KY HIghland Investment Corporation EKCEP ICE HOUSE TRAINING PROGRAM

Eastern Kentucky Concentrated
Employment Program [EKCEP] Presentation
Ice House Entrepreneurship Program
Peter H Hackbert
Certified IHEP Facilitator
Kentucky Highlands Investment Corporation
London, KY
September 10, 2015

Kentucky Career Center [KentuckianaWorks] early IHEP adopters

IHEP youth participants used lessons learned and submitted
opportunity plans for ventures they would like to pursue

66% of the 400 youth hired for Louisville SummerWorks2012,
entered IHEP competition

The Kauffman Foundation, inspired by the book,
funded development of the course.

Research supports the increased value that todays employers place on
employees who have an entrepreneurial spirit or mindset that
embraces problem solving, critical thinking, and out-of-the-box idea
generation. The employee gains from the comfort and security of a
corporate setting while being appreciated for their entrepreneurial
spirit which is permanent and elevates confidence to ultimately open
their own entrepreneurial venture.
-Pikes Peak Community College Program Review, Fall 2014

Show Kauffman Sketchbook “Entrepreneurial
Mindset” You Tube Video [3:50]

Who Owns The Ice House? Eight Life Lessons from
an Unlikely Entrepreneur
YouTube Video [2:31]

Show 3 Entrepreneurs and
IHEP model YouTube” Video
[3:27]

Problem-Based Learning
and
Experiential Learning

Problem-Based Learnings
1. Student centered learning
2. Learning occurs in small groups
3. Facilitator is the teacher
4. Problems are introduced early in the learning process
5. Problems simulate the development of problems solving
skills
6. New knowledge is obtained through self-directed
learning

Experiential Learning
1. Students become aware of problem or unmet need
2. Student observes the problem and consider what is
working or failing
3. Students think about ways to solve the problem,
and /or improve the existing solution
4. Students are encouraged to “test” their solutions
and interact with those who may also experience
the problem.

Ted & Sirena Moore “snapshot” on a
YouTube Video [1:40]

Facilitation is asking the right questions and
guiding the conversation
• Did you notice…?
• Why did that happen?
• Does that happened in life?
• Why does that happen?
• How can you use that?

Brian Scudmore, Founder & CEO,1-800-GOT-JUNK,
discovers an opportunity YouTube Video [1:31]

ICE HOUSE OPPORTUNITY DISCOVERY CANVAS
Describe the problem being
solved or need being fulfilled
Describe your idea for a product
or service
Describe solutions currently
available
How is your idea or service
different/unique?
How many people have this
problem?
How will you reach potential
customers? (marketing & sales)
Why will your customers buy
your product or service? (What is
your brand?)
How will your customers buy
your product or service?
(Online, through partnerships with
existing businesses, standard store)
How can you test assumptions in
the real world?
(quickly and cheaply)
Interviews =
Phase 1:
Understand the
Problem
Phase 2:
Finding a
Solution
Phase 3:
Problem-
Solution-
Connection

or service
available
different?
problem?
customers?
(marketing & sales)
your brand?)
the real world?
Example 1
Trash Hauling
People have lots of
junk that
accumulated over
time and is
difficult to remove
Unreliable
unprofessional
services
Door to door
sales
Not sure
Clean trucks,
reliable,
professional
services
Easy
affordable
solution,
friendly service
Pay upon
demand
Print fliers,
knock on doors,
survey
Interviews = 12
Phase 1:
Understand the
Problem
Phase 2:
Finding a
Solution
Phase 3:
Problem-
Solution-
Connection

or service
available
different?
problem?
customers?
(marketing & sales)
your brand?)
the real world?
Example 2
Trash Hauling
People have lots of
junk that
accumulated over
time and is
difficult to remove
Unreliable
Unprofessional
services
Door to door sales
Not sure
Clean trucks,
reliable,
professional
services
Easy affordable
solution, friendly service
Pay upon demand Print fliers, knock on
doors, survey
neighbors
Approximately 1
out of every 100
households
Word of mouth,
yard sales
Convenient reliable,
friendly service
Pay upon completion
Commercial accounts
billable
Rent a truck,
determine if people
will actually pay
Difficult to identify
Not customer
friendly
Interviews = 23
Phase 1:
Understand the
Problem
Phase 2:
Finding a
Solution
Phase 3:
Problem-
Solution-
Connection

or service
available
different?
problem?
customers?
(marketing & sales)
your brand?)
the real world?
Example 3
Trash Hauling
People have lots of
junk that
accumulated over
time and is
difficult to remove
Unreliable
Unprofessional
services
Door to door sales
Not sure
Clean trucks,
reliable,
professional
services
Easy affordable
solution, friendly service Pay upon demand
Print fliers, knock on
doors, survey neighbors
Approximately 1 out
of every 100
households
1 out of every
250 households
Word of mouth,
yard sales
Website
Convenient reliable,
friendly service
Recognizable - familiar
brand
Pay upon completion
Commercial accounts
billable
Rent a truck,
determine if people
will actually pay
Difficult to identify
Not customer friendly
Untrustworthy - People
are afraid to hire them
Interviews = 34
Phase 1:
Understand the
Problem
Phase 2:
Finding a
Solution
Phase 3:
Problem-
Solution-
Connection

The Ice House Model
• Combines book assignment
• Narrated online chalkboard
• 15 entrepreneurial video interviews (35 to 90 minutes in length)
• Flipped learning over the readings and chalkboard
• In-class peer-to-peer discussion
• An Opportunity Discovery Canvas
• Flexible delivery time schedule including a 5-day; 15-week course
design

Session 1
E Champions Training
Peter H Hackbert
February 5, 2016
Union College., Barbourville KY

How The Ice House Model Works
• Companion Text
• Video Chalkboard Lessons
• Multiple Choice
Assessments
• Discussions
• Application Assignments
• Reflection Assignments
Additional Course Elements
• Community Engagement
• Student Presentations
• Personal Vision Statements
• Ice House Analysis

Application Assignments Overview
Individual Assignment
•Lesson 1
•Lesson 2
Group Assignments
•Lessons 3-8

Reflection Assignment
First Reflection Assignment
Describe the future they want to create and
obstacles they need to overcom
Final Reflection Assignment
Develop a Personal Vision Statement describing
their vision of the future they want to create

Lessons 1 & 2
Individual Comments
Group Comments

Review the Proposed Session
Schedule
Individual Comments
Group Comments

Session 3
The Second
Peter H Hackbert
February 19, 2016

Agenda
• Identify / Review the eight
lessons
• Highlight the entrepreneurs
• Identify obstacles
• Why is Tacit Knowledge
important?
• What is a mindset?
• React vs Response
• Locus of Control
• Forming Habits
• Achievement Habits
• Imagining the Life You Want to Create
• The Power of Focus
• Methods / Resources / Exercises to
Create Lives and Focus
• Next Assignment

Student-Generated Discussion
Which of the eight lessons most intrigue
you?

Which of the entrepreneurs
(Ryan, Ted and Sirena, Dawn, Rodney, Brian )
introduced were most interesting to you?
Why?

Facilitated- Generated Discussion
What do you think is required to succeed as
an entrepreneur?
(Brains, innate ability, luck money, risk
tolerance, patentable idea, etc.?)

Facilitated- Generated Discussion
What do you see as the greatest obstacle(s)
to becoming an entrepreneur?

Facilitated-Generated Discussion
Tacit Knowledge = Knowledge from the real
world experience that may be valuable to
others, but is difficult to articulate or convey.
So in your area what are examples of tacit
knowledge?

What factors influence our mindset? How
does our mindset affect the choices we
make?

What is a mindset? Why it is important to
succeeding in school, in your career and in
life?

Small Group Discussion
Rodney’s Mindset
[see video Mindset Defined [29:57]

Reflective Assignment
Think about, imagine the life you want to
create?

Lesson 1 - The Power to Choose
What social or environmental factors
influence our choices in our culture today?

How did Rodney’s story reveal how we
react vs respond?
[See video 20:35]

Facilitated Generated Discussion
Lesson 1 – Locus of Control
How does an internal locus of control
influence our decisions? How can this shift in
awareness alter life at home, in school and in
your career?

Facilitated Generated Discussion
Lesson 1 – Locus of Control
How did Uncle Cleve exercise his power to
choose? What he influenced by an internal or
external locus of control?

Lesson 1 - Locus of Control
How was David Petite influenced by his
environment and locus of control?
See video [29:50]

An Assessment: Locus of Control

How did Scudamore's imagine of the life he
wanted to create progress over time?
[see video 35:38]

How did Ryan Blair’s vision and focus
progress over time?
[See video 42:30]

Lifeline Discovery
Low Points
High Points
Excitement
/
Enjoyment
Learning to
ride a bike
Falling in
the mud
after my
first ride
w/o
training
wheels
Forgetting mom's
signature on the
detention slip
Failing my OAT’s
Losing the Spelling Bee
on rhythm
Got my license
Wrecked my car
Made Varsity
Hit 1st Home Run
Grandmother
passed away
My 1st detention
Being the 1st to pass
the times tables test
Learning to
whistle
Reading to my
Grandma for the
first time
Graduated Top 10%
Had a poem
& short
story
published
Made Little Caesar's manager
Made Dean’s List
Walked on BC Softball team
Got Little
Caesar's job
Being the 1st to pass the
states/capital test
11. Won 1st Place
Science Fair
Winning softball
season & voted MVP
Getting speeding ticket
Didn’t Make
Dean’s List 2nd
semester
Accepted to college

Lifeline Discovery
Low Points
High Points
Excitement
/
Enjoyment Instructions: 1) Plot the highs and lows: 2) describe the
event; 3) recognize the interests; 4) find communities;
5) recognize the transitions and key decisions regarding
change.

What are the secrets (evidence) behind the
lives that others have created?

Application Assignment
Describe a successful person you know or someone in the community.
Interview them. Write a brief description of the person and how they
managed to succeed.
Respond to these prompts:
1. What if any, advantages did s/he have?
2. What challenges did s/he face?
3. What are the skills that enabled him or her to succeed professionally,
academically, or personally?
4. How have his or her choices influenced his/her life?
5. How did his or her circumstances influences these choices?
6. What problems is s/he solving? Who is s/he solving that problem for?

Session 4
The Third
Peter H Hackbert
March 25, 2016

Agenda
• Identify / Review Recognizing
Opportunities
• Highlight the importance of
balancing the “right idea” with
our abilities as an entrepreneur
• Problems are Opportunities
• Transforming simple solutions into
successful new venture
• Turning unforeseen opportunities
into ventures through a process of
observation, interaction,
experimentation and adaption
• Where to look for opportunities
• Next Assignment

Lesson 2 – Recognizing Opportunities
What concept from this chalkboard was
most intriguing to you?

Which of the entrepreneur’s comments
most sparked your interest in this lesson?

How do the concepts in this lesson apply
to an entrepreneurial mindset?

How does this portion of Uncle Cleve’s
story resonate with your own life?

Previously we believed…….
IDEA BUILD BRAND CUSTOMER
Source: Kander, Diana (2015). All In Startup, John Wiley & Sons, Hoboken, New Jersey.

We now know……
IDEA CUSTOMER BUILD BRAND

To be successful in business, discover an
opportunity.

Put Your Customers and Their Needs
before Your Vision for a Solution

People Don’t Buy Visionary Products;
They Buy Solutions to Their Problems

Understanding a product’s actual job makes
improving the product easier.
Clayton Christensen, professor at Harvard
Business School talks about the job to be
done. (2:43)

Only Customers Can Tell You if You’ve
Found a Problem Worth Solving

Small Group Discussion of the
Describe a successful person you know or someone in the community.
Interview them. Write a brief description of the person and how they
managed to succeed.
Respond to these prompts:
1. What if any, advantages did s/he have?
2. What challenges did s/he face?
3. What are the skills that enabled him or her to succeed professionally,
academically, or personally?
4. How have his or her choices influenced his/her life?
5. How did his or her circumstances influences these choices?
6. What problems is s/he solving? Who is s/he solving that problem for?

I know I have a Problem Worth Solving because:
1. My customers are _________.
2. Their Problem is __________.
3. They are currently solving their problem by
______.
4. They have tried other solutions in the part by
_______.
5. One a scale of 1 – 10, the seriousness of the
problem is ______.
6. They would spend $______ to fix the problem.

Clayton Christenson’s Case Study:
1. His customers are _________.
2. Their Problem is __________.
3. They are currently solving their problem by
______.
4. They have tried other solutions in the part by
_______.
5. One a scale of 1 – 10, the seriousness of the
problem is ______.
6. They would spend $______ to fix the problem.

Stanford lecturer Amy Wilkinson
presents The Creator’s Code: The Six
Essential Skills of Extraordinary
Entrepreneurs,’ new insights into
entrepreneurial success based on 200
interviews and extensive inter-
disciplinary research
Source: Wilkinson, Amy (2015). The Creator’s Code. Simon and Shuster, New York, NY.

Sunbirds Architects Integrators
Source: Wilkinson, Amy (2015). The Creator’s Code. Simon and Shuster, New York, NY.

What concept from this chalkboard
was most intriguing to you?

Which of the entrepreneur’s comments
most sparked your interest in this lesson?

What problem did Uncle Cleve solve in Glen
Allen Mississippi?

Keith Kokal + Gary Schoeniger On
Becoming An Entrepreneur –
Opportunistic Adaption (2:45)

by ______.

How can experience as an employee on the
technical side of a business be useful to an
entrepreneur? How can this experience be
binding or insufficient?

What is an “inside-out” perspective?
Describe the underlying beliefs and
assumptions of this perspective?

What is an “outside-in” approach? Describe
the underlying beliefs and assumptions of
this perspective?

Five Fatal Assumptions
1. Technical knowledge and abilities enable them to succeed as an
entrepreneur. – “founders think as employees”
2. Entrepreneurs as gamblers – “hopping a creek,” “eliminate
uncertainty.”
3. Solution in search of a problem – “become enamored with a solution
idea”
4. Inside-out perspective – “looking at our world through our own
eyes,” “solving our own problems,” “satisfying our own need,” “blinds
us,” “introduces biases” ”seek first to understand, then to be
understood.”
5. Expecting it to be easy – “get-rich-quick,” “lack resilience” “lack an
willingness to get outside-the-building”

For each of the Five Fatal Assumptions
illustrate an example of the assumption from
your experience and the negative impact it
might have on the growth of an idea or
opportunity?

by ______.
Introduce the students to the Opportunity
Discovery Canvas, as a problem-based,
experiential learning process designed to
help students develop entrepreneurial
attitudes, behaviors and skills.

Lesson 3 – Ideas into Action
What concept from this chalkboard was most
intriguing to you?

Which of the entrepreneur’s comments most
sparked your interest in this lesson?

How do the concepts in this lesson apply to
an entrepreneurial mindset?

How does this portion of Uncle Cleve’s
story resonate with your own life?

How do customer determine the validity or
our idea? How can proving your concept help
reduce the risk or uncertainty of a new
venture?

Time is the currency we have. How can you
overcome the lack of time as an
entrepreneur? What sacrifices must you
make to achieve your goals?

What strategies work best for you to set
priorities and invest your time? How can you
alter your habits to make more effective use
of your time?

Palwasha Siddiqi speak and Keith Kokal speak
about a lack of time as significant obstacles
they faced as entrepreneurs. What sacrifices
did they make? How did they manage their
time, as well as the risk involved in starting a
business?

Napoleon Hill is known to have said:
“Do not wait: Time will never be right. Start
where you stand, and work with whatever tools
you have at your commend.”
Share examples of how you can apply this
mindset to take action at school, at work or in life.

In small groups, reflect on the beginning of
your own Opportunity Discovery Canvas
process. How can you test your assumptions
in outside-the-building? Who can you talk to
and where can you search for opportunities?
What questions do you need to ask?

KY HIghland Investment Corporation EKCEP ICE HOUSE TRAINING PROGRAM

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to KY HIghland Investment Corporation EKCEP ICE HOUSE TRAINING PROGRAM

Similar to KY HIghland Investment Corporation EKCEP ICE HOUSE TRAINING PROGRAM (20)

More from PeterHackbert

More from PeterHackbert (18)

Recently uploaded

Recently uploaded (20)

KY HIghland Investment Corporation EKCEP ICE HOUSE TRAINING PROGRAM

Editor's Notes