Evolution of Mercedes Benz E Class

1. Mercedes Benz
EXECUTIVE CLASS

2. E-class
Past, Present & Future Vehicle
• Past (Origin of Compact ExecutiveClass to
ExecutiveClass)
• Present ( Executive ClassW-213)
• Future (Developing New innovation and technology
through intensive research and analyzing
information)
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3. Sales E-Class (1953-2007)
0
500000
1000000
1500000
2000000
2500000
3000000
W120/121 (1953-62) W110 (1961-65) W114/115 (1968-
1976)
W123 (1975-1985) W124 (1981-1996) W211 (2002-07)
PRODUCTIONUNITS
MODELS
E- Class
Sales
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Source:Wikipedia

4. Reflection of Past
• W120/121, W110, W114/115
• W123,W124
• W210,W211,W212
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5. W120/121 & W110
• ProductionYear: 1953-62
• W120/121 known as Ponton
fitted with 6-cylinder engine.
• Models- 190, 180 & 190
SL(Roadster)
• Mercedes concept ‘Compact
Executive Class’.
• ProductionYear: 1961-1965
• W110 Known as ‘Fintail’
• Very popular in ‘Taxi Drivers’
• Models- 190,200,230 &200D
• Smaller engine and more
efficient
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6. W114/115 (1968-1976)
• W114 (6-cylinder) models: 200,
250,280s
• W115 (4-cylinder) models: 200,
220, 230,240
• Transmission- 4-Manual & 3-
Automatic
• Top Speed-121 mph
(200 approx.)
FEATURES
• More stylish but less passenger
room
• Solid and Dependable
• Brand Core (Safe and
Comfortable)
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7. W123 (1975-1985)
• Highest selling E-class
• Variety of engine option and
models- 230, 240D,280E,
300D,300CD,300TD and some
m0re
• IntroductionTurbo Diesel engine
300TD- 3.0L OM617 125ps with
245 Nm
• 4-G tronic transmission system
developed in 1981
FEATURES
• ABS- 1979
• Airbags -1982
• Alpine horn
• Cruise Control
• AC with Climate Control
• Self Locking Differential and List
goes on.
30
Features were added
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8. W124 (1984-1996)
• Referred as first ‘E-class’
• EngineOption-Petrol: I4,I6,V8 Diesel:
I4,I5,I6
• Transmission- 4-G tronic and 5- speed,
4 & 5 speed manual
• Mercedes joint venture withTelco in
1995 and partner with BajajTempo for
4-cylinder engine
• Models- Sedan, Sedan LWB, Estate,
Coupe & 500E
• 500E- 5.0 L 32-valveV8 M119 based
upon 500 SLR. Porsche design
suspension and chassis.
FEATURES
• 4-matic: 1987
• Front passenger Airbag- 1987
• First Light weight high
strength. Now standard in all
models of Mercedes .
• Build Quality – Good
Reputation for Reliability.
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9. W210 (1996-2003)
• Daimler & Chrysler Joint
• Models – Petrol: E320, E420,
E430, E55 AMG( 5.4LV8 M113)
Diesel: E300 (I6) & E300TD (I6)
• Other AMG- E36 & E50
FEATURES
• Xenon headlamps
• 5-speedTransmission (sealed
for life)
• Power adjustable seats, power
tilt& telescope, BAS, ESP, CC
with Charcoal filter
ReliabilityConcerns
 Body Corrosion
 Blower Motor Regulator
 Harmonic Balancer
 Differential Bushing
 Diesel Injection distributor pump
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10. W211 (2002-2007)
• 2002 in Men in Black- II
• Models- Petrol: 1.2,2.0,1.4 & 5.4
L (supercharger-K) Diesel:
E320,300 with blueTec, E400
CDI
• AMG E55 (2003-06) 5.4LV8
M113 5 speed Automatic
• AMG E63 (2007-09) 5.5L 0-60 in
4.3 with 7-G tronic
FEATURES
• Replace sensotronic with Pre-
SAFE
• NECK-PRO head restraints,
flashing brake light, tyre
pressure monitor system
• Intelligent Light System & Bi-
Xenon headlight
• Bluetec
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11. W212 (2009-2016)
• Different engine option made
available such as Petrol 1.8,1.4,
3.0/3.5(V6), 4.7 (V8), 6.2 (V8)
Diesel 2.1 (I4), 3.0 (V6)
• Transmission- 5,7&9 –G tronic
• €1 billion into the development
of the mid-cycle refresh of
W212
FEATURES
• Collision Prevention
• Radar Based with Adaptive BAS
• Attention Assist
• Distronic Plus with Steering Assist
• BAS plus with Junction assist
• Pre-SAFE & Pre-SAFE+
• Pre-SAFE Impulse
• Active Parking Assist & many more
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12. Evolution Mercedes Benz Executive Class
W120 W110 W114/115 W123 W124 W210
W211 W212
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13. Strategic Product Management
• Reflecting past
• Evolution of
Executive Class
Past
• Setting New
Standards
• E-ClassW213
Present • Staging up
Autonomous
• All electric or semi
electric (hybrid)
Future
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14. Mercedes Benz E Class W213
MASTERPIECE OF INTELLIGENCE.
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15. W213
• The new Mercedes-Benz E-
Class, the tenth-generation of
the business saloon, delivers
stylish highlights with its
distinct, emotive design and
high-grade interior.
• InitialVersion- E200, E300,
E400, E400 Wagon, E350e
PLUG-IN hybrid
• AMG E63, E43 & E63 wagon
FEATURES
• Autonomous driving
• Car-to-X Communication
• Evasive Steering Assist
• Remote Parking Pilot
• Adaptive LED Matrix Lighting
• Digital Car Key
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16. Mercedes Benz E63 S 4-MATIC+
Under the hood 4.0L V8 Biturbo engine put down
612 hp(450 kw) with 850 Nm of torque and 0-100
km/h 3.4 sec.
The model also get unique high-quality interior
comprise AMG badge in the seat backrests, AMG
performance three-spoke steering wheel with
flattened bottom section as well as AMG instrument
cluster with AMG main menu including RACEMETER
and AMG start-up display. Further highlight is the
widescreen cockpit with a screen 12.3”.
The car comes with AMG SPEEDSHIFT MCT 9G-
TRONIC automated manual gearbox with 4MATIC+
all wheel drive system.
Add tweaked AMG sports suspension system based
on AIR BODY CONTROL, fully variable torque
distribution, Drift Mode, Dynamic Engine Mount,
Electronic Rear-Axle Limited-Slip Differential.
AMG E63 4MATIC+ is ready to give you
Goosebumps.
#RULEON
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17. Sales Of Mercedes Benz E-Class
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Sales till
2015
13 Million Sales of
New E-
ClassW213
39800
Source: Statista & Daimler-Benz

18. Units Sales structure of Mercedes Benz,
BMW & Audi
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780000
800000
820000
840000
860000
880000
900000
Mercedes Benz BMW Audi
EU & EFTA Sales 2017 & 2016
Sales 2017 Sales 2016
Source: best-selling-cars

19. Future Prospects
Mercedes Benz always thinks about
the future with innovation,
advancement technology and
contributing to society. As W213
setting benchmark Mercedes
developing new product that will be
masterpiece ahead in future.
• Competitor are also neck to neck marking
themselves also with new innovation as BMW
launched it’s Gesture Control System and Audi
grown from teenage to mature brand setting
benchmark by turning up Matrix Lighting
System and Quadro. Both brand looking ahead
in Electric world to survive in future.Which
means Mercedes Benz has to keep going and
remain one step ahead of competitor’s.This
lead competition which automatically derives
into research & development programs and
hence birth of innovation takes place.
Gottlieb Daimler’s “The Best or Nothing at all”
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20. Mercedes Benz
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