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PMA Foods:
Building a Brand
Quinn Fitzpatrick
Brand Identity
Old Logo
Design Goals
Legitimacy, Trust, Approachability
Target Audience
Business Owners
Customers:
Vegans and Omnivores Alike
Artifacts
Business Card
Promotional Card
Website
Initial Redesign
Insert Logo Progression
Final Logo Choice
Insert Picture
Final Brand Identity
Insert Color Palette
Insert Typeface
Final Business Card
Insert Picture
Final Promo Card
Insert Picture
Final Web Design
Insert Wireframes

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