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Presentation Tip 01 it’s not about you

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Superior Presentations Tip: It's not about you

Your presentation is not about you. It's about your audience. How can you create a presentation that is about your audience?

Know your audience
First, you need to understand their mindset, concerns, comprehension, interest, bias and motivation. I suggest that you list those six factors, then beside each write a few words describing your audience. That will help you develop a more relevant presentation. Most important among these are their mindset and motivation because these two factors will tell you how much you need to move them and how best to do that.

Restate your goal
Second, state your goal in terms of what you want your audience to do - not what you want to do.

For example:

Your goal is not for you to sell - it is for them to buy.
Your goal is not for you to win the election - it is for them to vote for you.
Your goal is not for you to get approval - it is for them to give you approval.

This audience centered focus is an important mindset for you to adopt when developing and delivering your presentation. It will help you decide what to include and help you choose more powerful words.

With a clear goal and clear understanding of the gap you can then develop your presentation to help your audience give you what you want from them.

George Torok

For more free Presentation Tips visit http://www.speechcoachforexecutives.com/

Published in: Business, Education
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Presentation Tip 01 it’s not about you

  1. 1. It’s not about youIt’s not about you Presentation Tips from George TorokPresentation Tips from George Torok
  2. 2. TheThe presentationpresentation isn’t aboutisn’t about youyou Presentation Tips from George TorokPresentation Tips from George Torok
  3. 3. Presentation Tips from George TorokPresentation Tips from George Torok It’s aboutIt’s about youryour audienceaudience
  4. 4. How can you focusHow can you focus your presentationyour presentation on your audience?on your audience? Presentation Tips from George TorokPresentation Tips from George Torok
  5. 5. Understand Your AudienceUnderstand Your Audience Presentation Tips from George TorokPresentation Tips from George Torok
  6. 6. What is their… • Mindset • Concerns • Comprehension • Interest • Bias • Motivation Presentation Tips from George TorokPresentation Tips from George Torok ?
  7. 7. The MapThe Map • Where are they now?Where are they now? • Where do you want toWhere do you want to move them?move them? • What’s in the way?What’s in the way? • What will motivate them?What will motivate them? Presentation Tips from George TorokPresentation Tips from George Torok
  8. 8. Reframe Your Goals Don’t askDon’t ask what youwhat you want to dowant to do Presentation Tips from George TorokPresentation Tips from George Torok
  9. 9. Instead, Ask What do you want your audience to do? Presentation Tips from George TorokPresentation Tips from George Torok
  10. 10. Your Presentation Goal Is Not… for you to sell Is… for them to buy Presentation Tips from George TorokPresentation Tips from George Torok
  11. 11. Your Presentation Goal Is Not… for you to win the election Is… for them to vote for you Presentation Tips from George TorokPresentation Tips from George Torok
  12. 12. Your Presentation Goal Is Not… for you to get approval Is… for them to grant approval Presentation Tips from George TorokPresentation Tips from George Torok
  13. 13. This audience centered focus is an important mindset for you to adopt when developing and delivering your presentation. It will help you decide what to include and help you choose more powerful words. Presentation Tips from George TorokPresentation Tips from George Torok
  14. 14. With a clear goal and clear understanding of the gap then you can develop your presentation to help your audience give you what you want from them. Presentation Tips from George TorokPresentation Tips from George Torok
  15. 15. It’s Not About You Superior Presentations Tips from George Torok Presentation Training Presentation Coaching

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