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Web Designer/Developer Hybrid a.k.a. Hybrid Designer
Contact Info: Peter Walker	
http://WalkerTechArts.com!
walkertecharts!
petermwalker!
peterwalkertexas	
peter.walker@walkertecharts.com
RESPONSIVE EMAIL DESIGN
47%	
of email opens are
on mobile devices.	
Source: http://emailclientmarketshare.com	
WHY RESPONSIVE DESIGN?
80%	
of people delete an
email if it doesn’t look
good on their device.	
WHY RESPONSIVE DESIGN?
150 x / day	
The average number of
times a person looks at
their mobile device.	
WHY RESPONSIVE DESIGN?
Fluid layout - uses percentages instead of widths.	
Effect - when the size of the browser window changes, the design adapts to the
window size.
RESPONSIVE DESIGN
ADAPTIVE DESIGN
• Media Queries - add changes to CSS for devices of a particular width.	
• Usually in the head of the HTML5 document 	
• In the style.css or custom coded CSS page for the device.
Smartphones - 320px wide by 480px high - Portrait!
<link href="css/iphone.css" rel="stylesheet" 	
media="only screen and (min-device-width: 320px) and (max-device-width: 480px)">
html after <title> in <head> of document
!
<style type=”text/css”> rules <style>!
<html>!
<head>!
<title>Awesome Email</title>!
<style type=”text/css”> !
rules !
</style>!
</head>!
<body>
Media Query
!
@media screen and (max-width: 480px)!
<html>!
<head>!
<title>Awesome Email</title>!
<style type=”text/css”>!
@media screen and (max-width: 480px) !
rules !
</style>!
</head>!
<body>
Style Rule - Change Navigation!
!
table[class="nav"]{ width: 100% !important; padding: 10px }!
Style Rule - Enlarge fonts!
!
td[class="body-header"]{ font-size: 18px !important; }!
Style Rule - Change Colors!
!
td[class=”body-copy”]{ color: #dddddd; }!
Style Rule - Add Padding!
!
td[class="body"]{ padding: 15px !important; }!
Style Rule - Change or Hide Content!
!
td[class="mobile-hide"]{ display: none; }!
The HTML
!
CSS = the type of container !
or element within the html.!
<html>!
<head>!
<title>Awesome Email</title>!
<style type=”text/css”>!
td[class="body-header"]{font-size: 18px !important; }!
rules !
</style>!
</head>!
<body>!
<table><tr>!
<td align=“left” class=“body-header”></td></tr></table>!
Amazon Kindle Fire	
Amazon Kindle Fire HD	
Android 4.x Email (OEM)	
Windows Phone 7.5	
Blackberry OS 6+	
SUPPORTED APPS - RESPONSIVE DESIGN
Apple iPhone	
Apple iPad 	
Apple iPod Touch	
BlackBerry Playbook	
Palm Web OS 4.5	
SUPPORTED APPS - RESPONSIVE DESIGN
Gmail	
iPhone Mailbox	
Android 2.1	
AndroidYahoo! Mail	
Blackberry OS5	
Windows Mobile 6.1	
Windows Phone 7; 8	
Windows Surface	
UNSUPPORTED APPS - RESPONSIVE DESIGN
NEXT PRESENTATION
RESPONSIVE IMAGES
Contact Info: Peter Walker	
http://WalkerTechArts.com!
walkertecharts!
petermwalker!
peterwalkertexas	
peter.walker@walkertecharts.com

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Responsive email design

  • 1. Web Designer/Developer Hybrid a.k.a. Hybrid Designer Contact Info: Peter Walker http://WalkerTechArts.com! walkertecharts! petermwalker! peterwalkertexas peter.walker@walkertecharts.com
  • 3. 47% of email opens are on mobile devices. Source: http://emailclientmarketshare.com WHY RESPONSIVE DESIGN?
  • 4. 80% of people delete an email if it doesn’t look good on their device. WHY RESPONSIVE DESIGN?
  • 5. 150 x / day The average number of times a person looks at their mobile device. WHY RESPONSIVE DESIGN?
  • 6. Fluid layout - uses percentages instead of widths. Effect - when the size of the browser window changes, the design adapts to the window size. RESPONSIVE DESIGN
  • 7. ADAPTIVE DESIGN • Media Queries - add changes to CSS for devices of a particular width. • Usually in the head of the HTML5 document • In the style.css or custom coded CSS page for the device.
  • 8. Smartphones - 320px wide by 480px high - Portrait! <link href="css/iphone.css" rel="stylesheet" media="only screen and (min-device-width: 320px) and (max-device-width: 480px)">
  • 9. html after <title> in <head> of document ! <style type=”text/css”> rules <style>! <html>! <head>! <title>Awesome Email</title>! <style type=”text/css”> ! rules ! </style>! </head>! <body>
  • 10. Media Query ! @media screen and (max-width: 480px)! <html>! <head>! <title>Awesome Email</title>! <style type=”text/css”>! @media screen and (max-width: 480px) ! rules ! </style>! </head>! <body>
  • 11.
  • 12. Style Rule - Change Navigation! ! table[class="nav"]{ width: 100% !important; padding: 10px }!
  • 13. Style Rule - Enlarge fonts! ! td[class="body-header"]{ font-size: 18px !important; }!
  • 14. Style Rule - Change Colors! ! td[class=”body-copy”]{ color: #dddddd; }!
  • 15. Style Rule - Add Padding! ! td[class="body"]{ padding: 15px !important; }!
  • 16. Style Rule - Change or Hide Content! ! td[class="mobile-hide"]{ display: none; }!
  • 17. The HTML ! CSS = the type of container ! or element within the html.! <html>! <head>! <title>Awesome Email</title>! <style type=”text/css”>! td[class="body-header"]{font-size: 18px !important; }! rules ! </style>! </head>! <body>! <table><tr>! <td align=“left” class=“body-header”></td></tr></table>!
  • 18. Amazon Kindle Fire Amazon Kindle Fire HD Android 4.x Email (OEM) Windows Phone 7.5 Blackberry OS 6+ SUPPORTED APPS - RESPONSIVE DESIGN
  • 19. Apple iPhone Apple iPad Apple iPod Touch BlackBerry Playbook Palm Web OS 4.5 SUPPORTED APPS - RESPONSIVE DESIGN
  • 20. Gmail iPhone Mailbox Android 2.1 AndroidYahoo! Mail Blackberry OS5 Windows Mobile 6.1 Windows Phone 7; 8 Windows Surface UNSUPPORTED APPS - RESPONSIVE DESIGN
  • 21. NEXT PRESENTATION RESPONSIVE IMAGES Contact Info: Peter Walker http://WalkerTechArts.com! walkertecharts! petermwalker! peterwalkertexas peter.walker@walkertecharts.com