The rising consumption of soaps, hand wash, and sanitizers globally, owing to rising health and hygiene awareness is expected to drive the citral market growth. For instance, Colgate-Palmolive, one of the leading personal care products manufacturers, suggested that, there is rise in the sales of the company in August 2020 owing to increased demand for liquid hand soaps globally.

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2. 1. Research Objectives and Assumptions
2. Market Purview
3. Market Dynamics, Regulations, and Trends Analysis
4. Global Citral Market - Impact of Coronavirus (Covid-19) Pandemic
5. Global Citral Market, By Type, 2017- 2027 (US$ Mn & Tons)
6. Global Citral Market, By Application, 2017- 2027 (US$ Mn & Tons)
7. Global Citral Market, By End-use Industry, 2017- 2027 (US$ Mn & Tons)
8. Global Citral Market, By Region, 2017- 2027 (US$ Mn & Tons)
9. Competitive Landscape
10. Section
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3.  Citral is also largely used across the food & beverage industry due to the presence of
vitamins such as vitamin A that permit a higher degree of biological activity. As the health
consciousness among the millennial and geriatric population is increasing at a rapid pace,
the demand for citral-based natural and organic food products is estimated to boost in the
near future. Citral is used in the synthesis of synthetic menthol, which mainly finds
application in food products, toothpaste, #confectionery, #desserts & sweets, creams, ice
cream, cooling ointments, #deodorants, and shower gels.
 Prominent Regions-
1. Africa
2. Latin America
3. North America
4. Middle East
5. Europe
6. Asia Pacific
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4.  The global citral market is estimated to surpass US$ 1,724.5 million by the end of 2027
in terms of revenue, exhibiting a CAGR of 7.1% during the forecast period (2020 to
2027).
 Key players operating in the global citral market include BASF SE, Beijing Lys Chemicals
Co. Ltd., Indukern SA, Industrial and Fine Chemicals, Kuraray Co. Ltd., Privi Specialty
Chemicals Limited, Rajkeerth Aromatics and Biotech Pvt. Ltd., Symrise AG, Takasago
International Corporation, Vee Kay International, and Zhejiang Xinchecheng Co. Ltd.
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5.  Growth Drivers-
• Rising demand for personal care and hygiene products
• Increasing adoption of aromatic chemicals to eradicate pungent odor
 Restraints & Challenges-
• Disadvantages associated with consumption of synthetic citral
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