Customer retention has been there forever, but we have never really realized it's true potential. This PPT highlights why we need to focus on customer retention, what benefits it holds, and how to go about it.

1. C U S T O M E R
R E T E N T I O N
5 W A Y S O F R E T A I N I N G
C U S T O M E R S

2. Get better conversion rates from the existing
customers.
Reduce the marketing efforts involved
without trying too hard to convince.
Increase your profits while selling to the
existing customers.
WHY CARE ABOUT EXISTING CUSTOMERS?

3. 5 W A Y S F O R I N C R E A S I N G
C U S T O M E R R E T E N T I O N
1 RETAIN
Stop your existing customers from leaving. Notice the signs of the impending departure of
your customer. All you need to do is pay attention to the purchase patterns, the product
usage, and the service calls.
Capture these signs the moment you pick them and stop your customers from leaving.
Follow-up with your VIP customer and understand why they are reluctant to buy your
products and how can you best prevent it.

4. 2SPECIAL OFFERS
Every approach has to be tailored for every customer and that’s why you need to know
them well.
Use a good CRM tool for understanding the purchase history and understanding what
offers might interest them, which will help them remember your brand.
For instance, customers have shown interest in a particular product or service, but haven’t
reached out to you yet. At this point, you need to identify ways to convert their interest
coaxing them to make the necessary decision while you are introducing special offers.
5 W A Y S F O R I N C R E A S I N G
C U S T O M E R R E T E N T I O N

5. 3 REWARDS
The information that you have received from the CRM tool will help
you understand the accounts that have generated the most revenue.
This information can help in budgeting your time and allocating
resources in the right account.
5 W A Y S F O R I N C R E A S I N G
C U S T O M E R R E T E N T I O N

6. 4PERSONALIZE
Once you set out to connect, you need to establish a relationship with
your customers. Try to personalize your outreach towards the
customers and make personal notes wherever required. This
information will help you in streamlining the follow-up strategy.
5 W A Y S F O R I N C R E A S I N G
C U S T O M E R R E T E N T I O N

7. 5 TIME
Implement follow-up emails, messages, and calls with your
customers. This small exercise will help in keeping a track of the tasks
and the customer also stays updated on the required information
about your product or service.
5 W A Y S F O R I N C R E A S I N G
C U S T O M E R R E T E N T I O N

8. T H E
R E T E N T I O N
L A N D
Retention is a long and
tedious process, but if done
right can get the best
results. Imagine if you were
at the receiving end of the
retention strategy, would
you buy the suggestions
thrown at you randomly?
No! You would look for
suggestions that are more
personalized and cater to
your needs. And that’s
exactly what you need to
achieve with your retention
strategy.

9. I F Y O U H A V E
Q U E S T I O N S ,
H O L L E R !
T H A N K Y O U !