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PREMIUM POWERPOINT SLIDES
Analysis
Competitor
COMPETITOR
ANALYSIS
POWERPOINT TEMPLATE
1. Definition
2. Status Quo
3. Competitor
Comparison
4. Potential
Competitors
5. Company Profile
6. Summary
AGENDA
Competi...
Focus on the core problem your
business solves & put out lots of
content & enthusiasm & ideas
about how to solve that prob...
GOALS OF A COMPETITOR ANALYSIS?
Goals of a competitor analysis?
Set realistic business objectives
Define competitor strate...
INCREASE IN SALES
AND PROFIT
THE ADVANTAGES OF A COMPETITOR ANALYSIS
The advantages of a competitor analysis
Adapt to lega...
SOURCES OF INFORMATION
Sources of information
MANAGEMENT
HUMAN RESOURCES
PROCUREMENT
SALE
MARKETING
CUSTOMER SERVICE
CORPO...
COMPETITOR ANALYSIS
Charts / graphs to display data (company profiles)
20
30
40 35
60
50
60
10
40
50
60
40
20
3530
50
30
2...
DISTRIBUTION NETWORK
 Branches
 Cities
 Employees
 Field Service
 Call Center
MAPS, CHARTS + TEXT (COMPANY PROFILES)
...
MARKET VOLUME
1 million (on regional level)
10 million (on international level)
MARKET POTENTIAL
Continuous growth in the ...
MARKET ANALYSIS
CUSTOMER
SATISFACTION
High customer satisfaction
Increase of private customers in comparison to business
c...
COMPARISON OF COMPETITORS
Internal / External Competitor Portfolio analysis
CATEGORY CRITERIA
(AREAS OF OBSERVATION)
COMME...
COMPARISON OF COMPETITORS
Evaluation of individual competitors
EVALUATION FACTORS (1 = EXCELLENT TO 10 = POOR)
Current mar...
COMPETITOR ANALYSIS
Internal / External SWOT Analysis - Strengths
S
QUALITY RESOURCES / STAFF SERVICE
 Quality control – ...
COMPETITOR ANALYSIS
Internal / External SWOT Analysis - Weaknesses
W
LOCATION
 Geographical location of our branches is n...
COMPETITOR ANALYSIS
Internal / External SWOT Analysis - Opportunities
O
MARKET PRODUCTS
 Market expands and consumers buy...
COMPETITOR ANALYSIS
Internal / External SWOT Analysis - Risks
T
MARKET PRODUCTS
 Rapid technological progress
 …
 Chang...
Prices of the product
line are constantly
developing
Competitive products
have an average price
of 2.00 €
PRODUCT X
Descri...
COMPETITOR ANALYSIS
Products
This is a placeholder text. This text can be
replaced with your own text.
This is a placehold...
COMPETITOR ANALYSIS
Advertising
PRINT
ADVERTISING
Product flyer
Image Brochure
Catalogs
Ads in magazines / newspapers
ONLI...
SOCIAL MEDIA SITE COMPARISON
Site comparison
2 2 1,8 1,66
2,66
(Base 6 Competitor)
 FACEBOOK IS USED BY COMPETITOR XY
 X...
COMPETITOR ANALYSIS
Room for improvement
SUGGESTION FOR
IMPROVEMENT:
Proposal 1
POTENTIAL:
Significant increase in sales
…...
COMPETITOR ANALYSIS
Podium
COMPETITOR 1
This is a placeholder text. This
text can be replaced with your
own text.
COMPETIT...
COMPETITOR ANALYSIS
Other corporate strategy - based on the competitive analysis
STRENGTHS WEAKNESSES
OWN COMPANY
STRATEGY...
1. Competitor 1 is the largest
market challenger.
2. There are a lot of competitors
who may become market
leaders.
3. Deve...
CONTACT INFORMATION
YOUR COMPANY NAME INC.
Your Street 1-5
ZIP 68422 Your City
Tel. +00 1234 567-XXX
Fax +00 1234 567-XXX
...
Click here to visit www.PresentationLoad.com
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Competitor Analysis PPT Template

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Do you know your market position? Analyse your company to create competitive products, optimize your unique position feature and uncover opportunities and risks.
Illustrate your company's competitive advantages in a PowerPoint presentation with our templates.

Download now: https://www.presentationload.com/competitor-analysis.html

Content:
- definitions
- charts to compare competitors
- SWOT analysis sheets
- social media icons colection
- data-driven cockpit charts
- maps to locate competitors
- portfolio analysis
- conclusion slides

Published in: Business
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Competitor Analysis PPT Template

  1. 1. PREMIUM POWERPOINT SLIDES Analysis Competitor
  2. 2. COMPETITOR ANALYSIS POWERPOINT TEMPLATE
  3. 3. 1. Definition 2. Status Quo 3. Competitor Comparison 4. Potential Competitors 5. Company Profile 6. Summary AGENDA Competitor Analysis
  4. 4. Focus on the core problem your business solves & put out lots of content & enthusiasm & ideas about how to solve that problem. Laura Fitton, Founder of ONEFORTY.COM
  5. 5. GOALS OF A COMPETITOR ANALYSIS? Goals of a competitor analysis? Set realistic business objectives Define competitor strategy Provide important information in time Create basis for market-related decisions Develop strength through your competitor’s weaknesses Recognize the competitive advantage of others Avoid confrontation with your competitor’s strengths Conscious market positioning, based on the competitive situation Gather information to define your corporate goals
  6. 6. INCREASE IN SALES AND PROFIT THE ADVANTAGES OF A COMPETITOR ANALYSIS The advantages of a competitor analysis Adapt to legal changes, customer preferences and new technological advances Identify growth potentials of your company and how to profitably use them Systematic assessment of market competitors to investigate cost-saving options Learn from bad investments of others Important sale arguments can be drawn from comparisons with competitors Optimized prices Market and product niches can be determined Early recognition of new trends Regular monitoring of the market reduces the risk of unplanned developments Prevention of demand shifts due to major changes or events RISK MINIMIZATIONDETERMINE STRATEGIC DECISIONS COST REDUCTION
  7. 7. SOURCES OF INFORMATION Sources of information MANAGEMENT HUMAN RESOURCES PROCUREMENT SALE MARKETING CUSTOMER SERVICE CORPORATE ASSOCIATIONS PRESS ARTICLES SUPPLIERS OFFICIAL SOURCES EXHIBITIONS & MEETINGS
  8. 8. COMPETITOR ANALYSIS Charts / graphs to display data (company profiles) 20 30 40 35 60 50 60 10 40 50 60 40 20 3530 50 30 20 35 50 80 0.5 1,0 1,5 2,0 2,5 3,0 3,5 SALES DEVELOPMENT Own Comany Competitor 1 Competitor 2 65% 15% 10% 10% REVENUE Own Comany Competitor 1 Competitor 2 Competitor 3 2020 2021 2022 2023 2024 2025 2026 PERFORMANCE INDICATORS Sales 2020 2021 2022 2023 2024 2025 2026 15 20 25 30 35 50 66 SALES DEVELOPMENT OF INDUSTRY 65% 15% 10% 10% SALES Own Comany Competitor 1 Competitor 2 Competitor 3
  9. 9. DISTRIBUTION NETWORK  Branches  Cities  Employees  Field Service  Call Center MAPS, CHARTS + TEXT (COMPANY PROFILES) Competitor Analysis DISTRIBUTION NETWORK  Branches  Cities  Employees  Field Service  Call Center DISTRIBUTION NETWORK  Branches  Cities  Employees  Field Service  Call Center 65% 15% 10% 10% REVENUE Own Comany Competitor 1 Competitor 2 Competitor 3 65% 15% 10% 10% SALES Own Comany Competitor 1 Competitor 2 Competitor 3
  10. 10. MARKET VOLUME 1 million (on regional level) 10 million (on international level) MARKET POTENTIAL Continuous growth in the last years Market saturated MARKET SHARE Market share is 1% PRICE DEVELOPMENT Due to high competition, prices have significantly decreased High prices can be only enforced for niche products MARKET ANALYSIS QUALITATIVE characteristics
  11. 11. MARKET ANALYSIS CUSTOMER SATISFACTION High customer satisfaction Increase of private customers in comparison to business customers BUYING MOTIVES Assessment of the individualization of buying motives in regard of specific target groups INFORMATION Online searches quickly provide comparable data Competitors can quickly react to shifts of customer demands DISTRIBUTIONOF MARKET POWER View corporate giants with high initial investment Remaining competitors are niche provider QUALITATIVE characteristics
  12. 12. COMPARISON OF COMPETITORS Internal / External Competitor Portfolio analysis CATEGORY CRITERIA (AREAS OF OBSERVATION) COMMENTSON THESTRENGTHSAND WEAKNESSES OFTHE UNITTOBE TESTED COMPETITOR 4 poor equal better 1 2 3 4 5 6 7 8 9 MARKET Marketing & Sales  …  … Sales Structure / Locations  …  … Price / Performance Ratio  …  … PRODUCT Quality  …  … Cost Structure / Cost Advantage  …  … Expertise  …  … FINANCES Liquidity  …  … Cost Development  …  … STAFF Working Climate  …  … Staff Training & Education  …  … OVERALL ASSESSMENT  …  …
  13. 13. COMPARISON OF COMPETITORS Evaluation of individual competitors EVALUATION FACTORS (1 = EXCELLENT TO 10 = POOR) Current market position Economic situation Competence and product line Business from a customer perspective Market position COMPETITORS My business 2 2 3 2 9 Market leader Competitor 1 2 2 1 2 7 Market leader Competitor 2 2 10 3 8 23 Niche supplier Competitor 3 3 2 8 3 16 Contender Competitor 4 4 6 7 4 21 Niche supplier < 10 Market leader 11 – 20 Contender > 20 Niche supplier
  14. 14. COMPETITOR ANALYSIS Internal / External SWOT Analysis - Strengths S QUALITY RESOURCES / STAFF SERVICE  Quality control – every product goes through a thorough check before transportation  …  Multilingualism  …  The customer is always right  … Strengths PORTFOLIO MARKETING / SALES  Product range  …  We regularly communicate with our customers  … PRODUCTS / CORE COMPETENCIES
  15. 15. COMPETITOR ANALYSIS Internal / External SWOT Analysis - Weaknesses W LOCATION  Geographical location of our branches is not customer friendly  Sales team must be increased due to customer demands  … Weaknesses TECHNOLOGY  New software add-ins are not being used  There are knowledge gaps of the employees in dealing with the provided software  … PRODUCTS / CORE COMPETENCIES
  16. 16. COMPETITOR ANALYSIS Internal / External SWOT Analysis - Opportunities O MARKET PRODUCTS  Market expands and consumers buy more products  …  Expansion of our product range  … Opportunities MARKETING GROWTH  Increase degree of brand awareness through advertising  …  Market entry in South America as a lucrative option for existing businesses in Europe  … PRODUCTS / CORE COMPETENCIES Download at www.PresentationLoad.com
  17. 17. COMPETITOR ANALYSIS Internal / External SWOT Analysis - Risks T MARKET PRODUCTS  Rapid technological progress  …  Change in demand  Decline in demand  … Risks MARKETING COMPETITION  Marketing costs  …  Takeover by competitor  … PRODUCTS / CORE COMPETENCIES
  18. 18. Prices of the product line are constantly developing Competitive products have an average price of 2.00 € PRODUCT X Description 9186817365 43 86 6178 67 48 40 201820172016201520142013 € / $
  19. 19. COMPETITOR ANALYSIS Products This is a placeholder text. This text can be replaced with your own text. This is a placeholder text. This text can be replaced with your own text. This is a placeholder text. This text can be replaced with your own text. This is a placeholder text. This text can be replaced with your own text. This is a placeholder text. This text can be replaced with your own text.
  20. 20. COMPETITOR ANALYSIS Advertising PRINT ADVERTISING Product flyer Image Brochure Catalogs Ads in magazines / newspapers ONLINE ADVERTISING Newsletter Banner Social Media MULTIMEDIA ADVERTISING TV spots Radio Ads
  21. 21. SOCIAL MEDIA SITE COMPARISON Site comparison 2 2 1,8 1,66 2,66 (Base 6 Competitor)  FACEBOOK IS USED BY COMPETITOR XY  XY CAN BE FOUND ON LINKEDIN
  22. 22. COMPETITOR ANALYSIS Room for improvement SUGGESTION FOR IMPROVEMENT: Proposal 1 POTENTIAL: Significant increase in sales … CORPORATE BARRIER: High investment costs Long-term project planning … implement this improvement? YES NO
  23. 23. COMPETITOR ANALYSIS Podium COMPETITOR 1 This is a placeholder text. This text can be replaced with your own text. COMPETITOR 3 This is a placeholder text. This text can be replaced with your own text. COMPETITOR 2 This is a placeholder text. This text can be replaced with your own text.
  24. 24. COMPETITOR ANALYSIS Other corporate strategy - based on the competitive analysis STRENGTHS WEAKNESSES OWN COMPANY STRATEGY: EMPHASIZING THE STRENGTHS  Emphasize strengths  Highlight benefits for customer  … STRATEGY: DOWNGRADE / DEVALUE  Evaluate weaknesses as irrelevant  Devalue importance for customer benefits  Compensate weaknesses with strengths  Identify methods to counteract  … COMPETITORS STRATEGY: DOWNGRADE / DEVALUE  Evaluate weaknesses as irrelevant  Devalue importance for customer benefits  Compensate weaknesses with strengths  … STRATEGY: EMPHASIZING WEAKNESSES  Overemphasize weakness  emphasize a disadvantage for competitors on the market  Highlight negative impact on customer benefits  …
  25. 25. 1. Competitor 1 is the largest market challenger. 2. There are a lot of competitors who may become market leaders. 3. Develop a strategy with which we will remain a market leader in the long term. 4. Company XY is a market leader. 5. Prices are stable. 6. Competitor 2’s outstanding service was a surprise . 7. There are no new trends on the horizon. 8. New competitors usually start out as niche provider. COMPETITOR ANALYSIS Conclusion (example sentences)
  26. 26. CONTACT INFORMATION YOUR COMPANY NAME INC. Your Street 1-5 ZIP 68422 Your City Tel. +00 1234 567-XXX Fax +00 1234 567-XXX john.smith@yoursite.com www.yoursite.com
  27. 27. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES

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