The document introduces the Ubudiyyah Business Model (UBM) which aims to facilitate business activities based on the concept of Ubudiyyah (obedience and worship of Allah). The UBM was developed by Al-Khair, an organization seeking to establish businesses based on Islamic and professional excellence. It emerged from an R&D initiative to define Islamic and professional excellence in business. The UBM establishes various committees ("jama'ats") to oversee different business functions like marketing, finance, and HR based on Islamic principles. It also outlines processes for implementation, evaluation and improvement of the model through quarterly meetings and pilot projects.

1. Ubudiyyah Business Model
(UBM)

2. the UBM basis

3. ( - )
And I (Allâh) created not the jinn and
mankind except for (My continuous)
“Ubudiyyah” (worship/servitude)

4. CONCEPT DERIVED FROM THE AAYAH
• We have been created for “Ubudiyyah” alone!
• Therefore all ja’iz (lawful in shari’ah) human activities
must come under the scope of “Ubudiyyah”
• Business is ja’iz, so it can and should be “Ubudiyyah”
conditionally
Ubudiyyah: Allah’s obedience/servitude, out of His
love/reverence
The system of “Ubudiyyah” in all aspects of life is called
DEEN

5. APPLICATION
All our activities including business can and
should
be part of our life of “Ubudiyyah”, thereby
securing
Allah’s pleasure and His reward in Akhirah

6. Purpose of Life
Ubudiyyah (Allah’s obedience)
Object of Life
Ridha’Allah (Allah’s pleasure)

7. ( )
The best of Mankind
are those who benefit Mankind

8. CONCEPT DERIVED FROM THE HADITH
Allah ta’ala has engineered our worldly existence as one of
interdependence consisting of:
• Mu’amlat: The outward form of transactions involving exchange of
tangible goods and services.
• Akhlaq/Adab: The inward character, morals, attitudes and general
excellence in personal interaction with other human beings.
• Every transaction/interaction is a test and a step closer
to Jannah or Jahannam

9. APPLICATION
The best of mankind in business:
The most beneficial to mankind in:
Mu’amlat and Akhlaq as per Shari’ah and
Sunnah

10. Ubudiyyah Business Model
To facilitate humanity in conducting all of its
business activities on the basis of
Ubudiyyah
with
Shari’ah and Akhlaq
From Shar’ee compliance to Ubudiyyah excellence

11. History of UBM
UBM
emerging from
Al-Khair

12. Al-Khair Vision
To transform
Perceptions, Objectives , Practices
of business
from
a Material Base to Ubudiyyah Base
Mission
To establish and sustain
a business organization
based on
Islamic and Professional Excellence

13. Core Sifaat (values) of Al-Khair Culture
– Islamic Excellence
– Professional Excellence
– Benevolence

14. Emergence of UBM from an
Al-Khair R&D Initiative
Mission
To establish and sustain
a business organization
based on
Islamic and Professional excellence
Q: What is Islamic and Professional Excellence?
A: R&D required!

15. Al-Khair Organization Goal #4
Goal Statement:
To initiate an R&D project for developing a
business model based on Islamic and
professional excellence by March 31st, 2012.
Expected Outcomes:
The business model should serve as a road map
for AK and other businesses desirous of building
their organizations on Islamic and professional
excellence.

17. Idari Jama’t
Sets overall maqasid (objectives) of UBM
Oversees agenda and progress of jama’at
General administration of UBM
Planning/Management
Human Development Services (HR)
Finance/Regulatory Marketing/Sales
Supply Chain Information Technology

18. EXAMPLE OF UBM JAMA’AAT’S WORK
Do’s and Don’ts of Marketing Process
Research Methodology and sources should be fair, ethical and
Shari’ah Compliant
Information should not be stolen etc. (Industrial Espionage)
Unique Selling Proposition (USP) should be factual
USP should be weighted fairly (Implied warranty; cream with aloe
vera and honey)
Markets which use the product for non-shari’ah compliant activities
should not be targeted (working women for perfumes)
Positioning should be factual (Water positioned as pure, should be
pure as against Soft Drink’s false appeal)
Positioning should not promote inappropriate values (To be
respected more, buy a 4X4!)
Packaging budget should also be in accordance with the
product value/utility of packaging

19. EXAMPLE OF FINANCE JAMA’T CHECKLIST
S. No. Checklist Questions I/S Page Explanation / Questions
Reference
1 SOURCES OF FINANCE
1.1 General
1.1.1 Saadgi (simplicity) I 33
Has the business’ expenditure budgets been made in a manner which
reflects simplicity and avoidance of Israaf?
1.1.2 Qinaat (contentment) I 34
Has the size of business and it’s operations been planned in a manner
which is in accordance with the sources of finances available to the
owner(s) and is enough to fulfill the needs and requirements of the
owner(s). and ensures that undue capital injection (equity/debt) is
avoided?
1.1.3 What was the source of initial seed capital: whether it was halaal or not? I
1.1.4 Is the Business model halaal (product, service, delivery)? S
1.1.5 Are the customers of the business engaged in Halaal business or not S This may not apply in
some categories of
business such as retail
where it is not possible to
verify the compliance
status of the customer
1.1.6 Is the source of funding Halaal or not? S 34
1.2 Musharika
1.2.1 Is the contract available or not? S 37 The form of musharika
agreement should be
defined: for eg. Joint
ownership or Joint
venture

20. UBM Ijtima’at

21. UBM Quarterly Ijtima’at
Ijtima’ agenda
1. Presentations from every Jamat including:
a) Overview of completed work
b) Issues and challenges
c) Interactive discussions
2. Each Jama’t regroups for further brainstorming
3. Each Jama’t presents and discusses future plans

22. COMPLETION OF UBM ROAD MAP
PRESENT TO PUBLIC
• Completion/Review of 1st stage of
implementation documents
• Implementation of pilot projects’ 1st stage
• Monitor, assess, improve. Process to
continue until completion of pilot projects
• Present to public: July 1, 2013 In sha Allah

24. Ubudiyyah Waqf
Objectives and Strategies for UbudiyyahWaqf
Highest Level Objective (HLO):
Pleasure of Allah SWT
HLO – 1:
The UW wants to see Muslims as the embodiment of Ubudiyyah in all
aspects of life
HLO – 2:
To revive the letter and spirit of Ubudiyyah in Mu’amalaat
HLO – 3:
Undertake fikr and amal to transform business activities from a material-
base to an Ubudiyyah-base

25. HLO - 3 will be achieved, insha Allah through
1. Tahqeeq
• Developing means and methods for establishing Ubudiyyah Sifaat
and Bi’ah (culture/environment) in individuals and organizations
• Transformation of organizational functions (Finance, IT, Marketing
and Sales, Supply Chain etc.) from material-base to an Ubudiyyah-
base, based on Islamic and professional excellence
• Develop standards for compliance, certification and accreditation
• Develop strategies for handling change management in the
organization and to create culture based on Islamic and Professional
excellence
• Develop publications based on the tahqeeq

26. HLO - 3 will be achieved, insha Allah through
2. Taleem o Tarbiyah
Develop a framework of Taleem and Tarbiyyah consisting of
the following:
• Materials
• Pedagogy
• Faculty / Trainer / Implementation consultant / Auditor
development
• Collaboration and development with institutions for
delivery

27. HLO - 3 will be achieved, insha Allah through
3. Tanfeeth, Muraqabah and Muhasabah
• Tanfeeth (Inspire, Guide, Enable, Empower)
• Muraqabah and Muhasabah