4. / 1.1 How it startedWhy
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Certified Personal Trainer and Nutritional Specialist of (American
Council on Exercise), fat dude who got in shape, NTU final year student
majoring in Aerospace Engineering and minoring in Risk Management and
insurance
From opposing exercise to certified trainer, I believed anyone could just
make a healthier choice.
Before After
5. 行 业 背 景Low Payoff Sevice Upgrade Needed
(Food and therapy)
For Commercial gyms:
/ 1.2 Gap in the marketWhy
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10. Upgrade the popular food, such as burgers, to “low sodium, low fat and low
sugar”healthy food.
And let more people adopt this kind of healthy lifestlye.
/ 3.2 Healthy Upgrade of FoodsHow
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11. We believe that good physical health is closely related to
mental health.
What we want to achieve is not only short-term indulgence to
delicious food but also long-term satisfaction to people.
/ 3.3 Physical And Mental HealthHow
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12. 菁英轻食 － 更满意的自己
/ 3.4 BrandingHow
Elite-Eats, aimed to provide an elite-level nutritious food to people who wants to better
than yersterday.
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13. 13
/ 3.5 Customer Review in ChinaHow
“That's the real burger, man !”
- American Customers
“这个好吃，我们自己先定一个月”
- From a partner trainers
“ ”
14. As a fitness nutrition specialist, I would like to gather my
friends(mostly in NTU) to set up a nutrition-related social media
page and commuinity, where we talk about lifestlye and food
/ 3.6 Website and customer relationHow
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15. gg
Health
Harmony
Happiness
Trust
/ 3.7 Psychologic ResearchHow
H+ Lab
“幸福有三个维度是我们最为关注的：快乐(Happiness)、健康
(Health)、和谐(Harmony)，这三个“H”再加上其在色彩心理
学里分别对应的黄色、红色和绿色，就构成幸福科技实验室的主
体标志。” ——启迪控股荣誉董事长 梅萌 黄色 - 快乐 红色 - 健康
绿色 - 和谐 蓝色 - 信任
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We believe that people’s
emotional state is closely related to
the physical condition of that
person. We hope to achieve a
balance between physical health
and mental health.
30. / ServicesSummary
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Nutritionist Formula
Campus Organizations’ Connection
VI Design Support
Marketing Support
Local F&B experience
Operation Support
Management Support
What We have to offer: What We are lacking in NTU
