Pickle ball Australia strategic plan

1. PickleballAustraliaAssociation
STRA
TEGICPLAN
2020– 2023
Pickleball Australia Association
– bringing people together to enjoy a
sport for life.

2. 2
This project was proudly completed by CPR Group, May
2020 www.cprgroup.com.au
PO Box 2092, Sunshine Plaza Qld4558
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Pickleball Australia Association Ltd (the Client) in accordance with the
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PICKLEBALL HISTORY 3
ORGANISATION PROFILE 4
PickleballAustraliaAssociation4
Organisation Details 5
Mission 5
Vision 5
GROWTH POTENTIAL 6
STRATEGIC PLAN 7
Leadership 9
Grow
th 10
Promotion 11
Pathw
ays 12
SUMMARY
1
3
TABLEOFCONTENTS
PickleballAustraliaAssociation| STRATEGICPLAN

3. PICKLEBALLHISTORY
PickleballAustraliaAssociation| STRATEGICPLAN
THE BEGINNING
Described as a cross between tennis, badminton and
table tennis, pickleball was created in 1965 by a group
of friends in Bainbridge Island, Washington. Eager to
play badminton one afternoon, but unable to find a
shuttlecock, they improvised with table tennis paddles, a
perforated polymer ball, and lowering the net on the
badmintoncourt.
THE SPORT
A low-impact sport that is easy to learn and play at
almost any age, this sport for life is regularly described
as the fastest- growing sport worldwide with reportedly
more than 3 million pickleball players in the USA alone.
IN AUSTRALIA
The introduction of pickleball in Australia in 2017 has
seen pickleball now regularly being played by about
1,500 people. There has been rapid growth of pickleball
as a healthy activity since 2017.
At the behest of PANSW and PAA Inc (later to become
PAQ), who recognised the potential scope and scalability
of pickleball in Australia, the national organisation
Pickleball Australia Association Ltd. was established.
Recognition of pickleball by Sport Australia was a primary
driver for establishment of this company and
development of an effective strategic plan.
3

4. ORGANISATIONPROFILE
PICKLEBALLAUSTRALIA
ASSOCIA
TION(P
AA)
The Pickleball Australia Association was established to
nurture the development and growth of pickleball
Australia-wide.
Our goal is to guide and support the development of
pickleball
across all states and territories and ultimately achieve
official recognition as a National Sporting Organisation.
A not-for-profit, volunteer organisation, PAA is committed to
promoting social and competitive playing environments
nationwide, maintaining the official rules of the sport, and
upholding the worldwide code of conduct for all pickleball
athletes. PAA resources will be focused on supporting
organisations that foster the sport for all ages and ability
levels.
Utilising a unitary model of governance will ensure PAA
maintains a skill-based board focused on standardised
growth and development of the sport across Australia and
working for their stakeholders- State/Territory Members,
their affiliated clubs, and individual members.
Membership
fees
Servicesand
Support
PAA- NATIONALSPORTINGORGANISATION
STATESPORTINGORGANISATIONS
AFFILIATED CLUBS*
INDIVIDUALMEMBERS**
* Club may affiliate with PAA directly and have
access to support services until State Association
affiliation is possible.
**Individual Members may join PA directly and
have access to support services until an
affiliated State Association or club is
established.
PickleballAustraliaAssociation| STRATEGICPLAN

5. 5
ORGANISATIONDETAILS
Australian Company Name
and
Number
Pickleball Australia Association Ltd (ACN
617346835)
Registered Trading Name: Pickleball Australia
ABN: 59 638 355 825
Phone: 0414 754 180
Email: president@pickleballaus.org
Website: http://www.pickleballaus.org/
Facebook: https://www.facebook.com/Pickleballaus.org/
Affiliations: World Pickleball Federation (WPF),
International Federation of Pickleball
(IFP) Asian Pickleball Federation
(APF)
VISION
PickleballplayedacrossAustraliawiththe
PickleballAustraliaAssociationrecognised
asaNationalSportingOrganisation,and
acknowledgedfor itscentralrolein linking
togetherthepickleballplayersand
communityof Australia.
MISSION
ThePickleballAustraliaAssociationwillnurture a
nationalnetworkof affiliatedstateassociations,
clubs,andindividualmembers,supportinggrowth
of socialandcompetitiveplay;withdevelopmentof
arespectedstructure of accreditationforcoaches,
trainersandplayers;whileprovidinganongoing
support servicespackageforexpansion.
PickleballAustraliaAssociation| STRATEGICPLAN

6. 6
GROWTHPOTENTIAL
Number
of
players
500
0
400
0
300
0
200
0
100
0
0
201
7
201
8
201
9
202
1
202
2
202
3
202
0
Year
Pickleball progress in
Australia
Pickleball
Association
of Australia
Inc.
estabished
PANSW
establishe
d
PAQ
established
Past player
growth
PickleballAustraliaAssociation| STRATEGICPLAN
Potential
growth
If the growth of membership at
club, state, and national level
continues at the present rate,
pickleball player numbers will
begin to reflect that of other well-
established sports in 2–3 years.
If growth reflects that of pickleball
in other countries the target of
5,000 players by 2023 will be
easily achieved.

7. 7
STRATEGICPLAN
The Pickleball Australia Association's strategic plan defines our
direction from 2020 to 2023. The four goals that formulate the intended
growth of PAA inform the Strategic Actions to be taken over the next
three to five years.
Pickleball Australia Association will devise an annual operational
plan detailing the steps required to achieve each action along
with regular reviews of the Strategic Plan and the Key
Performance Indicators.
Every
3–5
years
5–10
years
PickleballAustraliaAssociation| STRATEGICPLAN
Annua
l
Leadership Growth Promotion Pathways
Effective leadership and
governance practices that build a
solid platform for pickleball in
Australia and set the standard for
all affiliatingorganisations
Growing participation in
pickleball facilitated by PAA and
supported by a strong volunteer
and member- base
Active engagement and
promotion of pickleball that
continues to raise the profile of
the sport in Australia
Pathways and competitions that
enhance participation and
development opportunities for the
enjoyment and improvement of all
pickleball participants, coaches and
referees
STRATEGICGOALS
STRATEGICACTIONS
OPERATIONALACTIONS
Pickleball Australia Association Strategic Plan with Strategic Actions
and KPIs
Annual operational plans + review of the Strategic Plan
and KPIs
STRATEGICP
LAN
Future
Goals

8. 8
PickleballAustraliaAssociation| STRATEGICPLAN
Pickleball Australia Association – bringing people together to enjoy a sport for life.
Growing participation in
pickleball facilitated by the
Pickleball Australia
Association and supported
by a strong volunteer and
member-base
Active engagement and
promotion of pickleball that
continues to raise the
profile of the sport in
Australia
Growth
Pickleball Australia Association
Strategic Plan 2020– 2023
Leadership
Effective leadership and
governance practices that build
a solid platform for pickleball in
Australia and set the standard
for all affiliating organisations
Mission
The Pickleball Australia Association will
nurture a national network of affiliated state
associations, clubs, and individual
members supporting growth of social and
competitive play; with development of a
respected structure of accreditation for
coaches, trainers, and players; while
providing an ongoing support services
packages for expansion.
Vision
Pickleball played across Australia with the
Pickleball Australia Association recognised as a
National Sporting Organisation, and
acknowledged for its central role in linking
together the pickleball players and community
ofAustralia.
Pathways
Promotion
Pathways and competitions that
enhance participation and
development opportunities for the
enjoyment and improvement of
all pickleball participants,
coaches and referees

9. 9
LEADERSHIP
Strategic Action KPI Priority
Develop best practice policies and procedures
and be recognised as a sport by SportAustralia
Satisfy requirements of Australian Sports Commission NSO Health
Check (where applicable)
High
Establish a list of common services provided to
members of Pickleball Australia Association to
deliver practical value to new members
Creation of a “welcome pack” for both individual members and new
affiliated clubs
High
Gain sponsorship to support the financial
sustainability of Pickleball Australia Association
Develop a sponsorship offering package detailing benefits to
potential sponsors by September 2022
Attain five preferred National sponsors by 2022
High
Establish a fee per member to be paid to Pickleball
Australia Association to cover costs of common
services provided by Pickleball Australia Association
and State Members and ensuring value for money
for all members
Set up a fee structure for members and implement along with an online
sport membership management platform
High
Provision of training opportunities for Board,
Association and Club office-bearers
Source training opportunities and provide each new club with access Medium
Adoption and use of appropriate management
software programs to streamline the membership and
participation experience
Have in place systems to manage event/tournament operation by
June 2021
Medium
Develop strong relationships with USA Pickleball
Association (USAPA) to benefit from their knowledge
and support
Three personal relationships to be established by Pickleball
Australia Association board members with USAPA
representatives by December 2020
Medium
Effectiveleadershipandgovernancepracticesthatbuildasolidplatformfor
pickleballin Australiaandsetthestandardfor allaffiliatingorganisations
PickleballAustraliaAssociation| STRATEGICPLAN

10. 10
Strategic Action KPI Priority
Promote a sports wide volunteering culture
to facilitate the growth of pickleball
An increase in the number of activities run byvolunteers High
Grow the number of State Members,
clubs formed, and individual players
Reach 6 State Members by the end of 2020
Reach 5,000 affiliated players by 2023
High
Work with equipment suppliers to ensure a
ready supply of affordable equipment to
participants
Supply each State Member with four playing kits by June 2021 Medium
Establish increased access to
facilitiesto accommodate
membership growth
Develop a Facilities Development Plan to grow the number of dedicated all
weather courts
Medium
Extend the reach of pickleball through
schools and aged care facilities
Begin development of a program package to be used when approaching
schools and retirement villages
Low
GROWTH
Growingparticipation in pickleballfacilitatedbyPickleballAustraliaand
supportedbyastrongvolunteerandmember-base
PickleballAustraliaAssociation| STRATEGICPLAN

11. 11
Activeengagementandpromotionof pickleballthatcontinuesto raisethe
profileof thesportin Australia
PROMOTION
Strategic Action KPI Priority
Establish pickleball as a recognised
sport in Australia
Sport Australia recognition of Pickleball by the end of2023 High
Raise the profile of pickleball with our
elected representatives
Achieve 200 face to face meetings with elected representatives (Council, state,
federal) or their offices, by representatives of pickleball in 12 months
commencing from July 2020
Create a “How to” sheet for members to assist them with approaching
elected representatives
200+ photos on website of meetings with elected Representatives by July 2022
High
Increase the social media profile of
Pickleball Australia Association to further
promote pickleball in the community
Regular social media posts, averaging three per week
Continual growth in interactions, including comments and page likes, with
5000 followers by 2023
Medium
Support initiatives to further pickleball
in Australia and increase membership
growth
Secure live streaming of the Pickleball Championship by 2022
Welcome pack standardised across Australia
Medium
Research and understand the demographic
and needs of pickleball participants
Conduct a survey by June 2021 of participants in Australia to establish an
understanding of the Pickleball Australia Association membership demographic
and to determine how best the Pickleball Australia Association can meet their
needs
Medium
PickleballAustraliaAssociation| STRATEGICPLAN

12. 12
Strategic Action KPI Priority
Ensure quality control of coach and
referee education
Establish coach and referee accreditation schemes by 31 December2020 High
Create opportunities for competitive players Create strong Trans-Tasman relationship by 2022
Create state teams (state of origin) by end 2023
Create international competition by 2023
Medium
Create more interclub, intrastate and
interstate events with both open and
closed options
Reach the following event targets:
24 events by 2021
36 events by 2022
54 events by 2023
Medium
Pathwaysandcompetitionsthatenhanceparticipationanddevelopment
opportunitiesfor theenjoymentandimprovementof allpickleball
participants,coachesandreferees
PATHWAYS
PickleballAustraliaAssociation| STRATEGICPLAN

13. 13
S
UMMARY
PickleballAustraliaAssociation| STRATEGICPLAN
www.cprgroup.com.a
u
The Pickleball Australia Association has
a wonderful chance to drive the growth
of a sport that is still new to most
Australians. Creating a strategic plan,
at this early stage, provides the
structured and orderly approach
required, to enable Pickleball Australia
Association to maximise this rare
development opportunity.
As with all plans, it will be the execution
of this strategy that will determine its
success. A strong start has been made
in identifying and prioritising key
actions and allocating KPI’s against
which to measure our success. The
next step is to allocate responsibilities
and associated deadlines for these
actions, and work with State Members
to ensure effective execution; enabling
successful growth of pickleball and
bringing people together to enjoy a
sport forlife.
There is much to do in a short
period of time. To assist in
achieving all that has been
identified, it is recognised that the
board use this plan to engage
pickleball
participants and, where appropriate, to
solicit their help. A program of
presenting the plan to member
bodies will enable the load to be
shared at the same time as
establishing Pickleball Australia
Association as an effective, efficient
national body to nurture and lead the
growth of pickleball in Australia.
Once actions are underway the
Pickleball Australia Association board
recognises the necessity of regular
reviews and revisions of the plan. As
actions are completed, obstacles
encountered, and new opportunities
identified, evaluation of the strategic
plan will allow for celebration of
successes, analysis of impact, and
adjustment to maintain its usefulness
and currency.
This strategic plan was prepared
in March 2020 by the following
PAA Board members: Graham
Barnes, Nick Cooper, Bob
Mendelsohn, Tony Morgan, Jen
Ramamurthy and James
Sharley.