A young married couple recently bought a house but then unexpectedly had their yard dug up by others who claimed partial ownership of the land. This revealed that the couple's title to the property was unclear. The 60-second radio ad recommends getting title insurance to protect from such problems and ensures the home buying process is clear and enjoyable. It introduces Cedar Land Title which provides personalized title searches and protection to ensure one's title is fully secure. The ad closes with the couple's yard still being dug up and mentioning Cedar Land Title.

1. Quinn Thurman
E. Treanor
Comm 4280
03/20/14
Cedar Land Title :60
“We didn’t know”
A young man, recently married speaks informally, as to a friend of his recent title problem.
(Light hearted, informal, comical tone)
MUSIC: light, upbeat, not overpowering music (ex. Liberty mutual TV spot) fade out.
VOICE: Yeah, So my wife and I just got married and bought a place. Shortly after moving in we
were unexpectedly greeted by some kind people who felt the need to dig up our yard.
SFX: Jack hammer, voices
VOICE: Apparently . . . our TITLE wasn’t clear, and we didn’t own all we thought we did. So
that happened. Do yourself a favor, get title insurance. It protects you from. . . A lot (Title
insurance . . . Yeah, that’s a thing)
MUSIC: Fade same music in, soft, accommodating for voice over.
VOICE: (Professional “CLT” representative) At Cedar Land Title we provide a personalized
experience as you prepare to buy your home. We want to ensure that not only can you
comfortably live in your home but that the process to do so is clear and enjoyable. Our
familiarity and personalized relationship with the community allows us to provide the most
trusted searches and most secure protection. Cedar Land Title, how clear is your title? (Title
insurance. . . Yeah, that’s a thing)
VOICE: (different than previous two) Located at 415 N. Main Street Suite 205
:30
SFX: Jack hammers and Voices, spring out water. W/ upbeat music.
VOICE: Just bought a house and apparently our TITLE wasn’t clear. Our yard is being dug up as
we speak.
VOICE: Cedar Land Title