EMBA with 22 years experience

1. PIJUSH KANTI SARMA SARKAR
Cell No. / +91 9831278240(M)
Email: pkss1@rediffmail.com
EXECUTIVE SUMMARY:Executive MBAprofessional with more than 21 years of
diversified experience in Strategic Marketing, Global Business development, Value
based selling, Strategic TerritoryPlanning, Chanel Management, TechnologyTransfer
from Overseas & New Product Development in India ,Regional ,Branch &Project
Management.
 Countries Visited: Germany, The Netherlands, Indonesia, Malaysia, Thailand, Vietnam, Srilanka,
Nepal, Bhutan &Bangladesh for training and business development activities.
PROFESSIONAL EXPERIENCE:
Deputy General Manager-Business Development-Gem Allied Industries Pvt.Ltd
Kolkata,Nov2015..Cont
 Gem allied Industries is a pioneer manufacturer of Tea processing machineries, Dryers
for food processing ,tobacco, sugar, coconut and screening machines for plastics,
fertiliser, chemicals etc. etc. It is 31 years old company and exporting machines to 50
countries around the world. It is a Govt. Recognised Export House.
 Prepare Global business plan and strategy for different products for different industries.
 Market segmentation and estimate potential for New Products and formulate the strategy
to tap the target audience.
 Make selective visits to Key customers (Agency Houses) to promote Existing products
range and well as new products.
Export Manager –Global Business Development,Strategic Marketing &New Product
Development. Channel Management-Tega Industries Limited, Kolkata, May 2011-Oct.2015
 Tega industries limited an Indian MNC having manufacturing facilities in India,South Africa, Australia and Chile
and with 14 international offices and 20 domestic offices,Total strengths 800 and turnover around 900 corers.
Tega is basicallyserved in core engineering sectors like Mining,Mineral beneficiation,Steel and Bulk &Solid
materials handling industries,
 Design,Implementand facilitate Global Marketing Strategy to meet the needs of the overall business plan of the
SBU’s.
 Manage sales and marketing budgets ofthe SBU’S business and oversee the development and managemen t of
internal operating budget.
 Identify and develop strategies and initiate action plans to tap new and existing market in line with company value
based selling approach of solution selling to provide total solution to customer.
 Work in close co-ordination with R&D and SBU team for new product development from idea generation to
commercial launch as per the market need and customer voice.
 Work in close co-ordination with R&D and SBU team for new product development from idea generation to
commercial launch as per the market need and customer voice.
 Work in close co-ordination with country offices and Global distributors for after sales support.
 Select, Train, develop and sensitize the sales and support team for solution selling not mere product selling.
 Identify, evaluate and selectdistributors/channel partners for expansion ofbusiness volume in Global market and
promote positive relations with partners, vendors and distributors.
 Conflictmanagementbetween the company,Dealers& Customers through effective communication, coordination
& inter-linkages to maximum business achievements, dealer satisfaction customer satisfaction.
 Strategic planning,reviewing & auditing annual business & infrastructural objectives for dealer
development/channel management. Identification ofkey account customers& strategizing the customized plans
for making them loyal&&referral customers.

2.  Planning and development of Marketing and communication activities to maximize brand awareness through
communicating with currentand competitive buyers establishing alliances and developing promotional strategies
to increase market share.
 Identify new technology / equipment / product across the GLOBE, Select the right partner /TECHNOLOGY, Make
preliminarybusiness potential analysis ( globally ) and business plan, Get the market potential survey done for-
India and Globally, Enter into an agreement for marketing or JV ,Organise technology transfer / training on the
product to TEGA employees,
 Make selective visits to potential prospects along with the Principal,Selectsites for trial of the product and make a
costeconomics Proposal to the prospective clients for trial ( in consultation with Principal ).
 Formulate the pricing strategy ,Get trial order to conducttesting at site, Order the items to Principal and get the
material delivered atsite,
 Install the PRODUCT /EQUIPMENT at site (with help from Principal ), Draft finalisation of advertisement and
media finalization Formal launch of the product through advertisements & trade show.
 Key Accomplishments:
 Prepared the Global Business Plan& Marketing Activities to tap USA, Australia, Latin America, Europe Turkey, South
& North Africa and ASEAN market for Wear and conveyor products based on innovative and practical value based
selling model.
 Estimated customer wise,Industrywise ,Branch wise,SBU wise and order type(Spare, Conversion & project) market
potential and tega market share.
 Estimated market potential (global and domestic) for identified new products and make a busines s plan and
marketing strategy for commercial launch of those products.
 Closed the deal with an Agreement with some identified foreign companies (Germany, Spain, Israel,
South Africa) for technology transfer, JV, marketing rights and introduce their products in Indian market.
 Got trained in Germany at principal(HESE Gmbh) manufacturing location for technology transfer and better
understanding the products application areas(under Ground mine)
 Conduct training to all sales team of Tega(Pan India basis) on all new products for value based solution selling to
the customers.
 Successful trial run and commercial launch ofnew products in two Indian major company (NMDC,TATA STEEL) from
Spain.
 Sales Manager-East-- Ramu Machinery Pvt. Ltd.-Bangalore(A Division of Homag India Pvt Ltd, Homag Gmbh,
Germany). Kolkata,Feb 2008 to April,2011
 RMPL specializes in selling and servicing of Imported Wood Working Machinery. RMPL Works with several leading
manufacturers(Principle) from Italy, Germany, Spain and Taiwan for key areas of operation in solid wood and panel
process .It is also a Division of Homag India 100% subsidy of Homag Group, GERMANY whose presence in 80
countries around the world.
 Conduct market analysis based on market segment(Solid wood ,Ply wood and panel processing) to understand
consumer behaviour, market demand and competitor strategy to tap the potential customers.
 Formulate strategic territory rolling plan for business development in tune with market potential targeted customer
segment and forecasted business growth.
 Educate the customers who are doing business on conventional process and convertthem to use imported machines
for more accuracy, better finish on their existing end products.
 Formulating and implementing IMG(intensified marketing group) and dealer selection and development plan to
maximum coverage untapped potential customer across the assigned territory.
 Selection, training and motivation to high skilled service personnel to generate spares business during free/paid
service calls at customer locations.
 Participated Various trade show related to this Industries at all locations in India to promote the products.
 Notable Achievement:
 Developed the assigned territory from scratch level.
 Increase business volume from Rs.10 lacs to 350 lacs within 3 years.
 Entered new geographic location –Bangladesh and Bhutan and secured order.

3.  Developed some new customers with good volume of orders and ensure for sustainable revenue generation from
spares and service business.
 Identified some other application areas and introduced new machines from existing product basket.
 Sales &Service Manager-Aluminium Industries(Assam) Pvt.Ltd
Kolkata, Jan 2003 to Jan 2008
 AIPL is a leading manufacturer of all range of Tea processing machineries, Plywood dryers and conducting various
Turnkey Projects for Tea factory & other construction work.
 Accountable for marketing Tea Manufacturing Machines across North Bengal, Tripura and Assam region along with
overseas market viz. Bangladesh, Nepal & Srilanka, installing and rendering after sales support for the same.
 Initiate some of out of the box strategy to boost the sales growth of some high value machines and get better EBITA
margin.
 Visited Srilanka and identified some machines and get the dimensions to make production drawing.
 Convinced the higher management to enter into new segment Tea manufacturing(Orthodox Tea) and developed
some products which was not been used in Indian market.
 Notable achievement:
 Successfully achieved the through effective projected sales targets managerial skills.
 Bagged many new clients for the company and contributed in generating business.
 Entered into new geographical location-Bangladesh Nepal and Srilanka and sold machines there.
 Successfully launch of new products(concept developed from Srilanka) into Indian market .
 Established good Agent network in Bangladesh and Srilanka and secured recurring order through them.
 Initiated aggressive marketing and improved after sale service in the assigned region.
 Branch Manager-Steels Worth Limited, Siliguri,July 1999 to Dec 2002
 Successfully opened new branch office at Siliguri, WB proximity to large customer base for better sales and service
operations and can cover Nepal also.
 Formulating and Implementing strategic territory business development plan for marketing, operations, finance,
infrastructure& human resources as per market potential. targeted customer segment and to meet forecasted
business growth.
 Notable Achievement :
 Boosted up the Sales from Rs.2Crore to Rs.4.15Crore through efficient managerial skills.
 Played a key role in setting up a new unit region for deeper market penetration..
 Ropeway Engineer-Arial Ropeway &Mechanical Handling Pvt Ltd.Kolkata,May 1996 to July
1999.
 Accountable for Project planning & execution at various locations viz. Nagaland, Orissa and Andhra
Pradesh,along with project marketing and suggesting improvements in the existing system.
 Notable Achievements
 Successfullyinstalled various RopewaySystems for capacity enhancementand trouble shooting, namely - Hindalco,
Renukoot (U.P), Diamond Cement Plant, Damo (M.P) Heavy Water Plant, Managuru (A.P).
 Instrumental in conducting surveyfor new ropeway projects across India,viz. Maharashtra,Gujarat, Orissa & Assam.
 Played a key role in executing and commissioning ofprojects within the stipulated time
Previous Experience
Jul’95 – Jun’96 - S Mukherjee & Company, Kolkata - As Site Supervisor
Oct’93 – Apr’94 - SUPIND Private Limited, Kolkata - As Assistant Supervisor
TRAININGS ATTENDED
1 year Training Programme (G.O.I.) on Machine Shop , Assembly Shop , Tool Room , QA, QC and CNC
Machine Operation at Rifle Factory , Ishapur (West Bengal) under Ministry of Defence (Govt. of India).
ACADEMIC QUALIFICATIONS

4. Executive MBA, Specialisation in Industrial Management from ISBM-Mumbai, 2011
Diploma in Mechanical Engineering, 1993,NCP, Kolkata
PERSONAL DETAILS
 Date of Birth : 10th
January 1972
 Residential Address : Janmabhumi Complex. Flat No.301A. 409,T.N.Mukherjee Road. P.O.-Makhla
Dist.-Hooghly. P.S.-Uttarpara .PIN-712245 .State-West Bengal. INDIA