The document lists the top 11 startup mistakes to avoid according to Anna Ryś. The mistakes include assuming marketing people will know what to do without guidance, taking any investor funding without consideration of fit, building a product for oneself rather than customers, assuming users will come without marketing, ignoring stress levels, making assumptions about what customers need without validating, focusing on features and aesthetics before getting user feedback, and having an unjustified confidence that one's startup will not fail due to having a good product. The overall message is that startups commonly fail due to these kinds of mistakes, so founders should learn from others' errors.

1. #StartupFails
my top 11 startup mistakes to avoid
Anna Ryś | @RysAnna | anna@dodo.work

2. Anna Ryś | @RysAnna | anna@dodo.work

3. You shall fail…

4. …
but do use the mistakes
of others to fail less.

5. #11
“Let’s just hire the best
marketing people
we can find, they’ll
know what to do!”
“

6. #10
“We really need cash,
any investor
will be good.”
“

7. #9
“Well, it’s not something
I would use, but there
definitely are people
out there who will.”
“

8. #8
“He’s got the right skills
and experience, we’ll
figure out the team
and culture fit later on.”
“

9. #7
“Once we build it,
they will come.”“

10. #6
“Me? Stressed?
I’m calm as a
f***ing millpond.”
“

11. #5
“I think the customers
need and like our
product…”
“

12. “We know what the users
want, let’s just build this
for them instead of
wasting time
on talking to them.”
#4
“

13. “Let’s add some more
features and make it
prettier before showing it
to the world.
It’s not ready yet.”
#3
“

14. #2
“You seem like a nice
gal. Let’s do startups
together!”
“

15. #1
“Yeah, 8 or 9 out of 10
startups fail but
that’s definitely
not going to be us.
Our product is just
too good to fail.”
“

16. bit.ly/top-mistakes

17. do ask for directions
Anna Ryś | @RysAnna | anna@dodo.work