3. Techniques and strategies that
target a human audience
opposed to a search engine
Techniques and strategies
used to get higher search
rankings
WHITE HAT SEO BLACK HAT SEO
4. Types of SEO : On-Page, Off-Page SEO,
Technical SEO.
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5. On Page SEO :
The practice of optimizing web
pages for specific keywords in
order to improve search visibility
and traffic
6. Off Page SEO :
Actions taken outside of your
own website to impact your
rankings within search engine
results pages
7. Technical SEO :
Process of ensuring that a
website meets the technical
requirements of modern search
engines.