The New Mussel World, Opportunities and threats for organizations

1. June, 3th 2014Premier Mussel Academy presentation 1
*Opportunities and threats for organizations

2. June, 3th 2014Premier Mussel Academy presentation 2
• https://www.linkedin.com/in/jeroenvinkesteijn
• @jvinkesteijn
• Slideshare
http://www.slideshare.net/JeroenVinkesteijn/musselacademy

3. June, 3th 2014Premier Mussel Academy presentation 3
Opportunities in marketing, PR and research
*Insights in consumers behavior
*Trends (in food)
*Marketing research on competitors – competing products
*Product innovations – presentations
*Advertising
*Get creative, get ideas: how do people talk about….
Three basic steps on social media
*Listen
*Engage
*Act

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Zandtangerweg
Mgr. Bricola silicone
Suzanne Whelan

8. June, 3th 2014Premier Mussel Academy presentation 8
* 1 Offline Google Ngrams
* 2 Online Google Trends-Insights-Zeitgeist
* 3 Platform Search Twitter (deep) search
* 4 Social media monitoring: professional search by using Coosto

9. June, 3th 2014Premier Mussel Academy presentation 9
*Mossel, oester
*Mussel, oyster
*Moule, huître
*Muschel, Auster
*Mitilo, ostrica
*Мидия, устрица
http://en.wikipedia.org/wiki/Semantics

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* Let’s bring the money to the bank
http://en.wikipedia.org/wiki/Semantics

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* Description
* Finding
* Techniques
* Now everywhere
http://www.ehow.com/info_8670414_internet-tags.html?ref=Track2&utm_source=ask
http://deeperweb.com/

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https://books.google.com/ngrams/

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http://www.amazon.co.uk/The-Mussel-Cookbook-S-Hurlburt/dp/0674595424

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Moule
Muschel
Mussel
Mossel

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Zandtangerweg

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https://twitter.com/search-advanced

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* Social media monitoring
http://www.coosto.com/uk/

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* There is much for free out there, try out
* Use tags! Think of semantics
* Hire the right professionals for maximum effect!
* Way to encounter the mussel-customers: be creative!

38. June, 3th 2014Premier Mussel Academy presentation 38
• https://www.linkedin.com/in/jeroenvinkesteijn
• @jvinkesteijn
• Slideshare
http://www.slideshare.net/JeroenVinkesteijn/musselacademy

39. June, 3th 2014Premier Mussel Academy presentation 39
*The internet
*Social media