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Presentazione "Io sono cultura 2016"

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“Io sono cultura – l’Italia della qualità e della bellezza sfida la crisi”, rapporto elaborato da Fondazione Symbola e Unioncamere con la collaborazione e il sostegno dell’Assessorato alla Cultura della Regione Marche e di Sida Group, l'unico rapporto che annualmente quantifica il peso della cultura e della creatività nell’economia nazionale.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Presentazione "Io sono cultura 2016"

  1. 1. Io sono cultura - 2016 L’Italia della qualità e della bellezza sfida la crisi Ministero dei Beni e delle Attività Culturali e del Turismo  Roma, 23 Giugno 2016 Realizzato da: Partner: Con il patrocinio di:
  2. 2. Il Rapporto Io sono cultura Da oltre cinque anni, Unioncamere e Fondazione Symbola realizzano un rapporto di monitoraggio del sistema produttivo culturale e creativo condiviso e discusso con i principali attori dell’economia italiana Io sono cultura. Rapporto 2016 2011 2012 2013 2014 2016 2015
  3. 3. La rilevanza dei temi della cultura e della creatività nello scenario internazionale Cultura e creatività sono considerati uno dei motori primari delle economie avanzate. Per questo oggi sono al centro dell’attenzione di molti paesi, europei ed extra-europei. (ad es. centralità delle industrie creative nelle politiche di sviluppo del Regno Unito e del tema investimenti in cultura e creatività in Canada) Cultura e istruzione sono l’11° priorità del programma Juncker. Le priorità poste al centro della Commissione Cultura sono: il patrimonio culturale, le imprese creative e culturali, il Digital Single Market e il capitale umano. Tutti temi affrontati nel Rapporto «Io sono cultura». Io sono cultura. Rapporto 2016
  4. 4. Il Sistema Produttivo Culturale e Creativo (core cultura e attività creative driven) Il perimetro di attività del Rapporto prende in considerazione due dimensioni: 1. Il Core Cultura, composto da quattro macro-domini direttamente collegati ad attività culturali e creative: Industrie creative (Architettura; Comunicazione e branding; Design) Industrie culturali (Film, video, radio-tv; Videogiochi e software; Musica; Libri, stampa ed editoria) Patrimonio storico-artistico Performing arts e arti visive 2. Attività “Creative driven”, non appartenenti al core culturale ma nelle quali cultura e creatività entrano contribuendo allo sviluppo produttivo (made in Italy, ristorazione, ecc.). Io sono cultura. Rapporto 2016 CORE ICC CREATIVE DRIVEN
  5. 5. I numeri del Sistema Produttivo Culturale e Creativo (core cultura e attività creative driven) Io sono cultura. Rapporto 2016 VALORE AGGIUNTO miliardi di euro SISTEMA PRODUTTIVO CULTURALE E CREATIVO FINANZA E ASSICURAZIONI COSTRUZIONI SANITÀ METALLURGIA E MECCANICA OCCUPAZIONE 89,7 miliardi di euro 6,1% 6,1% 1.492 migliaia di addetti (totale economia - 1.468,9) (totale economia - 24.481) 89,7 81,4 71,9 78,7 34,3
  6. 6. Le cinque dimensioni del Sistema Produttivo Culturale e Creativo: le quattro del core culturale più le attività creative driven Io sono cultura. Rapporto 2016 VALORE AGGIUNTO Anno 2015 (Valori assoluti in miliardi di euro e incidenze percentuali sul totale economia) OCCUPAZIONE Anno 2015 (Valori assoluti in miliardi di euro e incidenze percentuali sul totale economia) CREATIVE DRIVEN 34,3 miliardi (2,3%) CREATIVE DRIVEN 577 mila (2,4%) PERFORMING ARTS E ARTI VISIVE 7,0 miliardi (0,5%) PERFORMING ARTS E ARTI VISIVE 127 mila (0,5%) PATRIMONIO STORICO- ARTISTICO 2,9 miliardi (0,2%) PATRIMONIO STORICO- ARTISTICO 52 mila (0,2%) INDUSTRIE CULTURALI 32,8 miliardi (2,2%) INDUSTRIE CULTURALI 486,7 mila (2,0%) INDUSTRIE CREATIVE 12,7 miliardi (0,9%) INDUSTRIE CREATIVE 250 mila (1,0%)
  7. 7. Le dinamiche Sistema Produttivo Culturale e Creativo (core cultura e attività creative driven) Io sono cultura. Rapporto 2016 Molto positive le dinamiche delle attività creative driven, nel core cultura spiccano le variazioni positive del design (imprese di design di moda, design industriale, disegnatori grafici, disegnatori tecnici, ecc.). VALORE AGGIUNTO OCCUPAZIONE
  8. 8. I dati positivi del design Le imprese del design (stesse attività considerate in precedenza) sono cresciute tra 2011 e 2015 del 10,9%. L’Italia nel design (stesse attività considerate in precedenza) è il secondo paese in Europa per fatturato (18,3% del valore UE), dietro solamente al Regno Unito. Guardando ai depositi di design si coglie un incremento nell’ultimo anno (2014) del 6,3%. Nel 2015 rispetto al 2014 per profili collegabili al design (disegnatore artistico, tessile e per case di moda, grafico creativo, pubblicitario, ecc.), la richiesta nell’industria e nei servizi alle imprese è aumentata del +53,8% (+17,7% la media). Io sono cultura. Rapporto 2016
  9. 9. I dati positivi del design Le imprese del design (stesse attività considerate in precedenza) sono cresciute tra 2011 e 2015 del 10,9%. L’Italia nel design (stesse attività considerate in precedenza) è il secondo paese in Europa per fatturato (18,3% del valore UE), dietro solamente al Regno Unito. Guardando ai depositi di design si coglie un incremento nell’ultimo anno (2014) del 6,3%. Nel 2015 rispetto al 2014 per profili collegabili al design (disegnatore artistico, tessile e per case di moda, grafico creativo, pubblicitario, ecc.), la richiesta nell’industria e nei servizi alle imprese è aumentata del +53,8% (+17,7% la media). Io sono cultura. Rapporto 2016
  10. 10. Il ruolo del Sistema Produttivo Culturale e Creativo (core cultura e attività creative driven) nei territori Io sono cultura. Rapporto 2016 VALORE AGGIUNTO OCCUPAZIONE
  11. 11. La struttura imprenditoriale del Sistema Produttivo Culturale e Creativo (core cultura e attività creative driven) Io sono cultura. Rapporto 2016 CREATIVE DRIVEN 124.322 CORE CULTURALE 288.199 IMPRESE 412.521 CREATIVE DRIVEN + CORE CULTURALE CORECULTURALECORECULTURALE Principali settori del core culturale Libri, stampa ed editoria 98.726 Architettura 62.474 Comunicazione e branding 43.605 Videogiochi e software 32.743 Design 19.108 Gli imprenditori del core culturale IMPRESE FEMMINILI 52.701 18,3% delle imprese core IMPRESE GIOVANILI 24.465 8,5% delle imprese core IMPRESE STRANIERE 10.715 3,7% delle imprese core
  12. 12. Il lavoro nel Sistema Produttivo Culturale e Creativo (core cultura e attività creative driven) Le professioni Culturali e Creative premiano l’impiego dei giovani. Nel Sistema Produttivo Culturale e Creativo, il 24,2% dei professionisti ha un’età compresa tra i 25 e i 34 anni, ovvero 3,4 punti percentuali più che nel resto dell’economia Io sono cultura. Rapporto 2016 Distribuzione degli occupati nel Sistema Produttivo Culturale e Creativo e nel resto dell’economia per classi di età Anno 2015 (valori percentuali) Anche la fascia immediatamente superiore (35-44 anni) mostra una maggiore incidenza nel Sistema Produttivo Culturale e Creativo (33,8% contro 31,3%)
  13. 13. Gli effetti moltiplicativi del Sistema Produttivo Culturale e Creativo (core cultura e attività creative driven) Per ogni euro di valore aggiunto prodotto dal Sistema Produttivo Culturale e Creativo, se ne attivano altri 1,8 nel resto dell’economia. È così che dagli 89,7 miliardi di euro di valore aggiunto del settore si arriva ad un totale di filiera pari a 249,8 miliardi, equivalenti al 17% del valore aggiunto nazionale. Io sono cultura. Rapporto 2016 89,7 mld (6,1%) SISTEMA PRODUTTIVO CULTURALE E CREATIVO 249,8 mld (17,0%) TOTALE FILIERA CULTURA 160,1 mld (10,9%) ATTIVAZIONE
  14. 14. Cultura e attivazione del turismo Io sono cultura. Rapporto 2016 Spesa attivata dall’industria culturale, ripartizione geografica Nord Ovest SPESA ATTIVATA milioni di euro % SU TOTALE SPESA TURISTICA Nord Est Centro Sud e Isole ITALIA 37,5%29.068,9 42,1%6848,7 44,2%7112,9 36,2%8708,8 30,2%6398,5 29,1 miliardi di Euro ERA IL 33,6% nel 2011 37,5% DEL TOTALE SPESA TURISTICA ATTIVATI DAL SISTEMA CULTURALE
  15. 15. In conclusione: alcuni spunti di rilievo I dati del Rapporto evidenziano performance molto positive per la componente creative driven del settore. Le industrie più propriamente culturali e creative (meno strutturate dal punto di vista imprenditoriale) , per contro, sembrano soffrire di più. Tutto questo richiama ai temi del sostegno alla nuova imprenditorialità e alla formazione (anche manageriale). Il digitale in alcuni casi come il cinema, la musica e il patrimonio culturale già rappresenta un elemento di forte spinta per il settore. Una indagine Unioncamere evidenzia come le imprese che puntano sulla creatività sono più «digitalizzate» delle altre (76,3% rispetto a 54,4%). 1 2 3 4 Io sono cultura. Rapporto 2016
  16. 16. Io sono cultura - 2016 L’Italia della qualità e della bellezza sfida la crisi

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