Learn through this case study how PharmaState Academy's "Comprehensive Data Analysis Training Program" could solve W&W Pharma's issue related to their data analysis for their marketing and brand management teams.

1. HOW W & W PHARMA SOLVED THE ISSUE
OF THEIR DATA ANALYSIS?

2. Damyanti, the Group Brand Manager
at W&W Pharma who headed a team
of seven brand managers, is
overawed seeing data from
prescription audit, shop audit,
internal MIS!

3. Wow! So much of data! But how
the hell do we analyze these for
a meaningful interpretation and
to the advantage of my
brands?”

4. “Do we need to invest in AI
or will the combined
brilliance of the human
minds of my team who work
extensively be leveraged?"

5. “Can we ask PharmaState
Academy to conduct a
workshop for the all the
73 brand managers of W & W
Pharma on Comprehensive
Data Analysis (CDA)?”

6. Moreover, Damyanti Knew
that Pravin Virkud and
Zena D’Souza who are
experts in Prescription
Data Analytics are
educators at
PharmaState Academy”

7. SO, DAMYANTI SPOKE TO
HER SR. VICE PRESIDENT
VIBHAV KAMAT, WHO
IMMEDIATELY AGREED.

8. “Yes Damyanti,”our brand managers
must know that Comprehensive Data
Analysis is important in brand building
because it makes studying data a lot
simpler and more accurate.

9. It helps you straightforwardly interpret
the data so that you don't leave anything
to chance. Comprehensive Data Analysis
could help you generate industry-
disruptive insights and give W&W Pharma
a competitive edge.”

10. DAMYANTI SPOKE TO
DR. SWATI AT
PHARMASTATE ACADEMY

11. “Dr. Swati, we need your assistance
in Comprehensive Data Analysis. We
are lost in the sea of data".

12. “Help us in the process of inspecting,
cleansing, and transforming data from four
datapoints viz. prescription audit, shop
audit, internal MIS and our interviews with
patients and doctors".

13. “Together we shall discover useful
information for the brand which will
support our decision-making".

14. “Sure Damyanti! We have people
in our team with a combined
experience and wisdom of over a
hundred years who can assist you in
the ‘Four Datapoints’".

15. 1. Data from prescription audit
2. Data from shop audit
3. Data from internal MIS
4. Data from interviews with padocumers

16. “Yes. Dr. Swati, we at W & W Pharma do
not want to overlook any of these; all are
equally important to build eternal brands,
brands that last”.

17. VIBHAV KAMAT AND DR. SWATI SINHA
SIGNED THE CONFIDENTIALITY
AGREEMENT AND THE WORKSHOP
STARTED...

18. Learn Comprehensive Data
Analysis
An important industry skill with
hands-on training with people who
are passionate about this aspect of
brand management. Work on the
cutting-edge tools they will provide.

19. For Whom?
This workshop will work best for
those companies who want to take
their brand to the leadership
position.
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