SlideShare a Scribd company logo
1 of 2
Download to read offline
prestashop.comWeCommerce is better eCommerce. The world’s #1 free eCommerce platform.
Case Study
bertiescloset.com
Bertie’s Closet
We are thankful to still be handcrafting
our products from our home in Los
Angeles, California.
JeffJeff Tataki
CoOwner,
Bertie’s Closet
Modules
— Cross Selling
— Quick Checkout
— Customer WishList
— Google Analytics
— Product Customization
Sector
Electronics Accessories
PrestaShop Since
2013
Country
USA
prestashop.comWeCommerce is better eCommerce. The world’s #1 free eCommerce platform.
Who are they
In May 2009, what started as a neat gift for a friend
turned into the concept for Bertie’s Closet. Bertie and
Jeff handmade a laptop sleeve for a close friend who
liked it so much, their friend suggested selling their
products online. Bertie’s closet launched on Etsy and
took off shortly after.
Using whimsical prints and quality fabric, this
Southern California couple hand makes each of their
products so customers can have an unique piece to
protect their electronics.
Why they chose PrestaShop
After seeing how successful their Etsy shop was,
Bertie and Jeff decided it was time to launch an
online store. They started with a simple website on
Weebly. However, as sales grew, they saw the need to
migrate to a more robust ecommerce platform.
“When we were ready to invest
in an ecommerce platform,
we found PrestaShop to be
specialized for ecommerce.”
Bertie Tataki
Co-Owner
Another reason Bertie and Jeff decided to launch
their shop with PrestaShop was the selection of built-
in SEO features. Without steady traffic from a market
place, they needed to rank high in search results for
their products to sell. Features like friendly URL’s, meta
descriptions, meta tags and schema mark-ups makes
it easy for search engines to index the website.
25,000+
hand-made electronics accessories sold to date
Case Study
bertiescloset.com
Their experience
Of all the PrestaShop modules they use, the social
media share buttons and customization features are
among their favorites. The social share buttons make
it easy for customers to share the product from any
product page. It’s perfect because Bertie’s closet uses
social media to market their products. The product
customization features allow customers to quickly set
up their order when they’re building laptop sleeves in
various color and sizes.
Since the launch of their shop, Bertie’s Closet has
sold over 25,000 made-to-order items and has been
featured in Business Insider, Apartment Therapy and
MacWorld.
Computer Sleeve
The whimsical elephant
print landed this product
on Apartment Therapy.

More Related Content

Similar to Case Study - Berties closet

HomeHub Investor Presentation - 2014-02-18
HomeHub Investor Presentation - 2014-02-18HomeHub Investor Presentation - 2014-02-18
HomeHub Investor Presentation - 2014-02-18David Albert
 
Handout version e_commerce_course
Handout version e_commerce_courseHandout version e_commerce_course
Handout version e_commerce_courseDaniel Bond
 
Kitely Market - The Metaverse Marketplace
Kitely Market - The Metaverse MarketplaceKitely Market - The Metaverse Marketplace
Kitely Market - The Metaverse MarketplaceIlan Tochner
 
Part I E Commerce Course Power Point
Part I E Commerce Course Power PointPart I E Commerce Course Power Point
Part I E Commerce Course Power PointDaniel Bond
 
Muskegon how to think like a digital marketer
Muskegon how to think like a digital marketerMuskegon how to think like a digital marketer
Muskegon how to think like a digital marketerscottybruce
 
Sedgwick e0498336-d0105-31189a-checkpoint c
Sedgwick e0498336-d0105-31189a-checkpoint cSedgwick e0498336-d0105-31189a-checkpoint c
Sedgwick e0498336-d0105-31189a-checkpoint cColleen Sedgwick
 
Sedgwick e0498336-d0105-31189a-checkpoint c
Sedgwick e0498336-d0105-31189a-checkpoint cSedgwick e0498336-d0105-31189a-checkpoint c
Sedgwick e0498336-d0105-31189a-checkpoint cColleen Sedgwick
 
Introduction history of online sales
Introduction history of online salesIntroduction history of online sales
Introduction history of online salesJustice Nxumalo
 
Gcrn W4 R Presentation Oct 2011 2
Gcrn W4 R Presentation Oct 2011 2Gcrn W4 R Presentation Oct 2011 2
Gcrn W4 R Presentation Oct 2011 2Sev Ritchie
 
Gcrn W4 R Presentation Oct 2011 2
Gcrn W4 R Presentation Oct 2011 2Gcrn W4 R Presentation Oct 2011 2
Gcrn W4 R Presentation Oct 2011 2Sev Ritchie
 
Laid-back Shirts.
Laid-back Shirts.Laid-back Shirts.
Laid-back Shirts.Pike86Pike
 
Business Requirement Specification
Business Requirement SpecificationBusiness Requirement Specification
Business Requirement Specificationsuhasreddy1
 
Ebay- Kate c03130017
Ebay- Kate c03130017Ebay- Kate c03130017
Ebay- Kate c03130017Thanh Trần
 
10 Real Make Money Online Ideas
10 Real Make Money Online Ideas10 Real Make Money Online Ideas
10 Real Make Money Online Ideassmallhomebizideas
 

Similar to Case Study - Berties closet (20)

HomeHub Investor Presentation - 2014-02-18
HomeHub Investor Presentation - 2014-02-18HomeHub Investor Presentation - 2014-02-18
HomeHub Investor Presentation - 2014-02-18
 
Handout version e_commerce_course
Handout version e_commerce_courseHandout version e_commerce_course
Handout version e_commerce_course
 
Social Commerce Guide
Social Commerce GuideSocial Commerce Guide
Social Commerce Guide
 
Ecommerce
EcommerceEcommerce
Ecommerce
 
Kitely Market - The Metaverse Marketplace
Kitely Market - The Metaverse MarketplaceKitely Market - The Metaverse Marketplace
Kitely Market - The Metaverse Marketplace
 
Part I E Commerce Course Power Point
Part I E Commerce Course Power PointPart I E Commerce Course Power Point
Part I E Commerce Course Power Point
 
Muskegon how to think like a digital marketer
Muskegon how to think like a digital marketerMuskegon how to think like a digital marketer
Muskegon how to think like a digital marketer
 
Sedgwick e0498336-d0105-31189a-checkpoint c
Sedgwick e0498336-d0105-31189a-checkpoint cSedgwick e0498336-d0105-31189a-checkpoint c
Sedgwick e0498336-d0105-31189a-checkpoint c
 
Sedgwick e0498336-d0105-31189a-checkpoint c
Sedgwick e0498336-d0105-31189a-checkpoint cSedgwick e0498336-d0105-31189a-checkpoint c
Sedgwick e0498336-d0105-31189a-checkpoint c
 
Introduction history of online sales
Introduction history of online salesIntroduction history of online sales
Introduction history of online sales
 
Gcrn W4 R Presentation Oct 2011 2
Gcrn W4 R Presentation Oct 2011 2Gcrn W4 R Presentation Oct 2011 2
Gcrn W4 R Presentation Oct 2011 2
 
Gcrn W4 R Presentation Oct 2011 2
Gcrn W4 R Presentation Oct 2011 2Gcrn W4 R Presentation Oct 2011 2
Gcrn W4 R Presentation Oct 2011 2
 
Do industry brands matter anymore
Do industry brands matter anymoreDo industry brands matter anymore
Do industry brands matter anymore
 
Laid-back Shirts.
Laid-back Shirts.Laid-back Shirts.
Laid-back Shirts.
 
Digital news 280517
Digital news 280517 Digital news 280517
Digital news 280517
 
Business Requirement Specification
Business Requirement SpecificationBusiness Requirement Specification
Business Requirement Specification
 
Ecommproject
EcommprojectEcommproject
Ecommproject
 
eCommerce20 ebook
eCommerce20 ebookeCommerce20 ebook
eCommerce20 ebook
 
Ebay- Kate c03130017
Ebay- Kate c03130017Ebay- Kate c03130017
Ebay- Kate c03130017
 
10 Real Make Money Online Ideas
10 Real Make Money Online Ideas10 Real Make Money Online Ideas
10 Real Make Money Online Ideas
 

More from PrestaShop

PrestaShop Day Paris - le futur de PrestaShop
PrestaShop Day Paris - le futur de PrestaShopPrestaShop Day Paris - le futur de PrestaShop
PrestaShop Day Paris - le futur de PrestaShopPrestaShop
 
Trucos, técnicas y tácticas SEO que funcionan en el 2017
Trucos, técnicas y tácticas SEO que funcionan en el 2017Trucos, técnicas y tácticas SEO que funcionan en el 2017
Trucos, técnicas y tácticas SEO que funcionan en el 2017PrestaShop
 
Social Selling
Social SellingSocial Selling
Social SellingPrestaShop
 
PrestaShop SEA Workshop
PrestaShop SEA WorkshopPrestaShop SEA Workshop
PrestaShop SEA WorkshopPrestaShop
 
PrestaShop 1.7.1
PrestaShop 1.7.1PrestaShop 1.7.1
PrestaShop 1.7.1PrestaShop
 
3 PAGES CRUCIALES POUR MAXIMISER LA CONVERSION
3 PAGES CRUCIALES POUR  MAXIMISER LA CONVERSION3 PAGES CRUCIALES POUR  MAXIMISER LA CONVERSION
3 PAGES CRUCIALES POUR MAXIMISER LA CONVERSIONPrestaShop
 
Meetup PrestaShop Torino [IT]
Meetup PrestaShop Torino [IT]Meetup PrestaShop Torino [IT]
Meetup PrestaShop Torino [IT]PrestaShop
 
PrestaShop Masterclass - SEO & Ecommerce: come incrementare visite e conversi...
PrestaShop Masterclass - SEO & Ecommerce: come incrementare visite e conversi...PrestaShop Masterclass - SEO & Ecommerce: come incrementare visite e conversi...
PrestaShop Masterclass - SEO & Ecommerce: come incrementare visite e conversi...PrestaShop
 
Case Study - Fashion stork
Case Study - Fashion storkCase Study - Fashion stork
Case Study - Fashion storkPrestaShop
 
WeCommerce Perú - PrestaShop
WeCommerce Perú - PrestaShopWeCommerce Perú - PrestaShop
WeCommerce Perú - PrestaShopPrestaShop
 
PrestaShop Masterclass - 8 cose che devi sapere per migliorare il tuo eComme...
 PrestaShop Masterclass - 8 cose che devi sapere per migliorare il tuo eComme... PrestaShop Masterclass - 8 cose che devi sapere per migliorare il tuo eComme...
PrestaShop Masterclass - 8 cose che devi sapere per migliorare il tuo eComme...PrestaShop
 
Case Study - Pronesis [IT]
Case Study - Pronesis [IT]Case Study - Pronesis [IT]
Case Study - Pronesis [IT]PrestaShop
 
Case Study - Pronesis
Case Study - PronesisCase Study - Pronesis
Case Study - PronesisPrestaShop
 
Case Study - Miraherba
Case Study - MiraherbaCase Study - Miraherba
Case Study - MiraherbaPrestaShop
 
Fallstudie - Miraherba
Fallstudie - MiraherbaFallstudie - Miraherba
Fallstudie - MiraherbaPrestaShop
 
Outils et conseils pour optimiser votre SEO
Outils et conseils pour optimiser votre SEOOutils et conseils pour optimiser votre SEO
Outils et conseils pour optimiser votre SEOPrestaShop
 
Noël 2015 : Conseils et astuces e-commerce pour booster vos ventes.
Noël 2015 : Conseils et astuces e-commerce pour booster vos ventes.Noël 2015 : Conseils et astuces e-commerce pour booster vos ventes.
Noël 2015 : Conseils et astuces e-commerce pour booster vos ventes.PrestaShop
 
L’e-commerce sans frontières - PrestaShop
L’e-commerce sans frontières - PrestaShopL’e-commerce sans frontières - PrestaShop
L’e-commerce sans frontières - PrestaShopPrestaShop
 
#PrestaShopDay - Atelier - Algolia
#PrestaShopDay - Atelier - Algolia#PrestaShopDay - Atelier - Algolia
#PrestaShopDay - Atelier - AlgoliaPrestaShop
 
#PrestaShopDay - Atelier - 11 recommandations pour booster vos ventes
#PrestaShopDay - Atelier - 11 recommandations pour booster vos ventes#PrestaShopDay - Atelier - 11 recommandations pour booster vos ventes
#PrestaShopDay - Atelier - 11 recommandations pour booster vos ventesPrestaShop
 

More from PrestaShop (20)

PrestaShop Day Paris - le futur de PrestaShop
PrestaShop Day Paris - le futur de PrestaShopPrestaShop Day Paris - le futur de PrestaShop
PrestaShop Day Paris - le futur de PrestaShop
 
Trucos, técnicas y tácticas SEO que funcionan en el 2017
Trucos, técnicas y tácticas SEO que funcionan en el 2017Trucos, técnicas y tácticas SEO que funcionan en el 2017
Trucos, técnicas y tácticas SEO que funcionan en el 2017
 
Social Selling
Social SellingSocial Selling
Social Selling
 
PrestaShop SEA Workshop
PrestaShop SEA WorkshopPrestaShop SEA Workshop
PrestaShop SEA Workshop
 
PrestaShop 1.7.1
PrestaShop 1.7.1PrestaShop 1.7.1
PrestaShop 1.7.1
 
3 PAGES CRUCIALES POUR MAXIMISER LA CONVERSION
3 PAGES CRUCIALES POUR  MAXIMISER LA CONVERSION3 PAGES CRUCIALES POUR  MAXIMISER LA CONVERSION
3 PAGES CRUCIALES POUR MAXIMISER LA CONVERSION
 
Meetup PrestaShop Torino [IT]
Meetup PrestaShop Torino [IT]Meetup PrestaShop Torino [IT]
Meetup PrestaShop Torino [IT]
 
PrestaShop Masterclass - SEO & Ecommerce: come incrementare visite e conversi...
PrestaShop Masterclass - SEO & Ecommerce: come incrementare visite e conversi...PrestaShop Masterclass - SEO & Ecommerce: come incrementare visite e conversi...
PrestaShop Masterclass - SEO & Ecommerce: come incrementare visite e conversi...
 
Case Study - Fashion stork
Case Study - Fashion storkCase Study - Fashion stork
Case Study - Fashion stork
 
WeCommerce Perú - PrestaShop
WeCommerce Perú - PrestaShopWeCommerce Perú - PrestaShop
WeCommerce Perú - PrestaShop
 
PrestaShop Masterclass - 8 cose che devi sapere per migliorare il tuo eComme...
 PrestaShop Masterclass - 8 cose che devi sapere per migliorare il tuo eComme... PrestaShop Masterclass - 8 cose che devi sapere per migliorare il tuo eComme...
PrestaShop Masterclass - 8 cose che devi sapere per migliorare il tuo eComme...
 
Case Study - Pronesis [IT]
Case Study - Pronesis [IT]Case Study - Pronesis [IT]
Case Study - Pronesis [IT]
 
Case Study - Pronesis
Case Study - PronesisCase Study - Pronesis
Case Study - Pronesis
 
Case Study - Miraherba
Case Study - MiraherbaCase Study - Miraherba
Case Study - Miraherba
 
Fallstudie - Miraherba
Fallstudie - MiraherbaFallstudie - Miraherba
Fallstudie - Miraherba
 
Outils et conseils pour optimiser votre SEO
Outils et conseils pour optimiser votre SEOOutils et conseils pour optimiser votre SEO
Outils et conseils pour optimiser votre SEO
 
Noël 2015 : Conseils et astuces e-commerce pour booster vos ventes.
Noël 2015 : Conseils et astuces e-commerce pour booster vos ventes.Noël 2015 : Conseils et astuces e-commerce pour booster vos ventes.
Noël 2015 : Conseils et astuces e-commerce pour booster vos ventes.
 
L’e-commerce sans frontières - PrestaShop
L’e-commerce sans frontières - PrestaShopL’e-commerce sans frontières - PrestaShop
L’e-commerce sans frontières - PrestaShop
 
#PrestaShopDay - Atelier - Algolia
#PrestaShopDay - Atelier - Algolia#PrestaShopDay - Atelier - Algolia
#PrestaShopDay - Atelier - Algolia
 
#PrestaShopDay - Atelier - 11 recommandations pour booster vos ventes
#PrestaShopDay - Atelier - 11 recommandations pour booster vos ventes#PrestaShopDay - Atelier - 11 recommandations pour booster vos ventes
#PrestaShopDay - Atelier - 11 recommandations pour booster vos ventes
 

Recently uploaded

4. ☎️Looking for Abortion Pills? Contact +27791653574.. 💊💊Available in Muscat...
4. ☎️Looking for Abortion Pills? Contact +27791653574.. 💊💊Available in Muscat...4. ☎️Looking for Abortion Pills? Contact +27791653574.. 💊💊Available in Muscat...
4. ☎️Looking for Abortion Pills? Contact +27791653574.. 💊💊Available in Muscat...mikehavy0
 
Supermarket Floral Ad Roundup- Week 20 2024.pdf
Supermarket Floral Ad Roundup- Week 20 2024.pdfSupermarket Floral Ad Roundup- Week 20 2024.pdf
Supermarket Floral Ad Roundup- Week 20 2024.pdfKarliNelson4
 
Don’t Get Showroomed- Are you frustrated with showrooming?
Don’t Get Showroomed- Are you frustrated with showrooming?Don’t Get Showroomed- Are you frustrated with showrooming?
Don’t Get Showroomed- Are you frustrated with showrooming?Jasper Colin
 
Báo cáo EBI về thương mại điện tử 2024 ENG.pdf
Báo cáo EBI về thương mại điện tử 2024 ENG.pdfBáo cáo EBI về thương mại điện tử 2024 ENG.pdf
Báo cáo EBI về thương mại điện tử 2024 ENG.pdfA2Z Marketing
 
Jual obat aborsi Pekalongan ( 085657271886 ) Cytote pil telat bulan penggugur...
Jual obat aborsi Pekalongan ( 085657271886 ) Cytote pil telat bulan penggugur...Jual obat aborsi Pekalongan ( 085657271886 ) Cytote pil telat bulan penggugur...
Jual obat aborsi Pekalongan ( 085657271886 ) Cytote pil telat bulan penggugur...ZurliaSoop
 
MARCOM Proposal for ACFC Vietnam May 2024
MARCOM Proposal for ACFC Vietnam May 2024MARCOM Proposal for ACFC Vietnam May 2024
MARCOM Proposal for ACFC Vietnam May 2024William Do
 
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdfJakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdfDIGGIT
 
Supermarket Floral Ad Roundup- Week 19 2024.pdf
Supermarket Floral Ad Roundup- Week 19 2024.pdfSupermarket Floral Ad Roundup- Week 19 2024.pdf
Supermarket Floral Ad Roundup- Week 19 2024.pdfKarliNelson4
 
CAS 5449-12-7 BMK Powder High quality seller
CAS 5449-12-7 BMK Powder High quality sellerCAS 5449-12-7 BMK Powder High quality seller
CAS 5449-12-7 BMK Powder High quality sellerjaylynbenfordqj7681
 
Preview-Product -ZenBasket your ecommerce solution
Preview-Product -ZenBasket your ecommerce solutionPreview-Product -ZenBasket your ecommerce solution
Preview-Product -ZenBasket your ecommerce solutionDeborahnich
 

Recently uploaded (10)

4. ☎️Looking for Abortion Pills? Contact +27791653574.. 💊💊Available in Muscat...
4. ☎️Looking for Abortion Pills? Contact +27791653574.. 💊💊Available in Muscat...4. ☎️Looking for Abortion Pills? Contact +27791653574.. 💊💊Available in Muscat...
4. ☎️Looking for Abortion Pills? Contact +27791653574.. 💊💊Available in Muscat...
 
Supermarket Floral Ad Roundup- Week 20 2024.pdf
Supermarket Floral Ad Roundup- Week 20 2024.pdfSupermarket Floral Ad Roundup- Week 20 2024.pdf
Supermarket Floral Ad Roundup- Week 20 2024.pdf
 
Don’t Get Showroomed- Are you frustrated with showrooming?
Don’t Get Showroomed- Are you frustrated with showrooming?Don’t Get Showroomed- Are you frustrated with showrooming?
Don’t Get Showroomed- Are you frustrated with showrooming?
 
Báo cáo EBI về thương mại điện tử 2024 ENG.pdf
Báo cáo EBI về thương mại điện tử 2024 ENG.pdfBáo cáo EBI về thương mại điện tử 2024 ENG.pdf
Báo cáo EBI về thương mại điện tử 2024 ENG.pdf
 
Jual obat aborsi Pekalongan ( 085657271886 ) Cytote pil telat bulan penggugur...
Jual obat aborsi Pekalongan ( 085657271886 ) Cytote pil telat bulan penggugur...Jual obat aborsi Pekalongan ( 085657271886 ) Cytote pil telat bulan penggugur...
Jual obat aborsi Pekalongan ( 085657271886 ) Cytote pil telat bulan penggugur...
 
MARCOM Proposal for ACFC Vietnam May 2024
MARCOM Proposal for ACFC Vietnam May 2024MARCOM Proposal for ACFC Vietnam May 2024
MARCOM Proposal for ACFC Vietnam May 2024
 
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdfJakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
 
Supermarket Floral Ad Roundup- Week 19 2024.pdf
Supermarket Floral Ad Roundup- Week 19 2024.pdfSupermarket Floral Ad Roundup- Week 19 2024.pdf
Supermarket Floral Ad Roundup- Week 19 2024.pdf
 
CAS 5449-12-7 BMK Powder High quality seller
CAS 5449-12-7 BMK Powder High quality sellerCAS 5449-12-7 BMK Powder High quality seller
CAS 5449-12-7 BMK Powder High quality seller
 
Preview-Product -ZenBasket your ecommerce solution
Preview-Product -ZenBasket your ecommerce solutionPreview-Product -ZenBasket your ecommerce solution
Preview-Product -ZenBasket your ecommerce solution
 

Case Study - Berties closet

  • 1. prestashop.comWeCommerce is better eCommerce. The world’s #1 free eCommerce platform. Case Study bertiescloset.com Bertie’s Closet We are thankful to still be handcrafting our products from our home in Los Angeles, California. JeffJeff Tataki CoOwner, Bertie’s Closet Modules — Cross Selling — Quick Checkout — Customer WishList — Google Analytics — Product Customization Sector Electronics Accessories PrestaShop Since 2013 Country USA
  • 2. prestashop.comWeCommerce is better eCommerce. The world’s #1 free eCommerce platform. Who are they In May 2009, what started as a neat gift for a friend turned into the concept for Bertie’s Closet. Bertie and Jeff handmade a laptop sleeve for a close friend who liked it so much, their friend suggested selling their products online. Bertie’s closet launched on Etsy and took off shortly after. Using whimsical prints and quality fabric, this Southern California couple hand makes each of their products so customers can have an unique piece to protect their electronics. Why they chose PrestaShop After seeing how successful their Etsy shop was, Bertie and Jeff decided it was time to launch an online store. They started with a simple website on Weebly. However, as sales grew, they saw the need to migrate to a more robust ecommerce platform. “When we were ready to invest in an ecommerce platform, we found PrestaShop to be specialized for ecommerce.” Bertie Tataki Co-Owner Another reason Bertie and Jeff decided to launch their shop with PrestaShop was the selection of built- in SEO features. Without steady traffic from a market place, they needed to rank high in search results for their products to sell. Features like friendly URL’s, meta descriptions, meta tags and schema mark-ups makes it easy for search engines to index the website. 25,000+ hand-made electronics accessories sold to date Case Study bertiescloset.com Their experience Of all the PrestaShop modules they use, the social media share buttons and customization features are among their favorites. The social share buttons make it easy for customers to share the product from any product page. It’s perfect because Bertie’s closet uses social media to market their products. The product customization features allow customers to quickly set up their order when they’re building laptop sleeves in various color and sizes. Since the launch of their shop, Bertie’s Closet has sold over 25,000 made-to-order items and has been featured in Business Insider, Apartment Therapy and MacWorld. Computer Sleeve The whimsical elephant print landed this product on Apartment Therapy.