The document provides information about an online marketplace called Workheroes that connects customers and providers of local services. Key points: - Workheroes aims to register 235,000 new users and 22,000 service providers on its platform within 12 months. It seeks to facilitate 587,000 service transactions totaling $749,000 in fees. - The platform offers 200+ standardized local services that can be easily ordered. It provides features like Instant Offers where automated offers are generated for customers, and Hot Deals which are prepackaged service offers. - The business model involves charging service providers transaction fees of 3.99% + $1.99 for completed orders. Providers are not charged unless a customer purchases

1. Household • Repairing • Beauty&Wellness
Tutoring • Personal • Assistance • Cleaning
Delivery • Transport • Events • Tours • Food
Therapy • Entertainment
New York, 2015
for Providers and Customers of local Services
Online Marketplace

2. Table of Contents
Summary
Status / what we have achieved
Next Phase Goals (12 months)
Business Model
Project Phases
Clients / Vendors Base Growth
Business Model map
Advantages
USPs
Standard User Scenarios
Structure of services (200+)
Our Target: Technical Releases
Our Target: Marketing Strategy
Our Target: Promotion Tools
Market of local services in US
Our Target: Gamification
Our Team
Corporate Set-up
Contact Information
Advertising Design
Platform Design
Technology Stack
Payment Processes
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3. Summary
Targeted economics
/ metrics
• Around 235,000 new (new clients) profiled platform
users
• Register 22,000 total new service providers
• 587,000 service provision transactions
• Reach monthly transaction fees volume of up to
749,000 USD
Project
Internet-Based Auction (Marketplace) Platform for
services marketing, sales and provision: workhe-
roes.com
Description: Innovative, unique and global internet
services B2Cauction platform workheroes.com of-
fering unique service in the area of service market-
ing, services are delivered to the customers, making
customers wishes the center of service market. Aim
of the workheroes.com is to ease the process of
search, sourcing,valuation and acquisition of corpo-
rate and household services, to revolutionize
modern service market the way Amazon revolution-
ized global product market.
Next phase duration: 12 months
Region: 1st focus: NY, 2nd focus: 5 major US metro-
politan areas, platform establishment in UK and
Germany
Current status
• Technical platform developed (Release 1):
workheroes.com
• Workheroes.com operational (beta)
• Frist registrations in progress
• First marketing steps in progress
• Attracted 1st round investments (2013):
capital: 500,000 EUR
• Full scale marketing campaign fully prepared
Unique products and features
200+ standardized services. We have standardized
businessprocesses of 200+ most common and
popular services and for each of the services we
developed a simple ordering / marketing process.
Each service is ordered simply through several
clicks for the customer. Standardization of the ser-
vices order parameters allows for Instant Offers,
where the platform calculates and offers service
packages to the client on behalf of the provider.
Standardization allows for the simple ordering pro-
cess on the mobile and touch platforms.
Instant Offer. The system compares subscriptions
with incoming client requests for matching parame-
ters. The system will calculate the price for an offer
and send it to the client. In this case, the providers’
physical presence is not required. The offer will be
sent automatically and instantly.
Hot Deal – It is a ready to use standard offer
Providers promo Page – It is a special promo page
with a short direct link for the provider

4. Business Model
Services E-Marketplace-Auction
We firmly believe that over time, the B2C service market will develop in
the same way as the e-product market. That is why our goal is to devel-
op a customer-centric platform that will change the buying habits at the
e-service market in the long run:
We free our clients from the work involved in ordering: The client
merely states which service he or she would like and the service
providers then contact the client
Unified and easy processes: From ordering to reviewing – in doing
so we expect to win client loyalty
In the long term, the platform should become a central shopping
location for all sorts of services
We envision our solution in the form of an e-marketplace, where compa-
nies and individuals can offer their services. The buyer can search both
by category and provider for the required service, as well as stating a
request and receiving offers from the service providers.
The service market is currently still influenced by the old paradigm,
where the service providers and not the clients are put in the middle.
Business Model
The goal of our project is to provide a B2C online trading platform for various services on the Internet.
Buyers and sellers of services are brought together in the following manner:
buyers are permitted to list (put into the system) the services they want to buy
sellers can view buyers requests and make specific offers to provide the requested service, or preset the instant offers
buyers can view all offers made by sellers and buy a specific offer
throughout the buying and delivery process buyers and sellers communicate using the platform
service delivery from seller to buyer is monitored by the platform
buyers can list service providers and contact them directly with a request
Our project streamlines and globalizes the traditional process of service delivery, which is normally restricted to
local businesses. We also change the buyer’s experience, who traditionally have to find, compare and contact
service providers personally. We shift the focus of attention to the buyer (customer, service consumer) by
changing the direction of the whole process: the service sellers will now be able to find, contact and make
offers to interested customers. This facilitates easy and transparent service buying process for
customers and enables very effective customer acquisition for service sellers.
Using the platform for buying services is free of charge,
but the service sellers are charged following kinds of fees:
Transaction fees (3,99% + $1,99)
Sales Ads – “Hot Deals”
Service Ads – Related Services
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5. Status / what we have achieved
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Technical platform developed (Release 1): workheroes.com
Workheroes.com operational (beta)
Frist registrations in progress
First marketing steps in progress
Full scale marketing campaign fully prepared
Marketing materials, content, instruments, external contracts prepared
Offline promotion (New York) campaign fully planned
Marketing and affiliate partners secured
Workheroes.com domain registered
Workheroes brand name registered
Workheroes gamification concept in place
Platform IP rights secured
German and UK market penetration prepared and planned
Co-branding partners negotiations in progress (toys, accessories..)
Attracted 1st round investments (2013): capital: 500 000 EUR
Next technical releases (technical documentation and functional requirements) prepared

6. 2nd phase financing goals
To profit through the staged capital value
growth of the project company RITTER DIGITAL
SOLUTIONS, INC, owning workheroes.com plat-
form
Fast and significant annual capital / valuation
growth
To attract 3rd stage institutional investor for
global expansion growth and finally an IPO
Develop workheroes.com to a similar global
platform to eBay and Amazon
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Business goals
235,000 registrations in US during 12 months of 2nd
development phase (as muchas possible active and loyal users)
22,000 active providers during 12 months of 2nd
development phase
Focus on New York area
Secondary focus on 5 biggest US metropolitan areas
CAC up to $ 5
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International expansion
goals (UK and Germany)
We plan to establish the platform presence in
Germany and UK markets
We will adopt / expand the technical platform to
the requirements of the UK and German mar-
kets
We will adopt / translate the required platform
and marketing content
We will adopt payment system and legal struc-
ture to the national UK and German require-
ments
If required, we will establish the national corpo-
rate presence for the platformoperation at mini-
mum cost
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Communicative goals
Building and maintaining brand image Workhe-
roes
Formation of a viral effect
Encourage members to talk in an environment
of positive experiences on the platform
Encourage providers to use workheroes.com to
advertise their services and profile with refer-
ence to the platform
Promptly respond to negative reviews about the
platform
Deviation from the competitor
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Next Phase Goals (12 months)
With minimum equity capital exposure, 2nd
proj-
ect stage should bring the workheroes.com to
the stage at which it starts covering its opera-
tion costs and generating profits
To revolutionize modern service market the way
Amazon revolutionized global product market
To continue development of the workhe-
roes.com, innovative and highly technological
internet services auction platform offering
unique service in the area of service marketing

7. Project Phases
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Business, Financial
& Development Plans
US Market
Penetration
Development of full project documentation
package
Investor sourcing for the 1st phase
Full technical system development
Start of operation
Market establishment
Investor sourcing for the 2nd
round
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Start of operation
Marketing campaign
Market establishment
Achievement of profitability
Constant client base growth
Investor sourcing for the 3rd
round
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IPO—
US Market
Establishment
EU (27) + Asian
markets Penetration
3 year (projected)1 year (current)1 year3 months (completed)
3 Phase 4 Phase2 Phase1 Phase0 Phase

8. Clients / Vendors Base Growth
Projections
We intend to attract during the next 12 months of
platform operation:
Around 235,000 new (new clients) profiled plat-
form users
Register 22,000 total new service providers
586,000 service provision transactions
Reach monthly transaction fees volume of up to
748,000 USD
In our business model we have included the experiences of major leading internet services sale platforms. In the chosen fee structure we tried to combine our commercial
interests and sellers incentives to maximize sales volume.
Sales Fees (3,99% + $1,99): These fees are charged each time a customer buys a service and are paid by service provider.
Instant Offers: These fees are charged if a service seller buys lots for instant offers. The price for lots is dependent on the category.
Additional Features Fees: These fees are optional and are charged if the service seller turns on additional features
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total 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M 11M 12M
New clients visits (new potential qualified clients)
Registered clients (cumulated)
Total transaction volume (USD)
Total amount of transactions
Totalamountofvendorsofferedlots(incl.notbought)
Registeredvendors (cumulated)
Transactionsvolume(USD)perprovider
Average amount of offered lots (from vendors)
per inquiry (from clients)
1,914,042
234.898
17,584,973
586,166
2,240,596
21,754
13,000
1,300
19,500
650
2
1,300
350
56
14,300
2,730
81,900
2,730
2
5,460
385
213
16,803
4,410
132,308
4,410
2
8,821
452
292
21,003
6,744
202,318
6,744
2
13,488
565
358
27,829
9,836
295,082
9,836
3
29,508
749
394
38,961
14,165
424,951
14,165
3
42,495
1,049
405
57,467
20,550
616,508
20,550
3
61,651
1,547
398
89,074
30,447
913,422
30,447
3
91,342
2,398
381
144,745
48,541
1,456,217
48,541
4
194,162
3,897
374
246,067
79,299
2,378,970
79,299
4
317,196
6,625
359
436,769
133,895
4,016,855
133,895
4
535,581
11,759
342
808,023
234,898
7,046,943
234,898
4
939,592
21,754
324
1,868,100 2,072 8,701 14,055 21,493 31,348 45,144 65,494 97,036 154,699 252,726 426,724 748,620Transaction fees (total amount)

9. Business Model map
Problems (TOP3)
Provider:
Spend time and money to attract
customers (sales office, site,
promo, calls, emails) Working
without prepayment and
guaranties Difficulty to start
without capital
Customer:
Spend time for search, choice,
waiting, calls, emails to providers
The services are not
standardized as the goods It’s
not possible to have an Instant
deal
Cost structure:
marketing, salary, equipment,
hosting, bank, paypal
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Unique value
proposition
Instant offer
Hotdeals
Providers promo page
Dashboard
Low price (Fee 3,99% + $1,99)
UVP for providers– online
sales office. Automatic sales
UTP for client – instant offers,
price auction, reservation
money until delivery service
Channels
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Direct mails, emails
BTL
Newspapers
SMM, content
SEO, links
Contests
Viral PR
Outdoor, Indoor
Partners
Affiliate program
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Unfair advantage
Fun, Game style
Instant offers
Competitors conditions
Solutions (TOP Features)
Provider:
Fee only for real deals
Automatic Instant offers
Dashboard
Providers’ promo page
HotDeals
Customer:
Request instead of searching
Instant offers from many
roviders and deals without calls
Standardized services
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Active customers
Active providers
Churn rates/retention
Revenue, Turnover
Conversion rates
CAC
Services Margins
Transaction figures
Site visits analytics
EBIT
Cash Flow
Success metrics
Provider:
Small business
Start-up business
Individuals
Freelancers
Students for additional earning
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Client
Householders
Housewives
Small business
owners
Managers
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For Customers:
We free the customer of the work connected to ordering a service
(searching, comparing, gathering opinions, establishing contact,
following up, etc.): The client only needs to state which service he or
she wishes to acquire and the service providers approach the client
Platform integrates vast variety of services – single “shopping
center” for all kind of services
Client can pay in cash after the deal or we will reserve the vonline
payment for service up to verification
Many service providers are competing, which creates fair prices
and higher quality.
Our platforms international focus, as well as location-independent
access allow services such as “translation services” to be
performed by foreign experts
Advantages
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Customers platform modules:
General
Chat Settings
Services & Requests
Offers
Projects
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For Service Providers:
No investments needed – you can start using our platform
right away
Focus on your core services – we find customers and provide
infrastructure for you
Automated sales in the personal sales office on workheroes.com.
Low fees structure (3,99% + $1,99)
On workheroes.com vendors can subscribe to customers requests
for a service, place automatic responses to requests (instant offers),
and place package offers with special conditions (hot deals)
Both corporate and private service providers can efficiently
participate and compete
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Providers platform modules:
General
Requests
Projects
Services & Subscriptions
Settings

11. USPs
Instant Offer – Provider activates this feature on each subscription
and provides the following parameter: max. number of sold IOs
The system will then compare those subscriptions with incoming
client requests for matching parameters. In case of a match, the
system will calculate the price for an offer and send it to the client.
In this case, the providers’ physical presence is not required. The
offer will be sent automatically and instantly.
Manual Offer - To create an offer, the seller needs to provide the
following:
Subscriptions and their prices, Comment to the client. This offer
package will be sent to a client.
Hot Deal – It is a ready to use standard offer, comparable to a
coupon on Groupon.com. A request from the customer is not
required
Providers promo Page – It is a special promo page with a short
direct link for the provider. The page contains all of the providers’
offers, its description, galleries, and reviews. Provider can advertise
this page in the external environment, encouraging customers to
make personal requests
Dashboard - All personal providers statistics. Sales funnel, charts,
dynamics, visits, sales
Internal chat – Provider and customer can discuss any questions or
concerns, quickly and efficiently.
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200+ standardized services:
We have standardized business processes of 200+ most common and popular services and for each of the services we developed a simple
ordering / marketing process.
Each service is ordered simply through several clicks for the customer.
Providers also can easily describe the service on the basis of most important parameters
Standardization of the services order parameters allows for Instant Offers, where the platform calculates and offers service packages to the client
on behalf of the provider
Standardization allows for the simple ordering process on the mobile and touch platforms

12. Structure of services (200+)
Animals and pets
Dogs walking and training services
Beauty Wellness
Image consulting Sport and fitness Massage therapy
Nails Spa procedures Yoga lessons
Business
Other businnes services Security services
Cleanang services Paper shredding services
Presentation development services Virtual assistant services
Education
School homework assistance Translation Tutoring
Musical Instruments lessons Proofreding
Hobbies and Recration
Dance lessons Musical instruments lessons
Photo and video Image consulting
Rental products for outdoor activites Tutoring Yoga
Water sports Sports lessons Leisure
Home
Cleaning
Cleaning
Domestic LandscapePaper shredding
Security Delivery Personal care Other home services
Home improvement Sanitation
Transport
Transport rent Car services Drivers services
Moving and freight transport Tire services
Driving lessons Car electronics
Electronics
Cell phones repair Computers repair
Other electronics repair
Entertaiment
Hiring staff for restaurants or for events/catering Delivery
Photo and video Event
Commercial junk removal
Roof/Siding Pressure Wash
Commercial snow removal services
Chimney cleaning
Commercial area cleaning
Roof/Siding Washing
Windows Cleaning (interior)
Roof/Siding Washing
Air Duct Cleaning
Inspection and cleaning of residential air
ducts. Removing dust and harmful pollut-
ants which decrease air quality and can...
Find a workhero Become a workhero

13. Standard User Scenarios
For customers:
Sign up Choose the service Submit a request Check the offers instantly Accept the best offer Make the payment Use the service Confirm delivery Leave a review
For providers:
Sign up Choose the service Create a subscription Fill of the instant offer Check your email about deals Deliver services Confirm delivery Leave a review Get paid

14. Market of local services in US
Requests, waiting offer
$149m - Investments
$1,8b – Turnover
7,5m users (64k providers)
3m projects yearly
900+ services
All USA market
$3,5-16 for deal Fee
Since 2009
Choice from 4 providers,
waiting offer
$2,5m Investments
$200m Turnover
25m users (85k providers)
Over 500 categories
of services
$30-50 for deal Fee
USA, Canada, France, England
Since 1998
Catalog of providers, waiting offer
$40m – Investments
$4m – Turnover
2m users (25k providers
4 categories of services
Main cities of USA
20-26% for deal Fee
Since 2011
Catalog of providers, waiting
offer
Acquired by The Home Deport
about $70-90m (2012)
$7,5m Investments
0,5m users (5k providers)
Over 60 categories
$29,95 monthly + $20-40
for deal Fee
Over 200 states of USA
Since 2008
Catalog of providers, fixing
offers for appointments
Calendars integrated
$3m Investments
0,5m users
Over 80 services
3% for deal + 37% for
deal with each new client
$200 all includes
All USA market
Since 2013
New service of Amazon
Ready to use offers with dis-
counts like groupon.com
New service of Amazon
Requests, waiting offer
Coming soon
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15. External marketing sources
An internal affiliate program, which will aim to attract new users by
providing affiliates with performance based rewards
Banner ads on external sites, which sell products related to our services
(pool cleaning service ad on a pool store website)
Cooperation with employment platforms (jooble.com, indeed.com)
Offline providers attraction
Our marketing team will search (telephone, personal presence) and
source required offline providers, if they are not already available for
every customer service request
Our marketing team will scout major NYC streets for interested vendors
and provide registration in shop, on the tablet
We will contract major service providers for every service type, in major
metropolitan areas
Our Target: Marketing Strategy
Marketing strategy
Fee strategy:
Maintain one single fee for all providers. Possibly add a monthly or a
yearly subscription fee for unlimited deals in that given time period
Geographical expansion:
Create presence in the entire USA, actively grow our database with
service providers with Instant Offers. 1st priority – NYC, 2nd priority– 5
major US metropolitan ares
Product strategy:
Development of new and unique tools for the users (Calendar system,
iBeacon integration, perfect the service request forms)
Promo strategy:
Create innovative and unique campaigns by demonstrating our
competitive advantages. Increase the number of inbound links to our
platform by means of viral content , gamification, and affiliate programs.

16. External marketing sources
Marketing Budget Structure
These figures are based on the average market conversion.
30% - Online marketing contractors (Entire USA)
60% - Offline marketing contractors (NY and 5 major US metro areas)
5% - Mobile ads
4% - Production costs, creative content, marketing team
1% - Other expenses
Our Target: Promotion Tools
SEO
Context (CPC)
Display
SMM
PR
Newspapers
Colleagues
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BTL
Direct mail
Telemarketing
Production / creative
Mobile CPC
Shopping Centers
Social media management
Management of social media group pages
Formation of creative content
Transfer requests and offers
Related news stories
Encourage proliferation of the affiliate program and the
gamification concept
PR: create a positive image, timely address negative feedback,
spread content on external sites
A fixed monthly payment to an agency
Advertising budget (PPC) + 15%
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17. Target:
Service providers
Goal:
Increase the provider’s involvement and activity on the platform in order to attract more
buyers and increase the conversion rate
Additional goals:
Help providers advertise their business with the help of the platform
Target user behavior:
complete registration, create a service subscription, monitor client requests, daily platform
visitation, business self promotion, post offers on external sites
Principals of gamification:
simple rules, all of the scenarios are intended for reaching achievement goals, to gain
feedback from providers, adjustment of the users behavior, to get providers involved and
immersed into the business process.
Structure of gamification:
Motivation – Action – Communication – Motivation
A story about a rookie players’ adventure to becoming a pro
Main idea:
We put the user into a virtual world and put them into a superheroes’ shoes. In the process
of becoming the best superhero, he or she will face different obstacles.
Our Target: Gamification

18. R2
Improvements:
System emails for users
Static Images
Address input update
Service parameters viewing form
Service overview page
Sign up process update
Offer sharing
New functions:
HotDeals
Providers’ promo page
Providers’ dashboard
Client requests publishing
Statistics
SEO optimization
Creative 404
Affiliate Program
Default Avatars
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R2
Improvements:
Statistics
Providers’ dashboard
Fees accounting system
SEO
Filters
Administrative panel
New functions:
Mobile version
Gamification system
Additional services for providers (promo and others)
Integration with jooble.com
System tray
Extras for sales
Requests overview
VISA/Amex payment
Media Library
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Our Target: Technical Releases

19. Pavel, CEO
Our Team
The Captain and the ideologist of the project. Master of Project
Management on the international level. Effectively manages the project
resources, supports any design ideas, and stresses on timely deadlines
Has experience of successfully launching online and offline
international projects
Roman, CTO
The heart and soul of the team. A master communications chief and
the technical brain of the project, transforming ideas into results. If you
can describe an idea, Roman can create it. He has a degree in
economics and information technologies, and excellent management
experience in the development of the world's leading companies
Konstantin, partner
The engine of the development team. Under his successful leadership,
web designers and developers created and improved our platform.
Has a degree in economics and computer science. Possesses valuable
management experience and successfully developed IT-companies
Elena, CMO
The strategist of the project who seeks and finds efficient opportunities
to make our project more convenient for the users and more profitable
for the owners.
Possesses a degree in economics and has over 10 years of marketing
experience with IT-companies.
Konstantin, development manager
The project analyst. Has the constant knowledge of the company
updates. Creates and improves our platforms’ tools, making them
interesting and user friendly. Has a technical background and
experience in many areas of IT companies
Alex, advertising manager
The master of promotional
campaigns. Manages the
advertising efforts and successfully
works with partners. Generates
ideas for new ways to attract users.
Has a degree in Business
Administration from Rider
University, in the US. Marketing
experience with national
companies.

20. Platform Design

21. Advertising Design

22. Frontend
Technology Stack
Backend
External Services
jQuery Yii 1.1.16 Node.js Redis
Beanstalkd Composer Nginx
MySQL 5.5jQuery UI
Less Grunt
Project Support Infrastructure
Oracle VM
VirtualBox
Vagrant
Confluence GitLab CI
Git JIRA Yii framework implements MVC pattern for frontend-backend interactions
Heavy jobs are pushed to beanstalkd for asynchronous processing (e.g.
service requests)
Database access through business case specific models
Grunt is used to compress css, js etc.
Redis is used for fast access to objects which are frequently used and shared
by users
Nginx is used as a web server
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Vagrant JIRA

23. Customer acquires the service through platform
(from a vendor who only accepts PayPal)
Customer acquires the service through platform
(from vendor who requires the payments directly in cash)
Payment Processes
Platform reserves the payment at customers PayPal account
PayPal direct or through credit card
(when the service is received and accepted by the client)
Workheroes.com
marketplace
PayPal vendor account
Platform checks thecredit card validity
Direct payment
Service provider (service vendor)
Payment amount is set by the vendor (cash)
Direct payment to the vendor in
cash when the service is delivered
and accepted by the customer

24. Corporate Set-up
Attracted investments (2013):
Capital: 500 000 EUR
Legal advisor
REZNICK LAW, PLLC
New York
Auditors
Rozel & Haykin CPA PC
Brooklyn
Company:
RITTER DIGITAL SOLUTIONS, INC.
Registered: 29.01.2013
Address:
2502 86th Street, 3rd Floor
Brooklyn, NY 11214
USA
Bank account:
Bank: Apple Bank
Account: 7010007578
Tax ID:
331-22-7236

25. Contact information
Confidentiality Clause
The information included in this
presentation is strictly
confidential and is provided on
the understanding that it will
not be disclosed to third parties
without the expressed written
consent of RITTER DIGITAL
SOLUTIONS, INC.
Pavel Druzhkov
President
RITTER DIGITAL SOLUTIONS, INC.
2502 86th Street, 3rd Floor
Brooklyn, NY 11214
USA
E-Mail: pd@ritter-re.com
USA: +1 (914) 310-93-02
Germany: +49 (176) 890-050-43
Russia: +7 (909) 629-63-44
Fax: +49 (3212) 107-68-71
Web: www.ritter-re.com