The document outlines the steps needed to establish branding guidelines and launch a marketing campaign for a new foundation. Key tasks include cleaning up copy for branding review, examining the project timeline, preparing for a branding session, developing strategy and implementation checklists, creating social media platforms, applying the new branding identity, launching the marketing campaign, and ongoing maintenance.

1. Foundation
- Must have branding guidelines!!!! Emphasis, emphasis.
Clean up text – prepare for review of copy
- Sample / feedback on web look
- Review of landing pages
- Examine timeline
- Prep needed for branding session
Framework Built
- Strategy and Tactics
- Timeline and scope of work
- Visual and written checklists for implementation
- Social Media Management Guide
o Prepare for review
Plumbing Install
- Social Media Platform created
Painting the Walls
- Apply Branding
- Dump Content / Copy / Text
Move-In
- Invite Family and Friends to Help do some lifting
Throw a Housewarming Party
- Launch Campaign
Mow the Lawn
- Feed the Birds
- Milk the Cows