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Design Thinking
or
today’s lesson - Turning Radius
Design Not Thinking
bb-creative.com
somewhere in mid-town Manhattan this happens...
bb-creative.com
car lane parking loading bike lane
bb-creative.com
legally parked car
bb-creative.com
bus can’t make turn without hitting parked car
bb-creative.com
oncoming street traffic forced to use bike lane
bb-creative.com
pedestrians confront traffic on bike lane
ghost bike memorial
bb-creative.com
protect bicyclist with parked cars
idea
execute
build block long parking buffer
result
job done, move on
created new problem, idea not served
DESIGN NOT THINKING
define & empathise
Execution of the idea did
not satisfy
original definition:
to keep bicyclist safe.
Go back in the design
process and refine idea till
it achieves the original
definition.
Try moving start of parked
buffer about 20’ further in...
DESIGN THINKING bicyclist are exposed to dangerous traffic, need to keep them safe
physically separate vehicles from bicyclist
idea
build block-long parking buffer, from very start of street to very end
prototype
test
parking buffer creates intersection congestion, bicyclist exposed to dangerous traffic
bb-creative.com

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Design Not Thinking - turning radius

  • 1. Design Thinking or today’s lesson - Turning Radius Design Not Thinking bb-creative.com
  • 2. somewhere in mid-town Manhattan this happens... bb-creative.com
  • 3. car lane parking loading bike lane bb-creative.com
  • 5. bus can’t make turn without hitting parked car bb-creative.com
  • 6. oncoming street traffic forced to use bike lane bb-creative.com
  • 7. pedestrians confront traffic on bike lane ghost bike memorial bb-creative.com
  • 8. protect bicyclist with parked cars idea execute build block long parking buffer result job done, move on created new problem, idea not served DESIGN NOT THINKING
  • 9. define & empathise Execution of the idea did not satisfy original definition: to keep bicyclist safe. Go back in the design process and refine idea till it achieves the original definition. Try moving start of parked buffer about 20’ further in... DESIGN THINKING bicyclist are exposed to dangerous traffic, need to keep them safe physically separate vehicles from bicyclist idea build block-long parking buffer, from very start of street to very end prototype test parking buffer creates intersection congestion, bicyclist exposed to dangerous traffic bb-creative.com