Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Top 10 kp is pour maximiser ses ventes en ligne

387,042 views

Published on

Taux de conversion, panier moyen, paniers abandonnés, trafic, prévisions … Autant d’indicateurs de performances à suivre de très près pour développer vos ventes. Réunissez toutes les conditions pour faire de votre site e-commerce un générateur de business en ligne.

Published in: Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • (Unlimited)....ACCESS WEBSITE Over for All Ebooks ................ accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Top 10 kp is pour maximiser ses ventes en ligne

  1. 1. Le TOP 10 des KPI pour maximiser vos ventes en ligne
  2. 2. Les 3 KPI phares de l’e-commerce
  3. 3. Les 3 KPI piliers du e-commerce • Visites • Taux de transformation • Panier Moyen
  4. 4. 1. Visites • Visiteurs uniques vs. • Visites
  5. 5. 1. Visites : qualifiez votre trafic • Période • Referrers • Origine géographique • M-commerce
  6. 6. 2. Taux de transformation Nombre de commandes par rapport au : • Nombre de visites • Nombre de visiteurs • Nombre de paniers
  7. 7. 2. Taux de transformation : moyenne par secteur Etude Kantor, juin 2014
  8. 8. 2. Taux de transformation : leviers d’amélioration • U/X : optimisation du tunnel de conversion • Optimisez le trafic entrant • Règles de promotions
  9. 9. Optimisez le tunnel de conversion de votre site e-commerce VISITEURS ENTRANTS AJOUT AU PANIER IDENTIFICATION / CREATION DE COMPTE CHOIX DE PAIEMENT CONFIRMATION DE COMMANDE PAGE DE PAIEMENT 2. Taux de transformation : leviers d’amélioration
  10. 10. 2. Taux de transformation : leviers d’amélioration
  11. 11. • Quick view 2. Taux de transformation : leviers d’amélioration
  12. 12. 3. Panier Moyen • Merchandising • Searchandising • Promotion Panier
  13. 13. • Merchandising 3. Panier Moyen : Leviers d’augmentation
  14. 14. • Searchandising 3. Panier Moyen : Leviers d’augmentation
  15. 15. • Promotion Panier #1.6 3. Panier Moyen : Leviers d’augmentation
  16. 16. 7 autres KPIs majeurs à mesurer
  17. 17. 4. Taux de retour & Taux de remboursement • Customer care • Pratiques différentes selon la géographie et les produits vendus • Impact majeur sur la marge brute
  18. 18. 5. Paniers abandonnés Le taux moyen d'abandon de panier en ligne est de 68% *. * Source: Institut Baymard, Royaume-Uni
  19. 19. Relance des paniers abandonnés 5. Paniers abandonnés : diminuez les abandons
  20. 20. 6. Concentration du CA • Produits phares : quel pourcentage de votre catalogue représentent-ils ? • Identifiez ceux qui ne se vendent pas : sont-ils vitaux pour votre entreprise ?
  21. 21. 6. Concentration du CA
  22. 22. 7. Vitesse de chargement • Idéale si inférieure à 2 secondes • Prenez les mobinautes en considération • Exemple Amazon: +1% de CA pour chaque 100 ms gagnées
  23. 23. 7. Vitesse de chargement : leviers d’amélioration • Hébergement performant et adapté à vos clients. • Allégez les pages • Adaptations spécifiques aux mobinautes : responsive design.
  24. 24. 8. Marge brute Méthode de calcul Marge Brute = Prix de vente – coût de revient Coût de revient : Prix d’achat, frais d’approvisionnement, charges variables… E-commerce : la marge se fait principalement au sourcing !
  25. 25. 9. Marge Nette par visiteur • Prise en compte du coût d’acquisition client • Suivez votre ROI en temps réel
  26. 26. 10. Taux de rebond Pourcentage d’internautes qui arrivent sur une page web et quittent automatiquement le site. • Taux de rebond doit être faible • Il peut indiquer des lacunes sur votre site, des informations peu claires.
  27. 27. TOP 10 DES KPIS 1. Taux de transformation 2. Panier Moyen 3. Nombre de visites 4. Taux de remboursement et taux de retour 5. Relance des paniers abandonnés 6. Concentration du CA 7. Vitesse de chargement 8. Marge brute 9. Marge nette par visiteur 10.Taux de rebond
  28. 28. Merci! Des questions?

×