JOINING THE CONVERSATION
TWITTER FOR PROFESSIONAL AND PERSONAL
PURPOSES
Louise Stansfield Senior Lecturer, Business Commun...
Twitter profile – your handle/your user name
Find people to follow
FOR PROFESSIONAL PURPOSES

Events
Customer engagement
Customer service
News
Jobs

Follow companies
TWITTER WALL
FOR CONNECTING WITH PROFESSIONAL EVENTS
FOR CUSTOMER ENGAGEMENT

.
#Possibilities
FOR CUSTOMER SERVICE
Promoted tweets
#custserv
PROMOTING CONTESTS
Free Cone Day photo comp – engagement with website
#rekry

FOR JOB SEARCH
Follow @Finnfield List: Career Orientation
HS
3 Aug
2013
FOR STUDY
Following your research interest
ENGAGE WITH YOUR LECTURERS
EMPLOYEE ENGAGEMENT
FOR PLEASURE

Follow your interests, join the conversation
Engage
NEWS IN REAL TIME
CONNECTING WITH REAL TIME EVENTS
Case Boston

•

Image courtesy of
http://www.boston.com/business/innova...
#SOCHI
#SOCHIFAIL
Joining the conversations for fun
CONTESTS FOR FUN
FOR PROFESSIONAL NETWORKING
INTERACTION WITH TV
PROGRAMMES IN REAL TIME
#docventures (18 Sept 2013)
http://www.bbc.co.uk/news/uk-wales-17515992

DANGERS
http://www.mediabistro.com/alltwitter/dangers-twitter-under-theinflue...
TO TWEET OR NOT TO TWEET ???
•
•
•
•
•
•
•
•

Use common sense
Check Twitter accounts are verified
Ignore spam accounts
Na...
SO GO AHEAD – START TWEETING
Joining the conversation Twitter for professional and personal purposes
Joining the conversation Twitter for professional and personal purposes
Joining the conversation Twitter for professional and personal purposes
Joining the conversation Twitter for professional and personal purposes
Joining the conversation Twitter for professional and personal purposes
Joining the conversation Twitter for professional and personal purposes
Joining the conversation Twitter for professional and personal purposes
Joining the conversation Twitter for professional and personal purposes
Joining the conversation Twitter for professional and personal purposes
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Joining the conversation Twitter for professional and personal purposes

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Joining the conversation Twitter for professional and personal purposes

  1. 1. JOINING THE CONVERSATION TWITTER FOR PROFESSIONAL AND PERSONAL PURPOSES Louise Stansfield Senior Lecturer, Business Communication Metropolia Business School, Finland as part of international week in Rotterdam University of Applied Sciences February 2014
  2. 2. Twitter profile – your handle/your user name
  3. 3. Find people to follow
  4. 4. FOR PROFESSIONAL PURPOSES Events Customer engagement Customer service News Jobs Follow companies
  5. 5. TWITTER WALL
  6. 6. FOR CONNECTING WITH PROFESSIONAL EVENTS
  7. 7. FOR CUSTOMER ENGAGEMENT .
  8. 8. #Possibilities
  9. 9. FOR CUSTOMER SERVICE
  10. 10. Promoted tweets
  11. 11. #custserv
  12. 12. PROMOTING CONTESTS
  13. 13. Free Cone Day photo comp – engagement with website
  14. 14. #rekry FOR JOB SEARCH
  15. 15. Follow @Finnfield List: Career Orientation
  16. 16. HS 3 Aug 2013
  17. 17. FOR STUDY Following your research interest
  18. 18. ENGAGE WITH YOUR LECTURERS
  19. 19. EMPLOYEE ENGAGEMENT
  20. 20. FOR PLEASURE Follow your interests, join the conversation
  21. 21. Engage
  22. 22. NEWS IN REAL TIME CONNECTING WITH REAL TIME EVENTS Case Boston • Image courtesy of http://www.boston.com/business/innovation/blogs/inside-the-hive/2013/07/10/twitter-highlightsglobe-boston-marathon-character-coverage/Gw0x9JKTNPwJAfJgihSSmO/blog.html 21 Sept 2013 = #Westgate
  23. 23. #SOCHI
  24. 24. #SOCHIFAIL
  25. 25. Joining the conversations for fun
  26. 26. CONTESTS FOR FUN
  27. 27. FOR PROFESSIONAL NETWORKING
  28. 28. INTERACTION WITH TV PROGRAMMES IN REAL TIME
  29. 29. #docventures (18 Sept 2013)
  30. 30. http://www.bbc.co.uk/news/uk-wales-17515992 DANGERS http://www.mediabistro.com/alltwitter/dangers-twitter-under-theinfluence_b49197
  31. 31. TO TWEET OR NOT TO TWEET ??? • • • • • • • • Use common sense Check Twitter accounts are verified Ignore spam accounts Navigate and filter the noise and snark Wait for confirmation of news items before posting Don’t post drunk Join the conversations with hashtags Stay professional if you are looking for jobs and using your own name
  32. 32. SO GO AHEAD – START TWEETING

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