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An Introduction to Pragmedic
- 1. Professor Brian D. Smith
‘The world-recognised authority on the evolution of the life sciences industry’
- 2. 1
1978–1987
Research Chemist at Sterling Winthrop and Smith
& Nephew
1987–1996
Product/Marketing Manager at Smith & Nephew,
Davis+Geck and London International
1996–1998 Head of Marketing at Boehringer Mannheim
1998 Pragmedic founded
1998–2016
Trusted advisor to many leading Pharma and
MedTech companies
1998–2003
PhD in Strategy making in Life Science Markets at
Cranfield University
2001 Founding Editor, The Journal of Medical Marketing
2003–2007 Research Fellow, Cranfield University
2005 ‘Making Marketing Happen’ published
2007–2013 Research Fellow, Open University
2008 ‘Creating Market Insight’ published
2011 ‘The Future of Pharma’ published
2012–to Date Adjunct Professor, Bocconi University
2013 ‘Marketing and Finance’ published
2014–to Date Visiting Professor, University of Hertfordshire
1998–2016
300+ publications to date
‘Darwin’s Medicine’ published
Every project is led by Professor Brian D. Smith
Academic Leadership, Real World Advice
• Leading-edge research into our
industry’s evolution
• Radical new ideas of business model
adaptation
• Actionable approaches to organisational
transformation
• Personalised support for senior executives
and their teams
Fellow Fellow
©Pragmedic2016:IntroductiontoPragmedicv1.1
- 3. 2
©Pragmedic2016:IntroductiontoPragmedicv1.1
Consulting Approach Pragmedic Approach
Real world problems don’t yield to standard
processes and templates
• “Cookie cutter” solutions
for diverse companies
• Delivered by junior
consultants
• Low knowledge transfer
or sustainability on
project completion
pany DCompa ny C
Standardised
Methodology
• Case-specific answers for
unique companies
• Developed and delivered
personally by Professor
Brian D. Smith
• Permanent transfer of
capabilities to the client team
- 4. 3
They want leading-edge
management science
provided by a world
recognised thought leader
They want an expert
who understands the
practical realities of
today’s life sciences
industry
They want answers to their
individual issues delivered
in a way that suits their
firm’s situation and culture
©Pragmedic2016:IntroductiontoPragmedicv1.1
Clients choose Pragmedic for three reasons
Please contact me to discuss your business challenges
