The document discusses the opportunities and challenges for the pharmaceutical and medical industry in 2010, highlighting the impact of the 2009 economic recession and ASEAN integration. It outlines strategies for success, emphasizing focus, strategic alliances, standardization, and the use of managed care to thrive in an uncertain environment. Indonesia's economic condition is noted as more resilient compared to the U.S., with room for fiscal stimulus and a focus on healthcare improvement.

1. PELUANG dan TANTANGAN USAHA PHARMA-MED 2010 Pramadhya Bachtiar “ Exclusive Pharma-Med Outlook 2010” Hotel Sahid Jakarta, 23 Desember 2009

2. 2009

3. 3 PRINCIPAL FORCES IN 2009 Economic Recession ASEAN Integration General Election GLOBAL REGIONAL LOCAL Source : MarkPlus Conference 2009, 11 Desember 2008

4. Economic Recession

5. The world economy is facing a deep downturn in 2009 In the most severe recession since WW II, the global economy is projected to shrink by 1.1 percent in 2009, with slow (sluggish) recovery next year Sources: IMF, World Economic Outlook, various issues

6. Oil prices have roughly doubled since Feb $82 $48 Source: Wall Street Journal Digital Network

7. Oil prices and Dow Jones Industrial Average Source: Wall Street Journal Digital Network

8. Thanks God….. Source: Faisal Basri, Economic Outlook 2010

9. ASEAN Integration

10. General Election

11. 2010 Be Optimistic

12. Why It's Smart To Be Optimistic Source: The Wall Street Journal Digital Network

13. Badai pasti berlalu….. Sure, it has been a harrowing storm. And now is no time to discount the dangers that still exist. But opening your mind to optimism can help you seize the opportunities ahead ....

14. U.S. in last quarter 2009 U.S. economic contraction slowed in quarter U.S. deepening the pain: job losses pile up U.S. consumer confidence index rise up

15. INDONESIA in last quarter 2009 Perekonomian Indonesia dan sektor keuangannya tak terkait erat dengan sektor finansial AS. Sektor perbankan sudah cukup terkonsolidasi. Indikator kesehatan perbankan (ROA, ROE, NIM, CAR) di atas rata-rata negara tetangga, bahkan beberapa terbaik. Current account masih surplus. Peranan ekspor di dalam PDB relatif kecil. Porsi ekspor Indonesia ke AS, Eropa, dan Jepang sudah menunjukkan penurunan; bergeser ke EM dan Asean. Ruang gerak untuk stimulus fiskal cukup leluasa. Harga minyak sempat turun ke level di bawah $50 per barrel. Ketahanan pangan terjaga (a.l: komponen makanan dalam CPI mengalami deflasi berturut-turut dalam 4 bulan terakhir). Sources: various issues

17. HEALTH CARE IN 2010

18. THE SKY LOOKS BRIGHTER, HOWEVER UNCERTAINTY IS THE NEW NORMALITY Source : MarkPlus Conference 2010, 10 Desember 2009

19. 7 STRATEGIES TO COUPE 2010 Focus and Consistence Strategic Alliance Standardize Low Budget High Impact Good Clinical Governance Managed Care Connect

20. #1 Focus and Consistence Center of Excellences Hospital with satellite clinics Private and personal care High speed services Service packages

21. #2 Strategic Alliance Buildings, equipment and maintenance in line with service requirements as long as possible not with own funding Alliance thinking to maximize the value of assets by fully utilizing existing facilities and exploiting under-utilized capital stock to garner.

22. #3 Standardize Excellent Standard Operating Procedure Accountable Medical Services Clear clinical guidelines for treatment and referral Humanized Customer Services Standard and Crew

23. #4 Low Budget High Impact Carefulness market research Selective Investment Don't spread your hospital/business plan too wide Align your market research with your sales and financial objectives Your hospital/business plan should be SMART (Specific, Measurable, Achievable, Realistic and Time specific)

24. #5 Good Clinical Governance

25. #6 Managed Care Structured medical service (Primary  Secondary  Tertiary) Implementation of Family Doctor Implementation of prescribing within the rule of “medically necessary” Generic drugs prescribing intensively Medical treatment based on evidence Service packages per level of care (DRG’s)

26. #7 Connect MOBILE EXPERENTIAL SOCIAL WELL CONNECTED DEEP CONNECTION STRONG CONNECTIVITY Source : Hermawan Kartajaya, Connect 2009

27. #7 Connect MOBILE EXPERENTIAL SOCIAL Use New Media to Excite Them Create Affinity to Your Brand Empower The Youth to Play A Role Give The Power to Woman Provide Special Access to Woman Provide Track-and-Alert Services Provide Channel to Communicate Develop A Network for Netizen Provide Connection through Gadget YOUTH WOMAN NETIZEN

28. TERIMA KASIH