Drug advisor otc (intro)


Published on

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Drug advisor otc (intro)

  1. 1. Who is your product “advocate” within the retail store? © 2013, LearnSomething Inc.
  2. 2. Who is your product “advocate” within the retail store? Product and shopper engagement training for the Pharmacy Team © 2013, LearnSomething Inc.
  3. 3. Filling the Product Information Void}  Putting product knowledge in the right hands has been a long-standing challenge for manufacturers.}  DrugAdvisor OTC™ delivers the solution. © 2013, LearnSomething Inc. 3
  4. 4. DrugAdvisor OTC™ Makes the Right Connections!Who “speaks” for your products in retail stores?DrugAdvisor OTC™ allows manufacturers to:}  Deliver consistent and timely messages to retail staff on selected products, including: •  New product launches •  Product innovation •  Patient Counseling Tips •  Dosing and Administration •  Treating Side Effects}  “Speak” directly to retail staff using LearnSomething’s ePortals – with 85% penetration into retail chains! © 2013, LearnSomething Inc. 4
  5. 5. DrugAdvisor OTC™ FormulaWhy retailers value DrugAdvisor OTC™ programs… }  Boosts the Pharmacy Teams knowledge to interact with shoppers }  Enhances the Pharmacy Teams ability to deliver superior customer service, and that one-to-one relationship }  Provides a greater level of job satisfaction for the Pharmacy Team }  Timely, convenient course design and deliver … easy to integrate with marketing/ merchandising plans }  Fit hectic retail environment – allow users to complete courses anytime © 2013, LearnSomething Inc.5
  6. 6. Feedback we’ve received …Pharmacy Teams respond to DrugAdvisor… 94% of surveyed pharmacists Strongly Agree or Agree* }  DrugAdvisor information is “beneficial to my practice”Participants said: §  “I will be better able to help patients… §  “Very practical and informative.” “Excellent information for pharmacists… we can provide more helpful guidance to our patients.” §  “Excellent presentation! Great info!” §  “Great learning tool…wish more manufacturers would do the same.” © 2013, LearnSomething Inc. 6
  7. 7. Leading retailers currently investing in Wellness Advisors © 2013, LearnSomething Inc. 7
  8. 8. Sample Course McNeil Consumer Healthcare}  Course Link}  Then click the view sample box View Sample © 2013, LearnSomething Inc.8
  9. 9. Why DrugAdvisor OTC™ ?Smart Product Education, Efficient Distribution}  Product knowledge mini-courses §  Allows the manufacturer to deliver a consistent, customized and branded education. §  Allows the retailer the opportunity to customize with a specific “call to action”}  Cost effective & ready to go … §  The DrugAdvisor OTC™ mini-courses are delivered through LearnSomething’s current education network. §  Retail employees are familiar with the network interface §  No learning curve. §  Employees just point, click … and learn! © 2013, LearnSomething Inc. 9
  10. 10. Why LearnSomething?The leader in delivering product and shopper engagementtraining to retailers…}  85% penetration into retail chains}  165 retail banners}  100,000+ learning events delivered monthly}  2 million+ active learners supported}  10+ years developing & delivering eLearning for retailers © 2013, LearnSomething Inc. 10
  11. 11. Best Practice 6 Simple Steps to Success1.  Identify the business need/opportunity2.  Align on top 3-5 retail accounts3.  Engage client sales team in vetting interest and program relevance with key retail accounts4.  Manufacturers collaborate with LearnSomething in developing a 5-7 minute mini-course for the retailer.5.  Manufacturers sales team collaborates with LearnSomething to jointly gain retailer participation/”opt-in”.6.  When selected by the retail partner, LearnSomething uploads the course to the retailers existing ePortal. © 2013, LearnSomething Inc. 11
  12. 12. Pricing Information $30K Package includes: }  Customer Course Development and Production }  Hosting on LearnSomething’s education network }  Uploading to 5 Retail Partners (including one National and four Regional retailers) }  Robust tracking to chart program reach and measure impact © 2013, LearnSomething Inc. 12
  13. 13. Contact Information Siena Long Managing Director, Shopper Innovation slong@learnsomething.com 480.226.4940 Mark Valesano Business Advisory Board mvalesano@me.com 480.980.7766 Brian Vann VP, Business Development bvann@learnsomething.com 678.362.9803 © 2013, LearnSomething Inc. 13