Founded in 1990, BSL Sécurité is an established player in the security sector. • Groupe BSL specializes in the prevention and management of risks to ensure the safety and security of people and property. • Our customer relations, the professionalism of our employees, and the relevance and proximity of our full suite of capabilities is backed up by a soundly structured company. HOTEL SPECIFIC CAPABILITIES  Security Agents  Access Control  On-Site and remote Surveillance  Parking Lot Security  Fire Safety teams, as mandated in France for buildings over a certain size  15 years of experience securing hotels  Currently conducting security for 34 hotels in France, with the 35th starting next month  The majority of our hotel contracts are in the South, around Marseille and Cannes. We service 3 hotels in Paris at this time.

1. February 2015
Security Service
Luxury Hotels
Groupe BSL, a new approach
to physical security and hospitality
Daniel Zaffran – Director, International Accounts
February - 2015

2. Groupe BSL, une nouvelle approche de la surveillance humaine et de l’accueil
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GROUPE BSL
• Founded in 1990, BSL Sécurité is an established player in the security sector.
• Groupe BSL specializes in the prevention and management of risks to ensure the safety and
security of people and property.
• Our customer relations, the professionalism of our employees, and the relevance and
proximity of our full suite of capabilities is backed up by a soundly structured company.
HOTEL SPECIFIC CAPABILITIES
 Security Agents
 Access Control
 On-Site and remote Surveillance
 Parking Lot Security
 Fire Safety teams, as mandated in France for buildings over a certain size
 15 years of experience securing hotels
 Currently conducting security for 34 hotels in France, with the 35th
starting next
month
 The majority of our hotel contracts are in the South, around Marseille and Cannes.
We service 3 hotels in Paris at this time.
KEY NUMBERS
 18M€ of turnover in 2014.
 4 national agencies: Paris, Marseille, Lyon and Cannes.
 2 international agencies: New York and Tel Aviv.
 3 branches: Toulon, Toulouse, Bordeaux.
 More than 550 employees: 98% of permanent contracts including 90% of full-time
contracts. A partnership network with access to 2000 personnel.
Each of our services is guided by our values
Respect – Integrity – Excellence – Team Spirit

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LUXURY HOSPITALITY
Conscious of preserving the image of its luxury customers, BSL has set up a special organization that
guarantees physical security, reception service and responsiveness adapted to the specific needs of
the high-end sector. Personalized and consistent with the requirements of the hospitality industry, this
organization makes it possible to meet the needs and expectations of our customers.
We can demonstrate the success of our qualified and meticulous services through the experiences of
our loyal clients. The following are some examples:
Pullman Palm Beach à Marseille, a prestigious facility of
Accor Hotel Group situated on the Corniche Kennedy in
Marseille, frequented by tourists and notable VIPs.
Service: A security agent mans the hotel from 6pm to 6 am,
securing the facility for the night shift. The service
requirements for this location changes based on the season,
with increased security applied in the summer months.
We have provided the security here for over 10 years. Mr.
Lellouch, the security manager of the hotel would be happy
to provide a reference and answer any questions you have
about working with us.
Sofitel Vieux Port à Marseille, an ACCOR Group hotel,
situated on a historical site in the old port of Marseille.
Service: A fire safety team securies the hotel for the night
hours. This service can be customized to suit the specific
needs of the client and to optimize security. Our security
agents are there as well.
We have been the security provider at this Sofitel for two
years. Our operations branch in Marseille maintains
overwatch on our services here to guarantee the highest
level of service.

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Carlton à Cannes, a famous site belonging to the
l’Intercontinental Hôtel Group, whose location on ‘la
Croisette’ attracts multitudes of tourists and VIPs, most
notably the Cannes Film Festival
Service: A team of security agents is in place 24 hours a day,
including a team leader. In charge of the hotel's entire
security posture, our agents are sure to remain discreet for
the comfort of the guests, especially during the summer
season when crowds come to the Carlton. We have secured
this hotel for 2 years.
Our operations branch in Cannes monitors and controls the
delivery of the Carlton’s security service, ensuring
compliance with the requirements of the client.
Intercontinental Hôtel Dieu à Marseille, of the Intercontinental Hôtel Group
Service: We have had two teams and a fire safety officer in place here for almost
two years. Our agents ensure the physical security and fire safety of the
customers, staff and facility. As the hotel is brand new, BSL took part in the set-
up and installation of its security package. This has enabled an excellent
relationship with the hotel security manager Sir Oscar Santana.
Always on top of our service we regularly meet with the Security Officer to
address any difficulties and needs with optimal responsiveness.

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GENUINE LUXURY EXPERTISE
Aware of the requirement to meet the unique needs of securing Luxury Hotels, we have developed a
specific internal recruitment methodology with criteria requirements in line with the expectations of
our customers.
With a careful eye to appearance and a desire to be in line with the market, we have methodically
adapted selection criteria, training and monitoring to the standards of the luxury hospitality market.
Responsiveness is at our core, and it is a guaranteed element of our performance.
The agents are impressed upon to maintain brand awareness and a fastidious appearance.
Relationship with luxury sector clients can sometimes be sensitive, so it is important that we bring to
the mission agents that are, psychologically and socially suited to the atmosphere, an acute sense of
observation, and respectful of the rules of courtesy. For this we regularly practice scenario-based
training and tests with our teams to anticipate their reactions to each potential situation.
Our recruitment and training manager ciruclates throughout all of our branches and sites to regularly
verify that the agents and teams have properly intregrated all of their training.
We educate our agents on the sensibilities of the luxury mentality, in a training comprised of the
following modules.
1. ‘La Luxe Attitude’: because they are working in an upscale or luxurymarket, an employee must
master the subleties and codes of the culture;
2. An excellence in the management of service dans in a high-end environment;
3. How to anticipate and defuse a difficult situation in a high-end setting;
4. The sale of luxury in the hotel industry: the art of selling a product or service at a premium
emotional value;
5. The sale of Luxury in the Retail Universe: The art of selling a product or service at a high emotional
value;
6. Self Image: your know-how must be perfect, but it is the quality of your manners and attitude that
will make all the difference in the end;
7. The Art of cultural adaptation: how to better accommodate the foreign customers in a high-end
or luxury environment.

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 The idea is to train everyone to attain his peak value within the team, highlight the impact of his
image in a customer relationship, to analyze the expectations of his interlocutor in both social and
emotional terms. Only a service that integrates the Human Dimension can offer an emotionally
satisfying experience to the Customer. Welcomed, listened to, and guided, the client subtly invests
trust and enters a positive dynamic: satisfied, he will return!
To establish a genuine emotional footprint by providing each customer the personalized
‘little bit extra’ that will make them fell unique
Such is the state of mind we wish to convey to all our counterparts
BSL Sécurité advocates proper appearance and attitude:
- Slim fitting black suit
- White shirt with plain french collar
- Black tie
- Black Leather Dress shoes with black laces (polished)
- Plain black socks
- No tank tops or undershirts
- A BSL pin on the suit jacket
- No visible belt buckles
- No piercings
- No color contact lenses
- Close shave every day
- Clean, styled hair
- Impeccable personal hygience
All of our guards sport simple and classic attire, regardless of
the season
All of our agents are provided with "conflict management" training and environmental education.
OTHER BSL SECURITE CLIENTS IN THE LUXURY SECTOR

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AN ESTABLISHED AND SOLID ENTERPRISE
The multiple certifications of economic organizations demonstrate our financial strength, but also
prove complete transparency vis-à-vis our partners
GROUPE BSL OFFICES
F3 (high)
Risk: low or non-existent
8/10
Risk: low or non-existent
86/100
Risk: low

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CERTIFICATIONS AND COMMITMENTS
For GROUPE BSL, quality service begins with the relationship between the company and its employees.
With great attention to regulations, the group’s companies ensure good practices and respect for each
one of its employees. These commitments have been recognized by the following institutions: Diversity
Charter; Ethics Charter; Anti-corruption Charter; Sustainable development Charter; IT Charter…
Moreover, in order to promote full disclosure to our clients and employees, all of our declarations and
certificates can be verified on the website www.attestationlegales.fr. Our clients and employees can
access our intranet to increase efficiency and transparency.
This set of practices has allowed us to obtain the following partners and certifications:
Other certifications are
currently in the process of being obtained by the organizations concerned.
CONTACT
I am based in the United States, at your disposal for any and all matters.