. Talk about viral marketing!Social Plugins: Facebook social plugins so you can add like buttons, recom-mend buttons and more to your website.Facebook Logos: Authorized logos you can use from Facebook.Facebook Marketing: Get in-depth Facebook marketing training in easy to fol-low videos. The FB Influence program teaches you everything you need to knowabout getting more fans and sales from Facebook. I highly recommend theprogram. Learn more about FB Influence ->Other Resources:Wordpress Resources:Resources Continued
16Share This Ebook!www.ideasprouts.com•••••••••••• 50 FACEBOOK MARKETING IDEAS •••••••••••••••••••••••••••••••••••••••••••••••••••••••••About the AuthorAllison Semancik is an Online Marketing Consultant and the Found-er of Idea Sprouts Marketing. She helps businesses get found onlineand convert traffic to leads.You can learn more about marketing your business online on herblog.Request your free online marketing consultation today to learn howAllison can help grow your business!Connect with Allison:Twitter: @AllieMiamiLinkedIn: Allison SemancikConnect with Idea Sprouts:Facebook: Idea SproutsTwitter: @IdeaSprouts