2. Introduction
• Brief explanation of audio storytelling and
its significance in today's world
• The power of storytelling through audio
3. “The storyteller has the
power to sway an audience.
The #1 goal of storytelling is
to connect-connect people to
people, people to new ideas,
people to new perspectives
and beliefs”.
The Intimacy of Audio Storytelling
• The unique connection that
listeners form with audio content
• The impact of the human voice on
storytelling
• The ability of audio storytelling to
evoke emotions and create a
deeper connection with the
listener
4. 5 Types of Story Tellers
• Those who persuade
• Those who inspire
• Those who launch revolutions &
movements
• Those who tap into your potential
• Those who manipulate (con artist)
* Pat, Valuetainment 2020
5. • “If you want to
connect with your
audience, you have to
tell a story.
• And if you want to
further build a
trusting relationship
that keeps them
coming back, consider
audio storytelling”.
6. The Versatility of
Audio Storytelling
• The wide range of genres and topics that
can be explored through audio storytelling
• The flexibility of audio storytelling, allowing it
to be enjoyed anywhere, at any time
• The accessibility of audio storytelling,
making it available to people of all ages,
backgrounds, and abilities
8. Elements Of A Great
Storyteller?
1. Create anticipation
2. Build curiosity (surprise)
3. Details
4. Flow of your speech & volume
5. Involvement
9. Elements Of A Great
Storyteller?
6. Energy
7. Timing
8. Paint a picture - Imagination &
Visualization
9. Show feelings
10.Body language
11.Climax
10. The Impact of
Audio
Storytelling?
• The ability of audio
storytelling to educate,
inspire, and entertain
• The impact of audio
storytelling on personal
growth and development
• The ability of audio
storytelling to foster empathy
and understanding in
listeners
11. • Uri Hasson, a professor of
psychology and neuroscience at
Princeton University found that as we’re
listening to someone tell a story, our
brain waves synchronize with the
storyteller’s brain waves.
• Our brains literally work to see the
world through the storyteller’s
perspective, opening us up to new
ways of thought, new information that
could potentially shift our actions.
13. The Future of
Audio
Storytelling
• The continued growth and popularity of
audio storytelling in the digital age
• The potential for audio storytelling to
reach new heights with advancements in
technology
• The role of audio storytelling in shaping
the future of communication and
entertainment
14. Conclusion
• The significance of audio storytelling in today's world
• The importance of promoting and preserving audio
storytelling for future generations
• The potential for audio storytelling to have a positive
impact on society
15. Discussion
• Encourage students to share their experiences with audio storytelling
• Discuss the different ways audio storytelling can be used for
educational, personal, and societal growth
• Encourage students to explore the different types of audio storytelling
available and to find their own favorite audio content
Editor's Notes
Why audio storytelling changes us?
Story convinces us to believe
Product needs intriguing stories
The power of ancient storytelling traditions remains a prominent influence in today’s society.
In the past, listening to radio is part of my daily routine.
The podcast world is filled with hundreds of shows that revolve around storytelling, like
The standard podcast,
The future podcast
MKBHD tech podcast
Etc.
Why you need to tell a story?
- In the modern era, It is a skill set that you should have.
You can use it anywhere, anytime
Telling better story means to have better communication
*Give example of storytelling context?
The purpose of storytelling?
Stories are used to shift ideologies
inform the uninformed
push an eager audience towards new ideas
Thank about the roles of communication
Information
Education
Entertainment
Advertisement
CON ARTIST is a person who tricks other people in order to get their money.
If you want to work in journalism industry, you need to be a good story teller.
If you want to be a podcaster
Shout caster
Streamer
Owner of brand
Educator
Content creator
It’s a skill that you can develop and improve along the way
It’s a lifelong learning skill.
Why you need to tell a story?
Important information needs to be memorable.
Often, this information comes in the form of data, facts, or statistics through written articles, TikTok videos, or tweets. These temporarily grab our curiosity, but we likely won’t remember it hours, days, or weeks later.
According to the research, only have eight seconds to grab someone’s interest
This means you have to aggressively compete to not only attract an audience to your information but to also help them absorb it.
Your information may be necessary to create change.
Perhaps you want to educate your audience or persuade them to take action.
If done right, it’s a powerful tool to help you achieve your goals.
Anticipation: You're excited for what the future holds, but you don't try to control it.
Expectation: You try to predict the future and restrict your happiness to one outcome.
When to speed up, when to slow down
When to change the pitch,
When to engage the audience
Anticipation: You're excited for what the future holds, but you don't try to control it.
Expectation: You try to predict the future and restrict your happiness to one outcome.
When to speed up, when to slow down
When to change the pitch,
When to engage the audience
Think roles of communication
Storytelling through podcasting is your most powerful communications tool.
Storytelling’s ability to powerfully influence people
Uri Hasson, a professor of psychology and neuroscience at Princeton University
found that as we’re listening to someone tell a story, our brain waves actually synchronize with the storyteller’s brain waves.
Our brains literally work to see the world through the storyteller’s perspective, opening us up to new ways of thought,
new information that could potentially shift our actions.
The storyteller may come from a different background or lived experience than us,
but their story helps us understand new concepts more powerfully than stand-alone facts.
We may not remember every detail of a story, but we’ll remember how it made us feel.
A story makes the information come alive. It causes us to pause, and reconsider beliefs we previously held.
As your audience connects with the storyteller on a more personal and emotional level,
they’re more likely to take action and share with others what they experienced while listening.
SO….
Story is King
Style is Key
Discussions what are the current situation of audio storytelling?
Not just podcast, but music such as rap music, vlog, videos,
Q: What do you see in the next 10 years? What are the possible ways to tell stories?
You don’t have to create the next big audio documentary.
You can if you want, but you can also incorporate storytelling into other podcast formats like interview talk shows, audio magazines, and narratives.
Think outside the box and ponder these questions:
What are the stories in your industry?
How can these stories impact your field?
How can your organization/industry tell these stories?
It’s time to teach, guide, and encourage your industry through audio storytelling.
Resources: from National Geographic – Creating an Audio Story
https://education.nationalgeographic.org/resource/creating-audio-story
The power of Storytelling Through Audio
https://voxtopica.com/the-power-of-storytelling-through-audio/#:~:text=Audio%20storytelling%20is%20intimate.,they%20resonate%20with%20their%20voice.
A History Of Audio Storytelling: From Radio To Audiobooks And Podcasts
https://bookriot.com/history-of-audio-storytelling/
A Beginner’s Guide To Audio Storytelling: What You Need To Know
https://whatsnewinpublishing.com/a-beginners-guide-to-audio-storytelling-what-you-need-to-know/
