This document discusses how creativity, innovation, and research and development (R&D) can contribute to increased sustainability. It provides examples from agribusiness showing how smart technologies can improve efficiency and sustainability. However, it notes that integrated thinking across disciplines is important, as examples from wealthy nations cannot simply be copied. Business education should teach the wider context of technical innovations to understand their sustainability impacts. Overall, the document argues that integrated, multidisciplinary approaches to R&D have the best potential to produce sustainable outcomes.
18. Smart Sustainable Business
18
Let me now return to the example of
agribusiness and talk a little about
the application of innovations in
smart agribusiness
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20. Smart Sustainable Agribusiness
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Livestock :
• smartphones & scanners read tags
• traceable electronic tags
• origin & history of animal
• what it ate, what farm, what paddock
• processing quality & safety
• good animal welfare, halal, kosher
• no hormones, antibiotics, vaccines
• premium product & profit
• printed detail on supermarket meat cut
Just in time for Thanksgiving dinner: traceable turkeys
in time for Thanksgiving
er: traceable turkeys
AP Top News Sports Entertainment Explore
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31. 31
Integrated Thinking
Being Aware of Our Window View:
- We ‘know’ automatically from what we see
- We see what others do in similar cases
- We apply intellectual constructs we know
This is not integrating all knowledge
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32. Our Window is not Integrated, it
is a Partial View(World Dev’t Report, 2015)
32
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33. Automatic thinking is not
Integrated Thinking(World Dev’t Report, 2015)
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34. Social thinking is
not Integrated Thinking(World Dev’t Report, 2015)
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35. Social thinking is
not Integrated Thinking(World Dev’t Report, 2015)
35
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36. Mental models are not Integrated
Thinking(World Dev’t Report, 2015)
36
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37. Mental models are not Integrated
Thinking(World Dev’t Report, 2015)
37
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39. Smart R&D for Increased Sustainability
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40. Smart R&D for Increased Sustainability
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Lessons Learned Falvey (2011):
o technical research alone produced outcomes of
varying sustainability
o significant changes to the environment were less
sustainable
o research, education & development produce high
rates of return
o integrated understanding à sustainable outcomes
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41. Smart R&D for Increased Sustainability
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• Sustainability is an ideal
• We seek to make business more sustainable
• Each invention that is created and innovated needs attention
• Examples at national level are not for copying
• Each situation, each nation is different
• Agribusiness examples indicate smart technology helps
So, what else?
Business education ?
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42. Smart R&D for Increased Sustainability
42
Thaksin University:
• research international PhD in sustainable development
• spans all faculties
• included sustainable university finances and cultural
differences across ASEAN businesses
Business education ?
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43. Smart R&D for Increased Sustainability
43
Thaksin University:
• research international PhD in sustainable development
• spans all faculties
• included sustainable university finances and cultural differences across
ASEAN businesses
Business Education:
• fundamentals, theories, and processes of business
• fundamentals = understanding of history, culture, science
• agribusiness, technology only short-term benefits
• relative sustainability is the role of the educated professional
Business education ?
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44. Smart R&D for Increased Sustainability
44
Thaksin University:
• research international PhD in sustainable development
• spans all faculties
• included sustainable university finances and cultural differences across
ASEAN businesses
Business Education:
• fundamentals, theories, and processes of business
• fundamentals = understanding of history, culture, science
• agribusiness, technology only short-term benefits
• relative sustainability is the role of the educated professional
Business education is understanding how
technical innovations fit into the wider
context of life and the environment
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