3. Industry overview and history-Restaurants
• Food a non dying sector across the globe.
• Healthy growth rate at 15-20 percent annually.
• Industry estimated to reach $798.7 billion in 2018.
• Growth of a restaurant with Indian middle class.
• Game changer-entry of Mac’donalds in 1996
• Fine dine discovered while QSR thrived.
• Niche restaurants into the picture.
• The mall culture changed the entire concept of eating
• Industry has got huge contribution in country’s economy.
Source :The National Restaurant Association report
4. The Concept
• A fine dining aviation based theme restaurant
• Purchase of a scrap aircraft and refurbish it into a restaurant
• Emirates based bidding firm or check with local sellers.
• An airplane Transformed into a premium hotel.
• Best in segment innovation.
• Purchase of a plain land for the setup.
5. Location
• Premium locations in India.
• A 20,000sqft commercial land for the setup at locations
namely:
❖ Bandra,Mumbai
❖ Lutyens' Delhi
❖ DLF City Phase-5, Gurgaon:
❖ Golf Course Road, Gurgaon:
❖ Boat Club Road, Chennai:
❖ Koregaon Park, Pune:
❖ Banjara Hills, Hyderabad:
❖ Alipore, Kolkata:
Source :NDTV real estate article dated 6th june 2106
6. Target Audience
• Project-High on Investment & designed to be a premium
brand.
• Meant for Upper class and Upper middle class people.
• Tapping for corporate executives from neighbouring corporate
offices as well for lounge meetings.
Source : Livemint report for the year 2105-2016
7. The USP and salient features.
• Unique and a pleasant ambience in an aviation based theme.
• The airplane architecture of the restaurant.
• Corporate lounge for arranging board meetings.
• Multi-cuisine lined up menu.
• Airlines based menu: Famous and Exotic dishes from top
airlines around the globe.
❖ Emirates: wild Iranian caviar with sour cream.
❖ Alaska Airlines: Cascade Brisket Chili
❖ Austrian Airlines: Viennese Schnitzel
❖ Cathay Pacific: Hong Kong-style Curry Chicken
❖ Qatar Airways: Classic Arabic Mezze
Source: www.cntraveler.com
9. The Layout
Specifications of the ideal aircraft model:: Airbus A 320
Parameters Dimension
Wingspan 111 feet 11 inches
wing area 1,320 sq_feet
length 123 feet 3 inches
height 38 feet 7 inches
• Seating capacity of 40 people inside a 150 seater airplane.
• Seating capacity of 36 people at the lawn dining area.
• A 20,000 Sqft commercial land for the setup.
• Arrangement of the restrooms, Lounge and lawn dining
setup within the purchased space.
10.
11. • Approximately
❖ 3 executive chefs.
❖ 2 Sous chefs.
❖ 2 station chefs
❖ 4 prep cooks.
• 6 waitresses and waiters in total, dressed in the cabin crew
attire
• 4 waiters for the lawn dining area in the ground staff attire.
• 2 Managers.
• 2 attendants at the payment counter.
• 3-4 Janitors.
• 2 security guards.
The Staff
12. Investment
Investment involves approximately Rs 8-8.5 crores.
Investors from private equity and venture capital players.
Paramaters Estimated cost
Commercial land 5.5-6 crores
Scrap airplane with
refurbishing
1 crore
Interiors with the
setup
1.5 crores
13. Giants into the game
• The black pearl, Bangalore (Pirate ship )
• Silver Metro, Bangalore (Metro train)
• The Bar Stock Exchange, Mumbai (Stock exchange)
• UFO,Mumbai (Extra-terrestrial)
• Ohri’s Eatmor 70mm ,Mumbai (Bollywood)
• 1857 @ Ohris,Hyderabad (British India)
• Ciclo Café,Chennai (Bicycles)
• Chokhi Dhani, Rajasthan (Rajasthani village)
