This document outlines the key elements of a strategic marketing analysis and presentation, including identifying the target market segment and niche, developing appropriate advertising and promotional strategies, and determining an optimal product pricing strategy. It also lists the main activities of a promotional agency in developing promotional plans, conducting market research, producing catalogs, designing premiums or gifts, and fulfilling promotional campaigns.

3. THE PRESENTATION NO
ADVERTISING AND PROMOTION

5. STRATEGIC MARKETING ANALYSIS
● MARKET SEGMENT
● MARKET NICHE
● MARKETING TO INDIVIDUAL

10. PRODUCT PRICING
❏Identify Product Pricing Goal
❏Calcuate Product Cost
❏Know Product Customer
❏Identify Market position
❏Product Value

11. Activities of Promotional Agency
➢ Promotional Planning
➢Create work and research
➢Catalog production
➢Premium design
➢Fulfillment