3. The gap
1. About 95.76 % population of a developing economy and about 76.62 % of a developed economy is not proficient
in finance literacy.
2.The situation is worse in rural segments and for women where about 98 % and 96 % of total population is not
literate for finances respectively. ( developing countries).
3.People have no time to learn of finances .
4.Students are not taught basic finances at schools.
5.People want to learn finance but they don’t know how? Where? When ?what? and why ?
The idea
1. We intend to impart education of finances to masses by following methods :-
i. For women – educational channels ,internet , print materials.
ii. For rural masses- direct teaching by village self help groups, print materials.
iii. For pre –university students- internet, school competitions.
iv. For working professionals- Internet ,our expert help group.
2. We have developed our own website which will be an educational site with additional features like gaming,
trading, consultancy, social financial interactions, forums etc. to name a few.
*internet =finfreedom.com
5. Games and
contests
Stock Alert :
* Sample site taken from internet to illustrate the idea of our prototype
6. Our value proposition
1. Help millions learn finance in simple and easy language in which they can understand the concepts and apply
them in all basic and daily transactions.
2. Have holistic approach towards finance to make use of it in daily walk of life.
3. Provide innovative interactive means using articles, videos. podcasts. slideshows. images, etc to help everyone
easily grasp concepts.
4. Penetration in rural area which is otherwise isolated with respect to financial knowledge and to build a large
network of co –owners and collaborators of our company.
How do we intend to achieve our value proposition.
1. Multi level marketing - To attract new members and retain existing ones.
2. Investment in the company- One can buy stake in our company for as low as $1 . By virtue of multi layered
membership escalation , the stake of all existing members grow with each new member in the chain.
3. Gaming/contests/puzzles to attract masses not interested in finance but in entertainment .
4.Personalized end to end solutions to members –
a. Members driven – Members ask and other members reply . Forum based.
b. Expert driven- Members ask and solutions provided by our panel of experts/consultants.
7. Key features of our literacy site : finfreedom.com
It is based on concept of multi level marketing wherein one customer recommends the
website to other . Customer 1 can buy stake in our co. by investing some money .After that
,he needs to get others to invest in our co. and based on the no. of customers made by 1st
customer and his subsequent links, the share of all in the chain will keep on increasing.
It caters to needs of students in high schools .This has been an untapped segment so far and
we propose to attract this customer base by including games, reward points, goodies, free
educational trip etc. to students who perform well over weeks.
We intend to educate masses in rural regions primarily because about 65 % of population of
emerging nations still reside in rural areas. We plan to attract them by organizing village
fairs, weekly educational classes in village community centers.
We have also identified armed forces ,small businessmen and retired professional as our
potential customers .We intend to contribute to the rehabilitation of retired personnel and
army veterans. We would offer then our” know all “ software at throw away prices as a part
of our corporate social responsibility.
8. Key features of our literacy site : finfreedom.com
Though we intend to educate the masses through online media primarily, we will also resort to franchise
model of business .this will bring in cash for us which can thus be applied in further growth of the project.
We intend to host weekend lectures on all major FM radio channels.
We intend to target the departmental stores and stationaries to stock and sell our learning tools like
workbooks bearing key fin concepts
For ladies /households ,We intend to partner with DTH TV operators to include our educational software
in their package so that ladies could learn at ease in home while watching TV.
For students or youth not interested in finance but in entertainment, we intend to attract their attention
by advertising our product on popular entertainment sites like fb, youtube etc. .we intend to trap this
segment by introducing fun games like finance-ville etc.
No joining fee. Nominal software usage charge. Redeemable reward points.
We also intend to provide expert consultancy solutions (end to end) by one user to other. The idea is that
on a forum a member may post his problem(s). This problem will be open an any other viewer can see it
and provide his solutions . All solutions will be ranked/graded by other members and the solution getting
maximum votes/likes will get reward points.
We intend to provide professional consultancy solutions for critical problems through our pool of
experts. This will be chargeable.
9. Business Model Canvas : Promotion of finance literacy and knowledge to masses
Canvas submitted By Team " TechPreneurs"
Member(s) : Prashant Sahay
Key Activities:
1. Create contents which explain the
basics of fianace catering to
Customer Relationships:
sensiblities,needs,intelligence,
1. Direct customer relationship
availablity and interest of its target
through website
segments.
2.Various offers to retain and maintain Customer Segments:-
2. Finance related
Value Propositions : mature customer relationships. 1. High school students who are
games,puzzles,questions and contests
1. Help millions learn finance in 3.Customers becomes part of the primed to learn the basic nuances of
to attract the user.
mission by means of donation for
3. Knowledge sharing blogs,discussion simple and easy language in which finance.
Key Partnership:- they can understand the concepts and charity. 2. Youth who find it difficult to
forums, quary addressal
1. Major online education channels on 4. Create videos /post links that bear apply them in all basic and daily 4. Customer can buy stake in the comprehend finance basics .
youtube ( viz.,khan academy) and other knowledge related to understanding of transactions. organisation . 3..All undergraduate Students
sites. 2. Have holistic approach towards 5. Customer grows with the help of 4. Housewives and ladies who want to
savings, investing, cashflow etc
2. Village community centres 5. Rural empowerment with the help finance to make use of it in daily walk multi layer/level marketing strategy learn finance from comfort of their
3. Financial institutions like SEBI, of company created finance education of life. that we shall apply. homes.
BSE, NSE,KOSPI etc. softwares. 3. Provide innovative interactive 5. Elderly retired citizens who want
4. Financial /trading companies and means using articles, videos. podcasts. to learn finance for stock trading.
stock brokers slideshows. images, etc to help 6.Working professionals who can
5.Publishing houses. everyone easily grasp concepts. afford learning on weekends.
6. Banks-websites 4. Penetration in rural area which is Channels : 7.Rural students (in community
7.General stores. otherwise isolated with respect to 1. Our own websites centres).
8.MBA institutions financial knowledge and to build a 2. Partner websites. 8. Denizens who hang out on internet
Key Resources :
large network of co –owners and 3.online ad sites. for fun/entertainment/monetary
1. Our partner websites.
collaborators of our company. 4.. Youtube. twitter. facebook (social rewards.
2. Our partner Companies
media) 9. Businessmen
3. Students
5. Newspaper advertisements 10. Armed forces
4. Teachers and professors
6. Radio
5. Stock agencies/agents
7.. Television ads
6. Finance professionals and users
8.Word of mouth -people to people
7. Blog sites, discussion forums.
9.Educational and financial
institutions
10. Hoardings and banners.
Cost Structure : Revenue Streams:
1. Domain name =$ 10 per year 1. Workshops in partner companies and affiliates.
2. Hosting cost= $200 per year 2. Customers buying rights in our company.
3. Content writers= $ 200 per year 3.Software sales.
4. Marketing/ Advertising = $ 3000 per year 4.Membership fee
5. Overhead costs:- $ 150 /year 5.Google ads (via adsense)
6.Electricity and other resources :- $ 50 /year 6.Francise sales.
7.Misc:- $ 200 /year 7. By selling trading platforms from our website
8.Sell third party products and franchise fee.
Total= $3800 9.Seminars and classes for finance courses
per year (approx) 10.Consultancy
11. Strategy 1
Parameters to judge the viability
S.no. Multi-level marketing
of my marketing ideas
1 Have you taken feedbacks from all media possible, on this idea? yes. Interviews, surveys and online questionnaire.
2 What is the estimated cost incurred on its launch? nominal
3 How big is your customer base? (estimate) 10 million with a growth rate of 3-5 % per annum.
1. We will ask the potential customer to invest in our co. with $1 and thus he
purchases a small share in our company.
4 What is your strategy for launching it ?
2. With the help of multi level Marketing, his share grows with the number of people
he brings into the company for investments.
5 Practical/feasible? yes
6 Media for it? website, print, Word of mouth
7 Measures to reduce on cost of marketing? none since expense on it is low.
1. must check if the cash inflow is always greater the cash out flow.
2. make it lucrative by attaching this scheme to rewards/badge points.
8 Key Suggestions from potential end users ?
3.benefits only if implemented on large scale. So you need to use this tool vigorously
and exhaustively.
Incorporated changes in marketing strategy based on
9 yes. Share ratio decided based on positive balance of cash flow.
feedbacks?
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? $ 200 million
12 Loopholes ? it may collapse if > 100 million people invest within one year.
13 Remedial actions to plug the loop holes? Offer it by invitation for first few months to check on huge influx of people.
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 1
12. Strategy 2
Parameters to judge the viability of my marketing
S.no. Reward points
ideas
1 Have you taken feedbacks from all media possible, on this idea? yes. Interviews, surveys and online questinonaire.
2 What is the estimated cost incurred on its launch? nominal
3 How big is your customer base? (estimate) 10 million with a growth rate of 3-5 % per annum.
1. We will ask the potential customer to become members
of our web portal (free of cost) and win reward points for :
1. question/answers
2.consultancy solutions
4 What is your strategy for launching it ?
3.software developments
4.gaming
5.other activities
2. Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? website, print, Word of mouth
7 Measures to reduce on cost of marketing? none since expense on it is low.
1. must check if the reward scheme is always in favor of
companys' revenue inflow.
2. make it lucrative by attaching this scheme to multi level
8 Key Suggestions from potential end users ?
marketing.
3.benefits only if implemented on large scale. So you need
to use this tool vigourously and exaustively.
yes.reward points decided based on positive balance of cash
9 Incorporated changes in marketing strategy based on feedbacks?
flow.
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? $250 million
it may collapse if > 100 million people invest within one
12 Loopholes ?
year.
Offer it by invitation for first few months to check on huge
13 Remedial actions to plug the loop holes?
influx of people.
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 2
13. Strategy 3
Parameters to judge the viability of my
S.no. marketing ideas Collaboration with village self help groups
Have you taken feedbacks from all media possible, on this
1 idea? yes. Interviews, surveys and online questinonaire.
2 What is the estimated cost incurred on its launch? $ 1 million per year
3 How big is your customer base? (estimate) 50 million with a growth rate of 5-5 % per annum.
1. We will approach the village self help groups and explain it to them, The
incentive for then would be company shares.they should explain the villagers
4 What is your strategy for launching it ? about :-
1. question/answers
2.consultancy solutions
3.software developments
4.gaming
5.other activities
2. Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? print media, word of mouth, local level meeting
7 Measures to reduce on cost of marketing? none since expense on it is low.
8 Key Suggestions from potential end users ? 1. Periodically check on effectiveness of this marketing strategy.
2. make it lucrative by attaching this scheme to self help group in villages.
3.benefits only if implemented on large scale. So you need to use this tool
vigourously and exaustively.
Incorporated changes in marketing strategy based on yes.based on feedback to approach village self help group instead of village
9 feedbacks? panchayats .
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? > $1 billion
12 Loopholes ? it may collapse if > 80 million people invest within one year.
13 Remedial actions to plug the loop holes? Offer it by invitation for first few months to check on huge influx of people.
14 Resources that you will need? web media, human developers, paypal , banking institutions
14. Strategy 4
Interactive TV channels on various satellite tv
service providers
Parameters to judge the viability of my marketing
S.no. ideas
Have you taken feedbacks from all media possible,
1 on this idea? yes. Interviews, surveys and online questinonaire.
2 What is the estimated cost incurred on its launch? $ 5 million per year
3 How big is your customer base? (estimate) 35 million with a growth rate of 4.5- 6.5 % per annum.
1. We will approach the satelllite tv providers with our educational programmes
4 What is your strategy for launching it ? epecially designed for women .These programmes will have:-
1. question/answers
2.consultancy solutions
3.software developments
4.gaming
5.other activities
2.Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? print media, word of mouth, TV ,advertisements
7 Measures to reduce on cost of marketing? start with broadcast in afternoons (women prime time slot)
8 Key Suggestions from potential end users ? 1. Periodically check on effectiveness of this marketing strategy.
2. make it lucrative by attaching this scheme to self employment and empowerment
of women.
3.benefits only if implemented on large scale. So you need to use this tool
vigourously and exaustively.
Incorporated changes in marketing strategy based
9 on feedbacks? yes.Changed strategy from massive to selective programme broadcast.
10 Differentiating factor ? never been tried in fields of financial literacy.
Potential revenue that this strategy can
11 generate/year? > $1.5 billion
12 Loopholes ? dependence on TV satellite providers
13 Remedial actions to plug the loop holes? can we go for joint venture with service providers?
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 1
15. Strategy 5
Online stock trading portal
S.no. Parameters to judge the viability of my marketing ideas
Have you taken feedbacks from all media possible, on
1 this idea? yes. Interviews, surveys and online questionnaire.
2 What is the estimated cost incurred on its launch? $ 2 million per year
3 How big is your customer base? (estimate) 35 million with a growth rate of 4.5- 6.5 % per annum.
1. We will approach the stock trading platforms for working professionals . This will also
4 What is your strategy for launching it ? have:-
1. question/answers
2.consultancy solutions
3.software developments
4.gaming
5.other activities
2.Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? print media, word of mouth, TV ,advertisements
7 Measures to reduce on cost of marketing? start with stock trading and stock news only.
8 Key Suggestions from potential end users ? 1. Periodically check on effectiveness of this marketing strategy.
2. make it lucrative by attaching least brokerage charges
3.benefits only if implemented on large scale. So you need to use this tool vigorously and
exhaustively.
Incorporated changes in marketing strategy based on
9 feedbacks? yes.Changed strategy from massive to selectivestock trading
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? > $5 billion
12 Loopholes ? dependence on trading platforms
13 Remedial actions to plug the loop holes? can we go for joint venture with service providers?
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 3
16. Customer segments and Revenue model
Customer Segments:-
1. High school students who are primed to learn the Revenue Streams:
basic nuances of finance. 1. Workshops in partner companies and affiliates.
2. Youth who find it difficult to comprehend finance 2. Customers buying rights in our company.
basics . 3.Software sales.
3..All undergraduate Students 4.Membership fee
4. Housewives and ladies who want to learn finance 5.Google ads (via adsense)
from comfort of their homes. 6.Francise sales.
5. Elderly retired citizens who want to learn finance 7. By selling trading platforms from our website
for stock trading. 8.Sell third party products
6.Working professionals who can afford learning on 9.Seminars and classes for finance courses
weekends. 10.Consultancy
7.Rural students (in community centres).
8. Denizens who hang out on internet for
fun/entertainment/monetary rewards.
9. Businessmen
10. Armed forces
17. Key partnerships and customer relationships
Key Partnership:-
1. Major online education channels on youtube
( viz.,khan academy) and other sites. Customer Relationships:
2. Village community centres 1. Direct customer relationship through website
3. Financial institutions like SEBI, BSE, 2.Various offers to retain and maintain mature
NSE,KOSPI etc. customer relationships.
4. Financial /trading companies and stock
3.Customers becomes part of the mission by means
brokers
5.Publishing houses. of donation for charity.
6. Banks-websites 4. Customer can buy stake in the organisation .
7.General stores. 5. Customer grows with the help of multi layer/level
8.MBA institutions marketing strategy that we shall apply.
18. Key Resources & distribution channels
Distribution Channels :
1. Our own websites
Key Resources :
2. Partner websites.
1. Our partner websites.
3.online ad sites.
2. Our partner Companies
4.. Youtube. twitter. facebook (social media)
3. Students
5. Newspaper advertisements
4. Teachers and professors
6. Radio
5. Stock agencies/agents
7.. Television ads
6. Finance professionals and users
8.Word of mouth -people to people
7. Blog sites, discussion forums.
9.Educational and financial institutions
10. Hoardings and banners.
