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Perfecfit investor presentation 6.13.12
1.
2. The Problem
The Resume has not changed in 600 Years
Cannot Portray
the Entire
Individual
Valuable Time and
Money Wasted on
Worthless Interviews
3. In 2010 Employers Worldwide
Spent $27.3 Billion
to Hire Employees
PerfecFit will lower Costs for
Employers through the
PerfecFit Package Resume
International Planning & Research
4. The PerfecFit Package Resume
Central
Video Location
Introduction for All
Personal
and
Profession
al Outlets
Integrated
Calendar
System
Filebox: Resume, Previous Work, Articles,
Publications, Awards
6. How would you Represent
Resume Yourself?
PerfecFit’s Packaged Resume
VS.
7. The Platform
PerfecFit has partnered with Crest Media to
Create www.perfecfit.com
User PerfecFit User Creates Account
Homepage
User receives unique web
address
Design Unique Web
Address
User sends their unique web address as Package Resume
8. The Market
48,233,000 Hires in 2011
3,700,000 Position Openings in March 2012
Government Construction Manufacturing
6% 6%
Leisure & 8%
Hospitality
16%
Trade, Transportatio
n, Utilities
Education & 19%
Health Services
11%
Professional &
Business Services
20%
Retail Trade
13%
Bureau of Labor Statistics
9. The Market
3,406,000 Graduates in 2011-2012
Professional Doctor's Degrees
Degrees 74,700
102,300
Associate Degrees
Master's Degrees
833,000
696,000
Bachelor's
Degrees
1,700,000
National Center for Education Statistics
12. PerfecFit Management
Kevin Donovan
Founder & CEO
Mr. Donovan is graduating from Pepperdine University with
a Bachelor of Science in Management in December 2012.
As the Chief of Operations for Studentdirect Corporation
Kevin was responsible for daily operations while ensuring
that company deadlines were met. While working at
Bellrock Media Kevin mastered operations, including
performing property management duties in respect to the
office and surrounding facilities. There Kevin also assisted
in day to day operations including talent
management, licensing, presentations, distribution and
organizing the company’s daily schedule. It was at Bellrock
Media where Kevin was able to get his first taste of video
production both behind the scenes and in front of the
camera.
13. Key Financial Assumptions
• Launch Year 2 • 85,301 Unique Visitors
• 1,964 Unique Visitors Month 1
Month 1 • 47,498 Unique Visitors • 25% Create an Account
Month 1
• 20% of Visitors Create • 5% of Members
an Account • 23% of Visitors Create Subscribe to Pay Service
an Account
Year 1 Year 3
14. Capital Requirement
Laptops Computers Printers Servers
Furniture $3,300 $1,600 $2,100 $4,000 Equipment
$10,000 $3,575
Miscellaneous
Equipment
$15,000
Cash Reserve
12 Month Working $250,000
Capital
$353,310
$642,
15. Member & Traffic Growth
1,200,000
1,127,
992
1,000,000
800,000 779,743
Total Subscribing Members
600,000
489,457 Total Members
Unique Visitors per Month
400,000
226,459
200,000
77,644
0
Year 1 Year 2 Year 3 Year 4 Year 5
16. Key Costs Year 1
Web Development Other Operating Data Storage & Transfer
Expense Expense Cost
$1,395 $14,400 $3,035
Rent General &
$18,000 Administrative Expense
$2,400
Marketing
$108,000
Salary Expense
$207,006
17. Summary Financial Projections
Y1 Y2 Y3 Y4 Y5
Revenue
Advertising/Resume Sent Revenues $19,932 $90,592 $170,377 $255,459 $330,467
Member Subscriptions Revenue $0 $0 $5,283,585 $10,247,325 $16,075,241
Total Revenue $19,932 $90,592 $5,453,962 $10,502,784 $16,405,709
Total Direct Cost $4,430 $23,504 $587,883 $1,139,116 $1,779,854
Gross profit $15,503 $67,088 $4,866,079 $9,363,668 $14,625,854
Gross Profit Margin (%) 78% 74% 89% 89% 89%
Total Other Expenses $349,800 $358,224 $1,043,022 $1,280,109 $1,484,940
EBITDA ($334,297) ($291,136) $3,823,057 $8,083,559 $13,140,914
Interest $0 $0 $0 $0 $0
Depreciation $7,916 $7,916 $7,916 $7,916 $7,911
Net Income ($342,213) ($299,052) $2,704,285 $5,249,168 $8,536,452
Net profit (%) -1717% -330% 50% 50% 52%
18. Cash Flow
2012 2013 2014 2015 2016
CASH FLOW FROM OPERATIONS
Net Income (Loss) ($342,213) ($299,052) $2,704,285 $5,249,168 $8,536,452
Change in Working Capital $25,142 ($2,322) ($341,408) ($355,042) ($421,446)
Plus Depreciation $7,916 $7,916 $7,916 $7,916 $7,911
Net Cash Flow from Operations ($309,155) ($293,458) $2,370,793 $4,902,042 $8,122,917
CASH FLOW FROM INVESTMENTS
Fixed Assets ($39,575) $0 $0 $0 $0
Net Cash Flow from Investments ($39,575) $0 $0 $0 $0
CASH FLOW FROM FINANCING
Cash from Equity $642,885 $0 $0 $0 $0
Loan $0 $0 $0 $0 $0
Net Cash Flow from Financing $642,885 $0 $0 $0 $0
Net Cash Flow $294,155 ($293,458) $2,370,793 $4,902,042 $8,122,917
Cash at Beginning of Period $0 $294,155 $696 $2,371,489 $7,273,531
Cash at End of Period $294,155 $696 $2,371,489 $7,273,531 $15,396,448