How can Android Apps for Enterprise Customers generate Business?


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Smart Phones and Tablets get an increasing impact to Enterprise IT Infrastructure. With this, Android becomes an attractive platform to develope and sell Enterprise Apps on the existing market place and the new Marketplaces envisaged for dedicated new markets (e.g. Automotive and Enterprise)

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How can Android Apps for Enterprise Customers generate Business?

  1. 1. How can Android Apps for EnterpriseConfidential Customers generate Business? GI / GACM Local Group Hamburg 2011 • May 20th 2011 • Dr. Peter Decker • v 1.0 © 2011 Teleca AB
  2. 2. Confidential Teleca Is The World Leader in Engineering Mobile Software Solutions We give you access to  About 2000 experienced engineers in 11 countries and growing  An independent provider of advisory and open source software solutions  All leading technologies: Embedded software to E2E solutions  A global outsourcing capability with own large scale offshore centers  Solutions for automotive, mobile/consumer devices and enterprises © 2011 Teleca AB 2
  3. 3. Confidential Teleca around the world 2000 employees in 11 countries and growing incl. 2 site in Germany: (Bochum and Nuremberg) Blend of large-scale offshore services from Russia, India, China, & Poland with © 2011 Teleca AB local engineering in Europe, North America, and Asia 3
  4. 4. Confidential Teleca in Germany • 100+ Senior Level Employees, recruited from Top Brands • Competence Focus: Mobile Platforms and Devices, Mobile Linux, Mobile Apps, Automotive • Offering Focus: Multi Site Front End, Prototyping, First/Last Mile Consulting • Multi Site project track records with Teleca Poland, Russia, China and India Teleca Nürnberg Teleca Bochum  operational since June 2003  operational since June 2005 © 2011 Teleca AB  Special: Reference Design, HW and  Special: User Experience, Apps and Middleware, embedded SW, Protocol Stack, Audio E2E Prototyping and SDK 4
  5. 5. Confidential Success Stories with all our customers Teleca in Germany © 2011 Teleca AB 5
  6. 6. Confidential Teleca – Our customer offerings Ecosystem Consulting Development Maintenance Support Business Know How Skaleable Teleca Knowledge Transfer and Outsourcing Project Setup Offshore Quality Ensurance Mobile Industrie Team Technology Competences: Own Tools and Smartphones, Tablets, Local Interstage Products Open Source Software Teleca Team Customer Platforms Partner and Networks Network OpenSource © 2011 Teleca AB Network 6
  7. 7. Teleca and Android Largest Commercialization Partner in the OHA Involved in Android projects since May 2007 Responsible for multiple contributions to Android Teleca worked on all Android releases and all software layers© 2011 Teleca AB  Android Phone Software + Platform Extensions  Android Complements (PC Software, SDK, Emulator…) Most commercial Android devices contain Teleca code 7 Android 4 Enterprise / P.Decker / Teleca 2011
  8. 8. Confidential How can Android Apps generate Business for Enterprise Customers? © 2011 Teleca AB © 2011 Teleca AB engineering mobile solutions
  9. 9. B2C Revenue Streams - Examples Revenue: $ 70 Mio Profit: % 50 000 approx 200 Mio x $ 50 cent CAPEX: $140 k Paid App, Merchandise Material Winning concept© 2011 Teleca AB Revenue: $ 100 Mio / year Profit: % 2 000 approx 25 Mio x $ 4 OPEX: $5 Mio / year Fremium App, Service Fee Customer base 9 Android 4 Enterprise / P.Decker / Teleca 2011
  10. 10. Smartphones and Tablets are Key Accelerators for the Mobile Enterprise Business (B2C and B2B) Ecosystems Services Devices© 2011 Teleca AB 10 Android 4 Enterprise / P.Decker / Teleca 2011
  11. 11. Enterprise Business Environment Employee Customer© 2011 Teleca AB Cloud Partner Equipment 11 Android 4 Enterprise / P.Decker / Teleca 2011
  12. 12. Customer Integration Examples: Solution Enabler  Branded building App or App Suite  Cross Platform Content Management (POST, Tagesschau, …)  Paid or Fremium Apps© 2011 Teleca AB (90elf, …)  Service Revenue supporting Apps  Cross Platform Applications Development (Salesforce, Skype, XING, Woizzer, …) Key challenges  Device fragmentation (Android, Blackberry, IOS,S60, …)  Integration via Social Media  Application discovery and positioning on the Android Market  Integration of mobile payment 12 Android 4 Enterprise / P.Decker / Teleca 2011
  13. 13. How can Android be Utilised for the Enterprise? Employee Customer Android for Marketing & Communications Android for© 2011 Teleca AB Enterprise Mobility (Employee and Android as Platform for Equiment Mobility) Partner Integration Cloud Partner Equipment 13 Android 4 Enterprise / P.Decker / Teleca 2011
  14. 14. Leveraging the Android Operating System for Enterprise Mobility strong Management ecosystem IT Requirements Requirements protect ROI security security data link speed of device innovation change management© 2011 Teleca AB device form wide operator connectivity factors support web service bring your open and friendly own device customisable intuitive use User Requirements 14 Android 4 Enterprise / P.Decker / Teleca 2011
  15. 15. Android Device Categories Evolving Communication In Vehicle and Computing Entertainment Mobile phones Tablets TV / STB© 2009 Teleca AB Mobile Network Service Automotive Consumer Enterprise devices operators providers electronics 15 Android 4 Enterprise / P.Decker / Teleca 2011
  16. 16. Employee Mobility Examples: Solution Enabler  Seamless integration with corporate IT  Public Apps and Cloud Services infrastructure and existing Solutions  ERP, CRM Clients, Productivity Tools (CRM, ERP, BI, …) (Salesforce, SAP, …)  Dokument Management© 2011 Teleca AB  Communication with the employee  Standard REST APIs (Voice Conferencing, email, Chat, …)  Mobile Device Management (*1) Key challenges  Device Security Enhancements (Data encryption, Firewall,  Legacy IT Infrastructure Device Key)  Data and Link Security  Business / Private virtualisation  Bring your own device challenges  Dedicated Corporate Android Apps and Customized cloud services  Device fragmentation  Device Management  Dedicated Storefront and Store  Mix of contacts, content, clouds  Android voice beyond 3G (RIL, IMS, SIP, VoIP) *1) Complemented by Solutions from Good Technology, Boxtone, mFormation, MobileIron, Sybase 16 Android 4 Enterprise / P.Decker / Teleca 2011
  17. 17. Integration of Equipment and Goods Examples:  Mobile Payment Solution Enablers  Tracking and Tracing of Goods  Multiple Formfactors support  Remote Maintenance  HW and SW for Tag Reader (Camera, NFC, local transaction, …)© 2011 Teleca AB Remote Metering and Control Key challenges  Seamless integration with existing Solutions  Secure local transaction, vicinity card (voice, ERP, CRM, …)  Android Embedded  Software update and maintenance  Technical extensions for embedded  Security issues (secure data access, secure  Business Model and Partner Program software update)  New Android device categories: „Android@Work“  New Android runtime environment: „SIM Applications“ 17 Android 4 Enterprise / P.Decker / Teleca 2011
  18. 18. Partner Integration Examples:  Android Special UI Editions: (Sense, TouchWiz, Optimus, Blur, …)  Android Special Devices Editions:© 2011 Teleca AB (GoogleTV, Autolinq, …) Solution Enabler  Exclusive Marketplaces or Suites  Development Tools for Development (Telecom Top Apps, HTC Likes, …) Partners (SDK, Community, …) Key challenges  Services for Operations Partners (Portals, Authority Seals, …)  Attract and support Developer Community  Android Enablers, such as  Market opportunity and Business Model DRM, NDK, OpenGLES, …  Variant Management for own Platform  Android Open Eco System  Integration with own services  Living Partner Programs for whole product lifecycle 18 Android 4 Enterprise / P.Decker / Teleca 2011
  19. 19. Android is Adding Enterprise Features with Each Release • Tablet support • Improved WIFi and BT support • Enhanced browser support • GAL Support • Exchange device policies • Encryption • Passwords Honeycomb 3.1© 2009 Teleca AB FroYo Gingerbread Ice Cream 2.2 2.3 Sandwich 4.? • Enhanced OTA • UI Enhancement Sync • Improved text entry Ice Cream • Improved • Basic SIP 2.4 Messaging • Better Talk and Standby • Exchange support times • Enhanced browsing • Improved BT support • NFC Support • Improved SSL support 19 Android 4 Enterprise / P.Decker / Teleca 2011
  20. 20. Add Typical Android Project Work ModifyApplications Media Home Browser Messaging Contacts Phone NFC Applications Customer Applications PlayerApplication Libraries System Services New Sensors New Services Location Notification Activity Resource View Media Service 1 Framework Framework Mgr Mgr Mgr Mgr System Framework App Package Window Content Telephony NFC Service n Media Launcher Mgr Mgr Mgr Mgr enhancements Libraries Surface Mgr WebKit SQLite Android Runtime Open Media Frwk SSL Customer Libs JNI GL | ES | VG Exten Device Virtual 3rd Party Core Libraries sions Machine NFC LibC SGL FreeType NFC Lib Hardware Abstraction Layer NFC Driver HAL Haptic Driver HAL HDMI Driver HAL Sensors HALLinux Kernel FM Driver BlueTooth Driver Flash Memory Driver HDMI Driver USB HW Specific drivers Accelerometer Audio Drivers GPS Driver WiFi Driver TV Driver Display Drivers WVGA (4 – 5 in) Compass Driver NFC Driver Sensor Drivers mDDR Driver Ethernet QVGA (2.4 in) WQVGA (4 – 5 in) OLED (256x64 mono) 4 Enterprise / P.Decker / Teleca 2011 Power Mgmt Android Touch Ctrl Driver Compass IC Driver Haptic Driver uSD Card Conn
  21. 21. Android Readyness for Enterprise Employee Customer Android for Marketing and Communication Employee Mobility Commercial Extensions available© 2011 Teleca AB Android as Platform for Partner Equipment Mobility Integration Extensions tbd e.g. „Android @ work“ Cloud Partner Equipment Leveraging Android for Employee and Partner will open up a whole new world of potential for enterprises to deliver mobile solutions Android 4 Enterprise / P.Decker / Teleca 2011
  22. 22. From: Bring your own device Enterprise Mobility Maturity *) To: Platform of choice Enterprise Maturity Key Areas Examples Networked Enterprise Emergent Feedback from Mobile Crowd SDK Development Open Enterprise Partner Program OSS Management Envolvement of external Stakeholders completed© 2011 Teleca AB Product Development Participating Enterprise Order Management Production and Logistic Technology penetration Sales and Aftersales through all company processes completed Email, Calendar, CRM, Mobility Integrated IM, Device Management, VPN Access Technology adaptation completed Bring your own Mobile Access mobile device and Security *) Modified version of „Enterprise 2.0 Reifegrad“ Source: Frank Schönefeld – Praxisleitfaden Enterprise 2.0 – Hanser Wirtschaft 2009 22 Android 4 Enterprise / P.Decker / Teleca 2011
  23. 23. Conclusion: Android Proposition for Enterprise NFC Strong Developer SIP Momentum for IMS new service enabler DLNA for IT© 2009 Teleca AB If wanted, create a Open Source customized Android build System If wanted, Open Eco Enterprise Content Store System (Enterprise can be supported Content Store) Android can be a strategic business enabler in a way closed systems cannot be used 23 Android 4 Enterprise / P.Decker / Teleca 2011
  24. 24. Confidential If you have questions or need further information? Your contact at Teleca: Dr. PETER DECKER Senior Manager, Business Development Teleca Germany GmbH Massenbergstrasse 9a DE-44787 Bochum Germany © 2011 Teleca AB 24