You've probably heard about Clickstream Analysis by now as it's a term which is increasingly being used. But what does it actually mean and what makes this so interesting?

1. What is Clickstream Analysis? Search
noun
Clickstream analysis is the tracking and
analysis of visits to websites. This analysis
can be used to report user behavior on a
specific website, such as routing, stickiness,
entry and exit pages, etc.
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2. Where is it used?
• Page Views
• Unique & Repeat Visitors
• Landing and exit page analysis
• Traffic sources
It can also be used for more aggregate
measurements, which are of value in understanding
how the website operates from a technical, user
experience, and a business perspective
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3. Levels of Clickstream
analysis
&
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5. DATAANALYTICS
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