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1. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
1
What’s the Problem?
People littering cigarette butts on the campus grounds.
5. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
5
The grounds around Breslin
Hall were littered with
cigarette butts, as shown in
previous slides.
6. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Why is cigarette litter an issue?
Cigarettes are non-biodegradable and contain tars that are toxic to living things.
From the article “Cigarette Butts as Litter—Toxic as well as Ugly”
By Kathleen Register:
http://www.longwood.edu/cleanva/ciglitterarticle.htm
7. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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How to change a smoker’s behavior
Emphasize the advantage of having smoker accommodating zones so smokers
won’t care about losing mobility
Design Tip Used: Emphasize associated gains rather than associated losses.
https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper_Behavioral-Economics.pdf
8. Research, Branding, Motion Graphic for Nudge Design StudioPaul Russell
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Solution
Create an easily accessible receptacle for smokers to discard cigarette waste.
Simple.
